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Essentials of Marketing Research

Brand: McGraw-Hill Education
ISBN 0078028817
EAN: 9780078028816
Category: #1578574 in Paperback (Research)
Price: $5.17  (Customer Reviews)
Dimension: 10.00 x 8.00 x 0.70 inches
Shipping Wt: 1.65 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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