Strategic Management: Concepts

Product Description

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

Features

• Used Book in Good Condition

Customers Who Bought This Item Also Bought

*If this is not the "Strategic Management: Concepts" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 23, 2024 08:42 +08.