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THE FOUNDER is a biographical drama about the McDonald brothers, Richard and Maurice McDonald, and about Ray Krok. The movie provides a generous disclosure of the early processes of invention and innovation, where the McDonald brothers arrived at the idea of assembly line production of hamburgers. This assembly line production involved simultaneous, mass production of about 20 hamburgers at one time, which included use of a machine that dispensed squirts of mustard or ketchup on the bun. Another invention, was a novel layout of the work stations in the McDonald's kitchen. The viewer is treated to a scene, where their proposed layout was drawn with chalk on an empty parking lot, and where young people (future employees acted through their various tasks, in this imaginary chalk kitchen). As a result, the McDonald brothers were able to arrive at the best layout (arrangements of tables, griddles, and ordering window) for their proposed kitchen layout. Yet another innovation shown in this movie, is eliminating carhops and eliminating bringing food to customers waiting in their automobiles (the reason for this, is that teenagers and 20-somethings waiting and dining in their automobiles would cause too much commotion and disruption, for example, by playing loud music). The most important innovation, which is shown in this movie, is the often-encountered issue, at the time, of "fast food" service where you needed to wait around twenty minutes for your "fast food." The innovation here, was instantaneous food service. Yet another innovation, was to trim down the menu to just a handful of food items (hamburgers, milk shakes, French fries), and to refrain from selling burritos, deep-fried chicken, chop suey, and so on.
A SOURCE OF COURAGE. Since I received shipment of this movie, I have watched it over twentyfive times. Michael Keaton's depiction of persistence and courage, in the face of continued adversity and failure, is a source of strength to me. For example, the scene where Mr. Keaton listens to a vinyl record with the "persistence speech" can be a source of strength to almost anyone. In particular, I liked the quotation from Emerson - - - A man is what he thinks about all day long. The scene where Michael Keaton puts his hand into the earth where his first McDonald's is going to be built, and where Mr. Keaton mutters words of hope to himself, can be a source of courage to almost anyone. In this movie, adversity takes the form of: (1) Restaurant owners refusing to buy Prince Castle milk shake mixers; (2) Retired idle rich from the club, who have agreed to invest in new McDonald's restaurants, end up mis-managing these new restaurants, where their mistakes include selling chicken and biscuits; (3) The remark from Laura Dern's character to Michael Keaton, YOU WOULD HAVE A GOOD LIFE, IF YOU WERE NOT TOO BUSY TO LIVE IT. This is the greatest bit of dialogue from the entire movie. I love it!!!!
MISTAKE MADE BY WIKIPEDIA. In the write-up about this movie (The Founder), Wikipedia states that this movie is a comedy. This is incorrect. The notion that this movie is a comedy is ABSOLUTELY ABSURD. The comment by Wikipedia that the movie is a comedy IS DEVOID OF REASON AND SENSE.
RAY KROK MATERIALIZES. A transition in this movie occurs, where Mr. Ray Krok materializes, and where he is shown peddling his milk shake mixing machine. The machine weighs about 50 pounds, and we see Mr. Krok driving to various potential customers, with the mixing machine in the rear trunk. We see Mr. Krok making some sales, and also failing to achieve sales. How pathetic it is to see Mr. Krok lifting the 50 pound mixer out of the trunk, carrying it to a potential customer, and then failing to achieve a sale, carrying it back to his automobile and sticking it back in the trunk.
RAY KROK TAKES OVER. Somewhat early in this movie, Ray Krok meets the McDonald brothers, and tries to convince them that they should franchise their operation to him. They are not sure at first, but do enjoy the idea of having their family name becoming a famous name. And so, the McDonald brothers stay in San Bernardino, while Ray Krok sets up operation in the mid-west, that is, in the Chicago area. Eventually, as many Americans know, Ray Krok claims that he is the person who opened the first McDonald's restaurant, and that he is the person who devised the name, "McDonalds." The rest is history.
TAKE-HOME LESSON. The main take-home lesson from this movie, is that the McDonald brothers were totally content with devoting all of their energies to their one and only location, that is, their single location in San Bernardino (corner of 1398 North E Street and West 14th Street), and it was Ray Krok who was the one who developed all of the innovations of the McDonald brothers, to create a chain of restaurants, that was highly successful and popular throughout the entire world. This type of fact-pattern is common in the history of the world. Here are some examples. Albert Einstein's special theory of relativity was developed from Hendrik Lorentz's formulas. To provide another example from physics, Isaac Newton is famed for saying: -- If I have seen further, it is by standing on the shoulder of giants -- ; To provide examples from the field of music, it is widely appreciated that CREAM (Ginger Baker, Jack Bruce, Eric Clapton) derived their music from acoustic Mississippi Delta bluesman. And so, what would you rather listen to, recordings by various Mississippi Delta bluesmen, strumming on guitars, and singing in their whiny voices, or listen to high-potency electric blues from CREAM recordings? Another pathway of innovation occurred in the transition from folk music to folk rock, where innocuous-sounding folk songs played with acoustic accompaniments were converted to high-potency multi-voiced soaring harmonies, driven by electric twelve string guitars, electric bass guitars, and propelled by jazz-inspired drum kit. This transition can be found in the recordings of THE BYRDS and by MAMAS AND THE PAPAS. And so, while the accomplishments of Mr. Ray Kroc are phenomenal, the technique of taking an existing innovation, and developing it, is a recurring feature of human history (as wonderfully disclosed in the movie, THE FOUNDER).
EXTRAS. This DVD provides a panel interview and discussion with many of the actors from this movie. The panel sits at a long table. Included in this lineup are two grandsons of Ray Krok. This is a great extra, and I was glad that it was included in this movie.
SECOND VIEWING. Upon my second viewing, I decided that THE FOUNDER was going to be one of those movies that I watch repeatedly. There is no question that I will be watching THE FOUNDER again and again and again, perhaps twice a year, for the next dozen years. That is how inspiring this fricken' movie is. Also, upon my second viewing, I noticed the music more. The music is like dignified chamber music with woodwinds and strings. Also, what I liked was one episode in THE FOUNDER where the music took the form of a recording by PENGUIN CAFE ORCHESTRA.
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Top reviews from the United States
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- Reviewed in the United States on September 23, 2018
- Reviewed in the United States on October 4, 2024
- Reviewed in the United States on April 22, 2017
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Christopher BernardiniReviewed in Italy on February 3, 2021
The Founder - DvD Ita
Prodotto arrivato in tempi brevissimi, confezionato alla perfezione, ed un acquisto di valore, consiglio a tutti gli aspiranti imprenditori e networker questo bellissimo film!Christopher BernardiniThe Founder - DvD Ita
Reviewed in Italy on February 3, 2021
A prescindere dal pensiero che uno può avere su McDonalds, questa storia ha una potenza che non si può non apprezzare e non conoscere!
5 stelle!
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