Strategic Management: Concepts and Cases - medicalbooks.filipinodoctors.org

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Strategic Management: Concepts and Cases

Brand: McGraw-Hill Education
Model: ZXZW01
ISBN 0078112737
EAN: 9780078112737
Category: Hardcover (Management)
Price: $318.00  (Customer Reviews)
Dimension: 10.30 x 8.20 x 1.50 inches
Shipping Wt: 4.06 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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