|
|
Product Description
Note: This book is standalone book and doesn't include access code.Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.
Customers Who Bought This Item Also Bought
- Organizational Behavior
- Financial and Managerial Accounting: Information for Decisions
- Essentials of Corporate Finance, 8th Edition - standalone book
- Management (3rd Edition)
- Microeconomics (12th Edition) (Pearson Series in Economics)
- Business Communication Today (14th Edition)
- Management: Leading & Collaborating in a Competitive World
- The Legal Environment of Business: Text and Cases
- Cengage Advantage Books: Introduction to Business Law
- The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors
*If this is not the "M: Marketing Fourth Edition" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Mar 8, 2026 13:57 +08.
