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Jeanne Liedtka
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Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing) Kindle Edition

by Jeanne Liedtka (Author), Randy Salzman (Author), Daisy Azer (Author) Format: Kindle Edition
4.4 out of 5 stars 57 ratings

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools.

The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

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  1. Print length
    354 pages
  2. Language
    English
  3. Publisher
    Columbia Business School Publishing
  4. Publication date
    September 5, 2017
  5. File size
    2.6 MB
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Editorial Reviews

Review

The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems. -- David E. Smith, Center for Design Innovation

This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good. -- Toni Ungaretti, Johns Hopkins School of Education

Liedtka, Salzman, and Azer’s book makes an important contribution in outlining some of the challenges and opportunities of applying design-thinking behaviors and mind-sets in the social sector. They make a case for increasing the capacity needed to scale the approach across the sector, provide a framework for practitioners to apply it within their organizations, and off er case studies of organizations that have done so. -- Nadia Roumani ― Stanford Social Innovation Review

Taken altogether, Design Thinking for the Greater Good: Innovation in the Social Sector, is an excellent resource. . . . it serves as a practical guide for those who want to undertake organizational change from Innovation I to Innovation II, in a social sector environment that focuses on meeting human needs. -- Brenda Sipe ― The Foundation Review

There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general. -- Reinhold Steinbeck, Center for Design Research, Stanford University

About the Author

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press.

Randy Salzman is a journalist and former communications professor. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style.

Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.

Product details

  • ASIN ‏ : ‎ B0719PRBM5
  • Publisher ‏ : ‎ Columbia Business School Publishing (September 5, 2017)
  • Publication date ‏ : ‎ September 5, 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2.6 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 354 pages
  • Customer Reviews:
    4.4 out of 5 stars 57 ratings

About the author

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Jeanne Liedtka

Jeanne Liedtka

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Jeanne Liedtka is a Professor of Management at the Darden Graduate School of Business at the University of Virginia. Formerly the Executive Director of the School’s Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, Jeanne has also served as Chief Learning Officer for the United Technologies Corporation (UTC), headquartered in Hartford, Connecticut, and as the Associate Dean of the MBA Program at Darden. Jeanne’s current teaching responsibilities focus on design thinking, innovation, and organic growth in the MBA and Executive Education Programs at Darden.

Jeanne’s current research interests focus on exploring how design thinking can be used to enrich our ability to create inclusive strategic conversations about organizational futures. Her book, The Catalyst: How You Can Lead Extraordinary Growth, co-authored with R. Rosen and R. Wiltbank, was based on a three year study of operating managers who excelled at producing revenue growth in mature organizations. Published in March 2009, The Catalyst was named one of Business Week’s best innovation and design books of 2009. Her most recent book, Designing for Growth: A design toolkit for managers was published in June, 2011.

Jeanne joined Darden in 1989, having received her DBA in Management Policy from Boston University and her MBA from the Harvard Business School. She has been involved in the corporate strategy field since beginning her career as a strategy consultant for the Boston Consulting Group.

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4.4 out of 5 stars
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Top reviews from the United States

  • Jimmie Munoz, Jr.
    5.0 out of 5 stars Good book to understand design thinking.
    Reviewed in the United States on February 28, 2018
    Verified Purchase
    A great overview of methodology to bring innovation spirit into projects and organizations as a whole. Creating a culture is design needs innovation through confidence and team member pride is ownership. This is a good book to start understanding design thinking because the examples are concrete and real world, while the authors do their best to break down their meaning through lessons learned.
    One person found this helpful
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  • Rafe Steinhauer
    5.0 out of 5 stars An essential
    Reviewed in the United States on September 8, 2017
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    As a design thinking and social innovation educator, this book will make it so much easier to introduce our school's students and stakeholders to the work we're doing. A must-read for those who seek to co-create a better world.
    One person found this helpful
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  • alex_ander_tang
    4.0 out of 5 stars Good
    Reviewed in the United States on January 10, 2019
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    Great book arrived slightly late but overall happy with the product.
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  • Tom Peterson
    5.0 out of 5 stars Design Thinking for the Greater Good is the only book that focuses on design thinking ...
    Reviewed in the United States on February 1, 2018
    As far as I know, Design Thinking for the Greater Good is the only book that focuses on design thinking for social change. The authors, Jeanne Liedtka, Randy Salzman and Daisy Azer, have combined the theory of design thinking with a remarkable gathering of case studies. And it's a combination that makes sense.
    "In facing challenges both obviously large (fighting hunger and poverty, encouraging sustainability) and seemingly smaller (getting invoices paid on time, increasing blood donations, decreasing hospital patient stays), social sector innovations are deciding that design thinking has the potential to bring something new to the conversation. They are bringing together people who want to solve a tough problem—not hold another meeting—in a world where forming a committee can be seen to count as action."

    The authors see design thinking as a movement, much like the Total Quality Management (TQM) movement. But where TQM “was seen as the domain of a small group of experts,” in design thinking “the search for opportunities to innovate is everybody’s job, so everybody designs.”

    The heart of the book is storytelling, how a dozen organizations from Ireland to Australia and South Texas used design thinking to grapple with and address a variety of “wicked problems.” And these tough, complex social challenges that connect with other tough challenges are perhaps best addressed with this approach.

    What is design thinking? “It’s a process that we hope will lead to cultural change in how people address problems,” says co-author Randy Salzman. “Design thinkers explore deeply, emphasize continually, ideate rapidly, prototype simply, and iterate constantly. We hope that we see more businesses, but especially non-profits and governments, get away from the command-and-control system that most of them have to this approach.”

    I recently interview Salzman, so I’ll let him tell of a group that used design-thinking and came out with something that made a difference:

    "In the Texas Coastal Bend of Texas, a diverse, creative group was charged with helping low-income employees in this rural, heavily Spanish-speaking area get to low-paying jobs, which were primarily an hour-and-a-half away in Corpus Christi. Community Transportation Association of America put together these groups to try to address how you help low-income people get to low-paying jobs.

    "This group kept saying, 'There’s no way we can generate the clientele for a bus or transit service from these small towns to Corpus Christi.' Then out of the blue one of them asked, 'Are we sure we have to take low-income people just to low-paying jobs?' They look at their charge and the CTAA had made it nebulous enough that they could adapt. So they could deal with a different problem today and come back to deal with the low-income to low-paying jobs problem.

    "So across the summer used their charge to take high school kids from several schools to a police and fire academy at Del Mar College in Corpus Christi to learn how to be firefighters and policemen. It was a summer camp for these kids. Then they said, 'We have an idea, we’re making a change. Let’s adapt and communicate that idea.' They got local newspapers and radio stations to understand that these kids enjoyed it and that it was setting them up for the future, and to see how far-sighted the fire and police chiefs were to say, 'Okay, I’ll put up a little money to get these kids to the academy.' They promoted the graduation ceremony. They did everything brilliantly with the idea that they’re going to come back to helping low-income employees, because now they had a donated bus to take these kids every day in the summer. It was a long drive, but they solved all the problems, and that led the district to expand the program to more high schools and then to go after two federal grants to do a daily run all year.

    "So, now a daily bus collects at high schools and goes not just to Del Mar College, but to other places in Corpus Christi. They’re getting the low-income people to the low-paying jobs more successfully. Now there’s less turnover because if you’re low-income, you’ve probably got a crappy car and it will break down. If you’re taking three or four people in a carpool, there’s three or four jobs on the line. Now there are busses that do this."

    While Design-Thinking for the Greater Good is the “why”—why an organization should consider adding design-thinking to their problem-solving toolkits a second book, Designing for Growth Field Book, is the how-to.
    2 people found this helpful
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  • Norris Krueger
    5.0 out of 5 stars THE book on design thinking and social innovation.. till her next one.
    Reviewed in the United States on September 19, 2017
    Only 1 review? At least it is selling! The bane of my existence (well, one of them) is the number of people who claim to be 'expert' at things like the lean startup and design thinking.If empathy is at the core of DT, why do so many raging narcissists seem to be teaching it, even when applied to social innovation? LOL but...

    This new book is a clear remedy for that, even beyond its focus on social innovation & social entrepreneurship. I have read many books and articles of DT, including the best (and worst) and this now has a prominent spot on my "good" shelf. The books that I make sure other people read.

    I'm a huge fan of the d.school and IDEO (not to mention Tina Seelig) but Dr. Liedtka might be the best. She certainly adds a unique twist to DT and doing it for real. Check her youtube speaking for an hour to NASA... you will thank me. You will also thank me if you -- er, WHEN you read this.

    And even if you are a skeptic on design thinking but you are eager to promote social innovation... you want to read this. So many books that purport to tell you how to use DT to save the world... and so underwhelming. They read like the author skimmed a few articles and thought "I can write about this. I'm going to save the world."

    Liedtka does make DT in social innovation straightforward. Not easy... straightforward. You CAN do this, you don't have to be special. Now more than ever we need social innovators and social entrepreneurs - the triple bottom line demands it. Get started here.

    Battle-tested advice? Check. Sound, strong theory base? Check. Clear, strong prose? Check. A bargain price? Check.

    Finally, I've never met Dr, Liedtka in person but from reading her stuff... I know her. Not many authors in my world can do that. I definitely thank her for this. If I can answer any questions, holler!
    12 people found this helpful
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Top reviews from other countries

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  • paolina
    1.0 out of 5 stars copertina rovinata
    Reviewed in Italy on August 1, 2022
    Verified Purchase
    Libro arrivato rovinato,con la carta attaccata al libro che l'ha distrutto
    La copertina è inoltre sporca, non si potrebbe mai regalare
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    paolina
    1.0 out of 5 stars
    copertina rovinata

    Reviewed in Italy on August 1, 2022
    Libro arrivato rovinato,con la carta attaccata al libro che l'ha distrutto
    La copertina è inoltre sporca, non si potrebbe mai regalare
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  • Indranath Chatterjee
    5.0 out of 5 stars Design Thinking can tackle social issues!
    Reviewed in India on May 24, 2019
    Verified Purchase
    One of the best book on use of design thinking in development sector.
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