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Maybelline New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Ivory, 1 Count (Packaging May Vary)

4.4 4.4 out of 5 stars 75,243 ratings

05 IVORY
0.23 Fl Oz (Pack of 1)
Item Form Liquid
Color 05 IVORY
Skin Type All
Finish Type Natural

About this item

  • Maybelline Concealer: In 12 shades, this oil free concealer matches skin tones to deliver a more even complexion, with a natural finish; The oil free formula is breathable for natural looking coverage that won't clog pores. Use to contour and highlight.
  • A Shade That Fits Me: Maybelline Fit Me liquid concealer provides coverage for a wide array of skin tones, from Fair to Cocoa; Use as a redness, blemish, pimple and under eye circle concealer for a flawless, natural-looking finish
  • Maybelline Fit Me For A Flawless Face: With Dewy+ Smooth foundation with SPF 18, Matte + Poreless foundation, concealer, powder, finishing powder, and blush, Maybelline Fit Me collection has everything you need to put your best face forward
  • Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Women's Wear Daily
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From the brand


From the manufacturer

Maybelline Fit Me Concealer
Maybelline Fit Me Concealer
Maybelline Fit Me Concealer
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
Maybelline Fit Me Concealer

The Fit Me Family

Maybelline Fit Me Matte Poreless

Matte+Poreless

Maybelline Fit Me Dewy Smooth

Dewy + Smooth

Maybelline Fit Me Concealer

Concealer

Fit Me Loose Powder

Loose Powder

Maybelline Fit Me Powder

Matte + Poreless Powder

Maybelline Fit Me Blush

Blush

Customer Reviews
4.5 out of 5 stars
155,970
4.5 out of 5 stars
34,726
4.4 out of 5 stars
75,243
4.6 out of 5 stars
47,175
4.6 out of 5 stars
76,755
Price
$8.62 $8.62 $12.30 $8.48 $8.68
Description
Matte foundation with clay Dewy foundation with vitamin E Natural finish, loose powder Undereye & dark spot concealer Mattifying pressed powder Blush with a hint of color
Shades Available
40 24 18 8 24 10
Suitable Skin Type
Normal to Oily Normal to Dry All Skin Types All Skin Types Normal to Oily All Skin Types
Finish
Natural, Matte Natural, Dewy Natural Natural Natural, Matte Natural
Coverage
Medium Medium Medium Light Medium Light

Product Description

PRODUCT PACKAGING MAY BE NEW.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 0.53 x 0.53 x 4.63 inches; 0.32 ounces
  • Item model number ‏ : ‎ 041554550450
  • UPC ‏ : ‎ 041554550450
  • Manufacturer ‏ : ‎ Maybelline New York
  • ASIN ‏ : ‎ B07H14D6CR
  • Customer Reviews:
    4.4 4.4 out of 5 stars 75,243 ratings

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Maybelline New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Ivory, 1 Count (Packaging May Vary)
Maybelline New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Ivory, 1 Count (Packaging May Vary)
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Price-22% $8.62
List:$10.99
-20% $8.80
List:$10.99
$11.81$7.00-46% $2.71
List:$4.99
Price Per Unit$8.62 / Fl Oz$44.00 / Fl Oz$51.35 / Fl Oz$35.00 / Fl Oz$9.34 / Ounce
Delivery
Get it as soon as Friday, Jan 10
Get it as soon as Friday, Jan 10
Get it Jan 10 - 15
Get it as soon as Friday, Jan 10
Get it as soon as Friday, Jan 10
Customer Ratings
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Important information

Ingredients

G852443 INGREDIENTS: WATER (AQUA), CYCLOPENTASILOXANE, HYDROGENATED POLYISOBUTENE, GLYCERIN, SORBITAN ISOSTEARATE, PROPYLENE GLYCOL, TITANIUM DIOXIDE, OZOKERITE, PHENOXYETHANOL, MAGNESIUM SULFATE, DISTEARDIMONIUM HECTORITE, DISODIUM STEAROYL GLUTAMATE, METHYLPARABEN, ACRYLATES CROSSPOLYMER, ALUMINA, BUTYLPARABEN, ALUMINUM HYDROXIDE, TOCOPHEROL, SILICA, CHAMOMILLA RECUTITA (MATRICARIA FLOWER EXTRACT), MAY CONTAIN (+/-): (CI 77891), IRON OXIDES (CI 77491, 77492, 77499), MICA F.I.L. D43567/2

Directions

Step 1. Dot concealer onto imperfections or under the eyes. Step 2. Pat with a finger to blend.

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Customer reviews

4.4 out of 5 stars
75,243 global ratings

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Customers say

Customers find that the concealer provides good coverage for imperfections and dark circles. They find it blendable and buildable, making it a great everyday concealer. Many consider it an excellent value for money, saying less is more and it's lightweight. While many customers have mixed opinions on skin tone and color, most are satisfied with the product's performance and value for money.

AI-generated from the text of customer reviews

946 customers mention "Quality"886 positive60 negative

Customers are satisfied with the product quality. They find it works well on light makeup days, covering tattoos and eyeshadow bases, and comes off easily with a makeup wipe or soap. Many reviewers are happy with the product's performance and consider it a great choice for touch-ups.

"I like full coverage and this works well with my foundation. I use the maybelline fit matte also. Its a nice thick concealer...." Read more

"...as long as I wash my face and moisturize before hand, this concealer does extremely well. It doesn’t even emphasize my texture (and I have a lot.)..." Read more

"...It's a reliable and versatile product that will help you achieve a flawless complexion with minimal effort...." Read more

"...to use specifically when my acne is really bad and sure enough it performs better and flakes less on top of active acne than other concealers I have..." Read more

858 customers mention "Coverage"705 positive153 negative

Customers like the concealer's coverage. It blends well, provides good coverage for imperfections like dark circles and blemishes, and doesn't feel greasy. Many say it makes their eyes look more awake and gets rid of darkness while still looking natural.

"...I’d say it’s medium-full coverage, if you want heavy duty coverage you’ll have to layer it up but I think it looks and works best as a small “touch..." Read more

"...It blends seamlessly into the skin, providing excellent coverage for any imperfections or dark circles. It's like magic in a tube! ✨🌟..." Read more

"Good coverage and blends well when used with a beauty blender. Good quality for the price...." Read more

"...I love that it’s lightweight but still covers dark circles and blemishes easily...." Read more

504 customers mention "Concealer quality"467 positive37 negative

Customers like the concealer quality. They say it's a decent concealer, bendable, and buildable. It covers up well, is a great starter concealer, and easy to blend. The small applicator is good for spot concealing.

"...is nice and creamy and easy to blend and the small applicator is good for spot concealing. Overall I highly recommend as an everyday concealer!" Read more

"...It blends like a dream and gives such natural coverage without looking cakey...." Read more

"Best concealer in the market, specially for the people who want a light full-coverage look...." Read more

"...This product has been a good replacement, although it is a little thinner and more shear...." Read more

465 customers mention "Value for money"424 positive41 negative

Customers appreciate the value for money of this concealer. They say it's inexpensive and a good value, saying less is more. It's creamy and lightweight, so you don't need much.

"...Blends well with my other products. Its a nice quality for the price. The size of the tube is your standard size. Wish it was bigger though...." Read more

"...Also it’s a great price you can’t beat. Highly recommend!" Read more

"...Good quality for the price. I'm light to medium olive and the 22wheat was a pretty close match to my face/neck area." Read more

"...I would buy again. Great for the price." Read more

303 customers mention "Blendability"269 positive34 negative

Customers appreciate the concealer's blendability. They find it easy to apply and blend smoothly. It provides excellent coverage for imperfections while blending seamlessly into the skin without looking made up.

"...The color matches up good with skin tone. Blends well with my other products. Its a nice quality for the price...." Read more

"...It blends seamlessly into the skin, providing excellent coverage for any imperfections or dark circles. It's like magic in a tube! ✨🌟..." Read more

"...As far as formula, this concealer is nice and creamy and easy to blend and the small applicator is good for spot concealing...." Read more

"Good coverage and blends well when used with a beauty blender. Good quality for the price...." Read more

271 customers mention "Texture"208 positive63 negative

Customers appreciate the concealer's texture. They find it creamy and smooth, matching their skin tone. It blends well into their skin without creasing or settling into fine lines. Many reviewers have sensitive skin, and it doesn't cause breakouts. The consistency is described as serum-like, not thick or runny.

"...It feels super comfortable on the skin and doesn't crease or settle into fine lines...." Read more

"...As far as formula, this concealer is nice and creamy and easy to blend and the small applicator is good for spot concealing...." Read more

"...Love this concealer. Blends well giving a smooth texture. I’ve been using fit since high school days." Read more

"Seems to settle into fine lines and get kind of dry. Not a huge fan, but it's fine in a pinch." Read more

517 customers mention "Skin tone"333 positive184 negative

Customers have different views on the skin tone. Some find it blends well and provides great coverage without needing additional foundation. Others mention that it's darker than their skin tone, allowing dark undereye circles to show through, and making their face appear ashy.

"...Not this one tho! It’s not too pink, not too yellow, nice and bright (which I like.)..." Read more

"...Coverage is horrible and thickness is minimal. My face appears ashy with it on." Read more

"...a reliable and versatile product that will help you achieve a flawless complexion with minimal effort...." Read more

"I love this concealer!! It had my makeup looking absolutely amazing and flawless...." Read more

384 customers mention "Color"210 positive174 negative

Customers have mixed reviews about the color of the concealer. Some find it perfect and easy to blend, with a slight peach tint. They say it comes in many different shades to match their skin tone, and is a reliable and versatile product that helps achieve a flawless look. Others mention that the color was not a match, was too orange, pink, or yellow for them, and the concealer was thinner and less richly pigmented.

"...It's easy to use and is a good product. The color matches up good with skin tone. Blends well with my other products...." Read more

"...The 025 that came in is both too light and too yellow...." Read more

"...The color is also perfect for my skin tone, I’m very pale and i have honestly NEVER found a concealer or foundation that matched me perfectly, so I..." Read more

"Too orange for my skin. Other than that, it seems to go on well. The applicator foam brush doesn't pull out very much from the bottle...." Read more

Ok concealer for the price.
5 out of 5 stars
Ok concealer for the price.
Good coverage and blends well when used with a beauty blender. Good quality for the price. I'm light to medium olive and the 22wheat was a pretty close match to my face/neck area.
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Top reviews from the United States

  • Reviewed in the United States on February 23, 2024
    Color: 05 IVORYSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I absolutely love this concealer so much! It does crease a little, but so does every other concealer I’ve tried (including ones upwards of $60.) All you have to do is blend it out and immediately set it with a good setting powder and boom, no creases! The thickness is perfect, not so thin that it doesn’t have good coverage, but not so thick that you can tell you have concealer on. As long as this is your right shade, it looks like you’re not even wearing makeup! I’d say it’s medium-full coverage, if you want heavy duty coverage you’ll have to layer it up but I think it looks and works best as a small “touch up” on “no makeup” makeup days. The reviews that said it doesn’t blend well and comes off, they don’t know how to apply it correctly. It works best with a beauty blender, or your fingers. Don’t use a brush. Also, it dried pretty quickly so you have to blend it out immediately. & lastly, make sure you’re putting this on first. Eye cream and moisturizer usually works fine underneath, but let them dry first. Don’t put this on top of foundation. Put the concealer on first, then foundation. It works best on its own and not layered with other products, hence why I believe it’s best suited for “no makeup” makeup days. I usually just put on moisturizer, eye cream, this, and then some mascara and blush. It works great. The color is also perfect for my skin tone, I’m very pale and i have honestly NEVER found a concealer or foundation that matched me perfectly, so I’d always have to completely cover my face in makeup so that you wouldn’t see the color difference. Not this one tho! It’s not too pink, not too yellow, nice and bright (which I like.) I actually stumbled upon this on accident, my mom said “hey I got this cheap concealer but its too white for me, want to try it?” And when I tried it, I haven’t gone back. I have really dark under eyes and extremely bad creases. This covers them all right up! I have combination skin, some days oily, some days dry, usually both. I use this under my eyes, on the corners of my mouth, corners of my nose, and any blemishes I may have (usually on my forehead.) Those areas range from extremely dry to extremely oily and honestly as long as I wash my face and moisturize before hand, this concealer does extremely well. It doesn’t even emphasize my texture (and I have a lot.) The only con I would say is that there’s not a lot of product in it, it’s a pretty small container, but for the price and the quality it makes total sense that you’re not going to get as much as let’s say an elf or a shape tape concealer. It’s maybe half the amount. I’ve gone through 2 so far in the past year and I’m now waiting on my 3rd to arrive. Not that bad tho honestly, you should be replacing your cosmetics often anyways (which I admittedly do not do.) overall, 10/10 recommend.
    28 people found this helpful
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  • Reviewed in the United States on November 4, 2024
    Color: 10 FAIRSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I like full coverage and this works well with my foundation. I use the maybelline fit matte also. Its a nice thick concealer. It dries quickly though so you have to work pretty fast to blend it in properly. It's easy to use and is a good product. The color matches up good with skin tone. Blends well with my other products. Its a nice quality for the price. The size of the tube is your standard size. Wish it was bigger though. Can't go wrong with this concealer! Buy it!
    One person found this helpful
    Report
  • Reviewed in the United States on February 18, 2024
    Color: 05 IVORYSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I recently tried out the Fit Concealer, and let me tell you, it's a game-changer! 🙌🏼✨

    This concealer is amazing for achieving a flawless and natural-looking complexion. It blends seamlessly into the skin, providing excellent coverage for any imperfections or dark circles. It's like magic in a tube! ✨🌟

    One of the things I love about the Fit Concealer is its lightweight formula. It feels super comfortable on the skin and doesn't crease or settle into fine lines. Plus, it's long-lasting, so you don't have to worry about touch-ups throughout the day. 🌸💁🏻‍♀️

    Another great feature is the wide range of shades available. Whether you have fair, medium, or deep skin tone, you'll be able to find the perfect match. It's always a struggle to find the right shade, but the Fit Concealer has got you covered! 💖🎨

    I also appreciate the packaging. It comes in a convenient tube with a doe-foot applicator, making it easy to apply and control the amount of product you use. It's perfect for on-the-go touch-ups or quick application in the morning. 💁🏻‍♀️💄

    Overall, I can confidently say that the Fit Concealer is a must-have in any makeup routine. It's a reliable and versatile product that will help you achieve a flawless complexion with minimal effort. Say goodbye to those pesky blemishes and hello to a radiant and confident you! 🌟✨😊
    Customer image
    4.0 out of 5 stars game changer
    Reviewed in the United States on February 18, 2024
    I recently tried out the Fit Concealer, and let me tell you, it's a game-changer! 🙌🏼✨

    This concealer is amazing for achieving a flawless and natural-looking complexion. It blends seamlessly into the skin, providing excellent coverage for any imperfections or dark circles. It's like magic in a tube! ✨🌟

    One of the things I love about the Fit Concealer is its lightweight formula. It feels super comfortable on the skin and doesn't crease or settle into fine lines. Plus, it's long-lasting, so you don't have to worry about touch-ups throughout the day. 🌸💁🏻‍♀️

    Another great feature is the wide range of shades available. Whether you have fair, medium, or deep skin tone, you'll be able to find the perfect match. It's always a struggle to find the right shade, but the Fit Concealer has got you covered! 💖🎨

    I also appreciate the packaging. It comes in a convenient tube with a doe-foot applicator, making it easy to apply and control the amount of product you use. It's perfect for on-the-go touch-ups or quick application in the morning. 💁🏻‍♀️💄

    Overall, I can confidently say that the Fit Concealer is a must-have in any makeup routine. It's a reliable and versatile product that will help you achieve a flawless complexion with minimal effort. Say goodbye to those pesky blemishes and hello to a radiant and confident you! 🌟✨😊
    Images in this review
    Customer image
    Customer image
    11 people found this helpful
    Report
  • Reviewed in the United States on November 19, 2024
    Color: 20 SANDSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I feel like this concealer is a classic and stands the test of time. I got it to use specifically when my acne is really bad and sure enough it performs better and flakes less on top of active acne than other concealers I have tried. I would say it is a medium coverage which is a bit unfortunate as I tend to prefer a little bit of a high coverage product rather than a lot of medium or light coverage but this concealer is buildable so I can’t complain too much. As far as formula, this concealer is nice and creamy and easy to blend and the small applicator is good for spot concealing. Overall I highly recommend as an everyday concealer!
    2 people found this helpful
    Report
  • Reviewed in the United States on November 9, 2024
    Color: 20 SANDSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I love this concealer!! It had my makeup looking absolutely amazing and flawless. I have very sensitive skin and it didn’t irritate me at all while wearing it for hours. Also it’s a great price you can’t beat. Highly recommend!
  • Reviewed in the United States on October 22, 2024
    Color: 25 MEDIUMSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I repurchased 025 as the original was an exact match for my summer shade. The 025 that came in is both too light and too yellow. I had also purchased 015 as a highlight shade and found the new 025 looks strikingly similar to it. Not sure where I am on the Fit Me color wheel now.
    One person found this helpful
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  • Reviewed in the United States on December 22, 2024
    Color: 22 WHEATSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    Good coverage and blends well when used with a beauty blender. Good quality for the price. I'm light to medium olive and the 22wheat was a pretty close match to my face/neck area.
    Customer image
    5.0 out of 5 stars Ok concealer for the price.
    Reviewed in the United States on December 22, 2024
    Good coverage and blends well when used with a beauty blender. Good quality for the price. I'm light to medium olive and the 22wheat was a pretty close match to my face/neck area.
    Images in this review
    Customer image
    Customer image
  • Reviewed in the United States on August 20, 2024
    Color: 10 FAIRSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    I’m really impressed with the Maybelline Fit Me Concealer! It blends like a dream and gives such natural coverage without looking cakey. I love that it’s lightweight but still covers dark circles and blemishes easily. The formula is super smooth and doesn’t settle into fine lines, which is a huge plus. It’s also buildable, so I can go for light coverage on casual days or layer it up when I need a bit more. For the price, you really can’t beat the quality—it’s my go-to concealer for everyday wear!
    Customer image
    5.0 out of 5 stars Perfect Everyday Concealer—Affordable and Effective!
    Reviewed in the United States on August 20, 2024
    I’m really impressed with the Maybelline Fit Me Concealer! It blends like a dream and gives such natural coverage without looking cakey. I love that it’s lightweight but still covers dark circles and blemishes easily. The formula is super smooth and doesn’t settle into fine lines, which is a huge plus. It’s also buildable, so I can go for light coverage on casual days or layer it up when I need a bit more. For the price, you really can’t beat the quality—it’s my go-to concealer for everyday wear!
    Images in this review
    Customer image
    Customer image
    2 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • DM
    5.0 out of 5 stars Great product
    Reviewed in Canada on November 16, 2024
    Color: 11 VANILLASize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    Never disappoints!
  • Iris
    5.0 out of 5 stars Perfecto
    Reviewed in Mexico on August 29, 2024
    Color: 20 SANDSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    El color fue el ideal, tiene una cobertura muy ligera pero construible y no es nada pesada
  • J
    5.0 out of 5 stars GREAT CONCEALER
    Reviewed in Canada on February 6, 2024
    Color: 20 SANDSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    Great concealer, stays on all day (with a great primer), matches my skin tone well. It's easy to blend when skin is prepped well! Brightens undereye and dark spots and makes my makeup look wonderful!
  • Vira V
    5.0 out of 5 stars Good
    Reviewed in Canada on September 16, 2023
    Color: 30 HONEYSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    Noice
  • Guadalupe Vianney Álvarez Gómez
    3.0 out of 5 stars Buen producto pero mal empaquetado
    Reviewed in Mexico on July 26, 2022
    Color: 50 CAFÉSize: 0.23 Fl Oz (Pack of 1)Verified Purchase
    Amé el corrector, sin embargo el paquete no tiene sello de seguridad, no se veía usado pero no da confianza al 100%

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