Focus: The Future of Your Company Depends on It - medicalbooks.filipinodoctors.org

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Focus: The Future of Your Company Depends on It

Brand: Business
Manufacturer: Harper Business
ISBN 0060799900
EAN: 9780060799908
Category: Paperback (Management)
List Price: $17.99
Price: $13.99  (Customer Reviews)
You Save: $4.00 (22%)
Dimension: 8.00 x 5.31 x 0.73 inches
Shipping Wt: 0.57 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.


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