Essentials of Marketing Research

Product Description

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Customers Who Bought This Item Also Bought

*If this is not the "Essentials of Marketing Research" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Dec 25, 2024 07:45 +08.