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Strategic Management: Concepts

Brand: McGraw-Hill Education
Manufacturer: McGraw-Hill/Irwin
ISBN 0077324455
EAN: 9780077324452
Category: #1984121 in Paperback (Management)
List Price: $191.67
Price: $96.00  (Customer Reviews)
You Save: $95.67 (50%)
Dimension: 10.00 x 8.00 x 0.60 inches
Shipping Wt: 1.72 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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