Consumer Behavior: Building Marketing Strategy, 12th Edition

Product Description

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Features

• Used Book in Good Condition

Customers Who Bought This Item Also Bought

*If this is not the "Consumer Behavior: Building Marketing Strategy, 12th Edition" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 10, 2024 08:45 +08.