|
|
Product Description
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.
This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
- Anointed for Business
- Introduction to Managerial Accounting
- Business Ethics: A Stakeholder and Issues Management Approach
- Business, Government, and Society: A Managerial Perspective, Text and Cases, 13th Edition
- International Business: Competing in the Global Marketplace
- Financial Literacy for Managers: Finance and Accounting for Better Decision-Making (Wharton Executive Essentials)
- Understanding Business Ethics
- Business Planning and Market Strategy
- Marketing Mistakes and Successes
- Financial Reporting, Financial Statement Analysis and Valuation
*If this is not the "Marketing Management: A Strategic Decision-Making Approach" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Oct 29, 2024 22:03 +08.
