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100 Ideas that Changed Graphic Design Paperback – April 18, 2012

by Steven Heller (Author), Veronique Vienne (Author)
4.6 out of 5 stars 311 ratings
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New in the "100 Ideas that Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
Previous slide of product details
  1. Print length
    216 pages
  2. Language
    English
  3. Publisher
    Laurence King Publishing
  4. Publication date
    April 18, 2012
  5. Dimensions
    8.25 x 0.75 x 10.75 inches
  6. ISBN-10
    1856697940
  7. ISBN-13
    978-1856697941
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Editorial Reviews

Review

"...a feast for the eyes...As a survey of the many changes in graphic design and the dialogs between competing schools of thought, 100 Ideas is an entertaining, often insightful read." ~ Geoff Hart, STC Technical Communication Journal

FROM COOL HUNTING: "The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type."

About the Author

Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.

Product details

  • Publisher ‏ : ‎ Laurence King Publishing; 3.3.2012 edition (April 18, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 216 pages
  • ISBN-10 ‏ : ‎ 1856697940
  • ISBN-13 ‏ : ‎ 978-1856697941
  • Item Weight ‏ : ‎ 1.98 pounds
  • Dimensions ‏ : ‎ 8.25 x 0.75 x 10.75 inches
  • Customer Reviews:
    4.6 out of 5 stars 311 ratings

About the author

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Steven Heller

Steven Heller

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Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the “Visuals” column for the Book Review and “Graphic Content” for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, “Born Modern: The Life and Design of Alvin Lustig.”

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

Customer reviews

4.6 out of 5 stars
311 global ratings

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Customers say

Customers find this graphic design book informative, with one review noting its depth explanations of each concept. Moreover, the book receives positive feedback for its coverage of design practices, with one customer highlighting its textbook-level knowledge through visual examples. Additionally, customers find the book enjoyable to read.

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26 customers mention "Insight"26 positive0 negative

Customers find the book informative and wonderful, with many noting it is filled with examples. One customer mentions it provides depth explanations of each concept, while another appreciates the balance between information and illustrations.

"...This book simply gives a brief overview of each of each subject area and a few examples...." Read more

"...examples that show how it was used, when it was used, and then gives you great ides on how to use it now." Read more

"...this book to bring my students more Design History, techniques, and ideas. This book is great!..." Read more

"...However, the volume is stunning in its depictions, glorious in its explanations and a wonder to instill wonder in readers. Wow." Read more

19 customers mention "Graphic design"19 positive0 negative

Customers appreciate the book's coverage of graphic design practices and find it beautiful, with one customer noting that the visual examples provide textbook-level knowledge.

"...Overall - a great primer into the world of Graphic Design." Read more

"This is an excellent book on graphic design. Does not spend chapters beating you over the head with a history of graphic design and snobbery...." Read more

"The concept / design of this book is great. It was very hard to read the fine print… which is how the bulk of the info comes across...." Read more

"...This is a visually stunning presentation of design elements that have brought the art from early writing to the dazzling art form is is today...." Read more

15 customers mention "Readability"13 positive2 negative

Customers find the book enjoyable to read.

"...This book is great! I just wish it wouldn't be a copyright nightmare to copy it and share it with all my kids, because it is great...." Read more

"This book is one of his best. You learn from what he writes and how he presents his ideas...." Read more

"...Is it some kind of ironic in-joke that I'm not getting? It's a terrific read, very enjoyable and full of clever insights, if only I could read it." Read more

"Resource reference - great and quick overview." Read more

Top reviews from the United States

  • D. M. Kemp
    5.0 out of 5 stars Fascinating, beautiful book
    Reviewed in the United States on May 29, 2012
    Verified Purchase
    I bought this book for my daughter who will be studying graphic design in the fall. It is a wonderful book filled with examples of the author's top 100. From small concepts, such as font usage, to the large architectural realm, it is covered well within this book.

    Each of these topics can be covered further through some simple research, in case you want more in-depth understanding. This book simply gives a brief overview of each of each subject area and a few examples. Makes for a great conversation starter as you can flip through the pages and be inspired or forced to look at a subject differently.

    Overall - a great primer into the world of Graphic Design.
    11 people found this helpful
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  • Kindle Customer
    5.0 out of 5 stars Graphic Design
    Reviewed in the United States on April 15, 2019
    Verified Purchase
    This is an excellent book on graphic design. Does not spend chapters beating you over the head with a history of graphic design and snobbery. This just explains what, when, and how. Giving examples that show how it was used, when it was used, and then gives you great ides on how to use it now.
    One person found this helpful
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  • Mariaj480
    5.0 out of 5 stars Fantastic Read, Great for Ideas
    Reviewed in the United States on May 26, 2020
    Verified Purchase
    I teach Graphic Design at a High School and bought this book to bring my students more Design History, techniques, and ideas. This book is great! I just wish it wouldn't be a copyright nightmare to copy it and share it with all my kids, because it is great. There are a couple movements that are a bit PG13 - R, but that's art.

    This book will definitely be used a lot in my class.
    One person found this helpful
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  • Nelle Mercer
    4.0 out of 5 stars Very small text
    Reviewed in the United States on June 27, 2021
    Verified Purchase
    The concept / design of this book is great. It was very hard to read the fine print… which is how the bulk of the info comes across. That’s the only negative. Great handbook for quick reference.
    One person found this helpful
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  • gd
    5.0 out of 5 stars THE CORRECT WAY OF LEARNING GRAPHIC DESIGN
    Reviewed in the United States on April 9, 2013
    Verified Purchase
    A lot of people think that graphic design is best learnt through spending hundreds of grants going to design schools. This is BULLS***. If you happen to be aspired to become a graphic designer wandering off on this review, think twice. Do you really expect an equally fair learning experience considering what you have paid for in art schools? Will those who really have their positions in the industry even care about teaching? When have you ever heard of artists with real money and true power voluntarily commit their life to art education? The answer is probably none. I came from a country in which all teachers are either people who cannot survive in the society or those who are lazy and lame. America is much better, but I believe things are more or less no difference.
    Though without much credibility to say, my opinion always remain strongly that graphic design is only effectively learnt through yourself's exhaustive observation and analysis on great design projects. Is learning a foreign language difficult? Absolutely. But why isn't your mother tongue the case? Because you were simply exposed too much of it and you practice it extremely often. This is the same thing with graphic design. Art is also a kind of language. By extensive observing and practicing, you eventually will get a hang of it. Period. It is that simple.
    7 people found this helpful
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  • Avi Ewer
    5.0 out of 5 stars Beautiful, Powerful and Intoxicating
    Reviewed in the United States on August 16, 2013
    Verified Purchase
    I can't say this is the summation of Graphic Design, but it is a consummation of sorts.
    This is a visually stunning presentation of design elements that have brought the art from early writing to the dazzling art form is is today.
    Some people may quibble over the impact of certain cited advances or failure to include other inventions, practices and processes. However, the volume is stunning in its depictions, glorious in its explanations and a wonder to instill wonder in readers.
    Wow.
    One person found this helpful
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  • Malloryyy
    5.0 out of 5 stars This book is a great source of inspiration.
    Reviewed in the United States on May 25, 2014
    Verified Purchase
    I use it when I'm in the middle of a project and hit a brick wall. I thumb through this book, find an idea I like, and either draw inspiration from the given examples or research it more. Also, the book's layout is perfect. Just the right amount of info to illustrations, so I don't feel the slightest big overwhelmed going through this book.
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  • Margaret Newitt
    5.0 out of 5 stars Steven Heller is the top art director, author and designer working today
    Reviewed in the United States on January 10, 2013
    Verified Purchase
    This book is one of his best. You learn from what he writes and how he presents his ideas. We are so fortunate to have such a unique talent in the business to continually help to raise the standards of design and aethetics. I wait for each new Steven Heller book and I am never disappointed. He has written a number of books on the history of typography and design and he always is able to find a new perspective and new material to spotlight.
    One person found this helpful
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Top reviews from other countries

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  • Pappo2000
    5.0 out of 5 stars Ottimo
    Reviewed in Italy on August 19, 2013
    Verified Purchase
    Ottimo libro di fotografia e metodo, purtroppo non tradotto in italiano, ma comunque ottima impaginazione e illustrazione!
    Ottimo prodotto da regalare!
    Report
  • Zvonimir Jergovic
    4.0 out of 5 stars A good book
    Reviewed in Canada on December 29, 2019
    Verified Purchase
    Simply book with several awesome examples. If you are searching for a simple presentation of the graphic design principle introduction you should purchase the book.
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  • Sienna
    2.0 out of 5 stars Waterschaden
    Reviewed in the Netherlands on October 3, 2023
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    ik kreeg mijn boek met waterschade
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    Sienna
    2.0 out of 5 stars
    Waterschaden

    Reviewed in the Netherlands on October 3, 2023
    ik kreeg mijn boek met waterschade
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  • Lex_iuk
    5.0 out of 5 stars Great for broadening your knowledge
    Reviewed in the United Kingdom on April 7, 2014
    Verified Purchase
    This is a great book for those wanting to know more about the influences on graphic design over the last few thousand years! It is very comprehensive, with each section having just 2 pages dedicated to it - I thought the book may not allow me to delve deep enough into various subjects but it is very cleverly (and well) written as each section has well thought out text and accompanying illustrations but more importantly it references artists, books, movements etc. I have found that in order to get the most out of this book I sit reading it at my computer and google the references (both the web and google images). It is a great resource.
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  • Placeholder
    5.0 out of 5 stars Totally Worth It!!!
    Reviewed in India on April 1, 2022
    Verified Purchase
    This book is really must buy for beginners those are interested to upgrade their level in graphic design. It's contained well description about how designs work in different perspective, and how we can make our design impactful!!
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    5.0 out of 5 stars
    Totally Worth It!!!

    Reviewed in India on April 1, 2022
    This book is really must buy for beginners those are interested to upgrade their level in graphic design. It's contained well description about how designs work in different perspective, and how we can make our design impactful!!
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