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N. Dean Meyer
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Fast Track to Changing Corporate Culture: How to Implement Dramatic Cultural Change in Less than a Year Paperback – January 1, 2003

by N. Dean Meyer (Author)
2.0 out of 5 stars 1 rating
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While most executives recognize the importance of organizational culture, common misconceptions cause many to shy away from tackling it directly.

"It takes a generation to change an organization's culture."

WRONG. With the approach outlined in this monograph, an organization's culture can be changed dramatically in less than a year, with early results noticable by your internal customers in a matter of months.

"Culture is amorphous; there's no way to change it directly."

WRONG. Culture can be explicitly designed by a leadership team. This monograph explains the process.

"The way to change culture is by preaching a set of core values"

WRONG. As popular as it's been in recent years, the values-based approach has proven frustratingly slow. This monograph explains why, and describes a more practical alternative.

"Culture has to be addressed at the corporate level; there's nothing I can do within my department."

WRONG. While every corporation has an overriding culture, each department within it has a sub-culture. Leaders have both the right and responsibility to ensure that their sub-culture is effective for their organization's mission.

This monograph defines organizational culture, demonstrates its importance, introduces the specific themes within a comprehensive framework, and overviews a practical process for driving cultural change quickly.

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  1. Print length
    34 pages
  2. Language
    English
  3. Publisher
    NDMA Publishing
  4. Publication date
    January 1, 2003
  5. ISBN-10
    1892606216
  6. ISBN-13
    978-1892606211
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Editorial Reviews

About the Author

Dean Meyer is a pioneer in applying science to the art of building high-performance organizations. He doesn't come at it with motivational pep talks, executive training, or "touchy-feely" interpersonal dynamics. Instead, he takes a very systematic approach to designing the organizational environment that staff live in... the system of influences that make or break people's performance.

Meyer combines this breakthrough thinking with down to earth practicality, and distills leading-edge concepts into pragmatic implementation processes. He's developed a method to change corporate culture in less than one year based on learning theory. He's researched and applied an entirely new science of organizational structure based on cybernetics. He's invented a tool-kit for activity-based budgeting that makes it practical for an organization to price its entire product line. And he's been a leader in applying market economics within companies to design their resource-management processes -- the "perestroika" of the modern corporation.

The result: Meyer helps leaders convert bureaucracies into vibrant entrepreneurial organizations based on the "business-within-a-business" paradigm.

Meyer is a native of San Francisco. He received a BS from the University of California at Berkeley, and earned an MBA from Stanford. He founded his consulting practice, NDMA, in 1982.

Product details

  • Publisher ‏ : ‎ NDMA Publishing (January 1, 2003)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 34 pages
  • ISBN-10 ‏ : ‎ 1892606216
  • ISBN-13 ‏ : ‎ 978-1892606211
  • Item Weight ‏ : ‎ 2.4 ounces
  • Customer Reviews:
    2.0 out of 5 stars 1 rating

About the author

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N. Dean Meyer

N. Dean Meyer

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In the field of organizational design, Dean Meyer is both a visionary and a pragmatic engineer. His vision is based on the businesses-within-a-business paradigm, where every group is an entrepreneurship that produces products and services for customers inside and outside the firm (the Market Organization). He has implemented this vision in corporate, government, and non-profit organizations through principle-based design of an organization's ecosystem: its structure, resource-governance processes, culture, and metrics.

Dean has written eight books, and numerous monographs and articles.

His book, Principle-based Organizational Structure, defined a new science of organization charts and cross-boundary teamwork processes.

His book, Internal Market Economics, applied principles of market economics inside companies to design non-bureaucratic, business-driven resource-governance processes.

And he developed a behavioral approach to corporate culture that leads to meaningful change in less than a year.

His most recent book, How Organizations Should Work, is the capstone of his career. In it, he presents a clear picture of how organizations should work, and explains how to implement that vision through participative change processes.

Dean coaches executives on organizational issues, and facilitates transformation processes.

He is a native of San Francisco and resident of Connecticut. He received a BS from the University of California at Berkeley, and an MBA from Stanford University.

For more, see ndma.com.

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Top reviews from the United States

  • V. Vanderslice
    2.0 out of 5 stars Fast Track to Changing Corporate Culture
    Reviewed in the United States on December 31, 2006
    This monograph, which is all that it is, starts out well with thoughtful examples and with a useful definition of the major aspects of organizational culture. However after that, it goes rapidly downhill by assuming a limited number of themes cover all aspects of any organization's culture and then giving a brief, and not useful, overview of each theme. There are few real behavioral examples offered, which the author claims are critical. The actual change process offered is superficial at best. Mostly this monograph is a cheap come on to buy other works by this author. It's not worth the money.
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