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Corporate Communication

Brand: McGraw-Hill Education
Manufacturer: McGraw Hill
ISBN 007340327X
EAN: 9780073403274
Category: #1279112 in Paperback (Communications)
List Price: $173.63
Price: $92.98  (Customer Reviews)
You Save: $80.65 (46%)
Dimension: 9.10 x 7.40 x 0.60 inches
Shipping Wt: 1.10 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 


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