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Find Your Yellow Tux: How to Be Successful by Standing Out Paperback – December 22, 2017

4.8 4.8 out of 5 stars 391 ratings

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Stop standing still. Start standing out.Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite.In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond.The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.
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Editorial Reviews

Review

"Jesse Cole is a one-in-a-million guy. He is a wildly successful entrepreneur. He slaps innovation in the face with more innovation. Jesse's extraordinary energy and knowledge is coupled with true humility, humor, and entertainment. Find Your Yellow Tux is highly entertaining and a must-read for every entrepreneur. Read it today. You will only regret it if you don't!"- Mike Michalowicz, author of Profit First
"Jesse is a fearless, bold, and wildly innovative entrepreneur, and his story teaches valuable lessons for anyone wanting to succeed in business and in life.
Find Your Yellow Tux is truly a textbook on success. I highly recommend it!"- Joe Calloway, author of Be The Best At What Matters Most
"You should not only read this book, but you should also live by this great life source by Jesse Cole. This book is a roadmap to happiness and success, and it will change your routines from 'not productive' to 'amazing.' If you want to achieve things you might never have thought possible, it's time you put on your yellow tux!"
- Tim Connor, global speaker and best-selling author
"From the minute I picked up
Find Your Yellow Tux, I knew it was something special. Jesse is a born storyteller, and his story will inspire anyone to stop standing still and start standing out." - Pat Williams, Orlando Magic Senior Vice President and author of Coach Wooden's Forgotten Team
"I've worked with leaders and business owners all over the world, and Jesse is a leader who stands out.
Find Your Yellow Tux is a must-read. Not only does it share Jesse's amazing story, but it also paves the way for leaders to create their own path. Read it and start standing out today!"- Jon Gordon, best-selling author of The Energy Bus and The Carpenter
"A word of warning:
Find Your Yellow Tux wasn't written for somebody who wants to stand still. Instead, if you want to jolt yourself and your business, grab hold of Find Your Yellow Tux with both hands, read it as fast as you can--devour it--and, by all means, revel in the journey.- Jon Spoelstra, best-selling author of Marketing Outrageously
"Take a market people have given up on. Add equal parts passion, perspiration, and creativity; shaken (not stirred) with personality. Read this book. Stand back. Have fun."
- Mike Veeck, co-owner of the St. Paul Saints

From the Back Cover

Stop standing still. Start standing out.
Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you're doing your own thing, you're not--you're doing what's expected of you. To stand out, take whatever you think is normal, and do the exact opposite.
In
Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes - P. T. Barnum, Walt Disney, and MLB owner Bill Veeck - Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond.
The time to break the mold is now - with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.

Product details

  • Publisher ‏ : ‎ Lioncrest Publishing (December 22, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 306 pages
  • ISBN-10 ‏ : ‎ 161961846X
  • ISBN-13 ‏ : ‎ 978-1619618466
  • Item Weight ‏ : ‎ 12.5 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.69 x 8.5 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 391 ratings

About the author

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Jesse Cole
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Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. He’s fanatic about fandom and launched the Savannah Bananas with one mission: to spark a fan-focused movement. Whether at the ballpark, on social media, onstage delivering keynotes, in features for ESPN and Entrepreneur, or in his first book, Find Your Yellow Tux, Jesse continues to create fans all over the world.

The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertained millions of fans in Savannah and at ballparks all over their country on their Banana Ball Tour.

Jesse is the proud inventor of Banana Ball and Dolce & Banana underwear and not-so-proud promoter of the Human Horse Race and Flatulence Fun Night. He’s a raving fan of his wife, Emily, his kids, and peerless promoters like Walt Disney, PT Barnum, and Bill Veeck. Jesse owns seven yellow tuxedos.

Customer reviews

4.8 out of 5 stars
391 global ratings

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Customers say

Customers find the book offers practical advice and lessons from real business experience. They describe it as an engaging, fun read with humor and enthusiasm. Readers appreciate the author's personality and outlook on business and life.

AI-generated from the text of customer reviews

48 customers mention "Inspiration"48 positive0 negative

Customers find the book inspiring and practical, offering lessons on how to stand out. They describe it as a great self-help and pep talk book that makes you think about yourself and your business. Readers praise the author's unconventional approach to life and his ability to achieve his dreams.

"...It truly is one of the best business and personal development book I have read in a long time...." Read more

"...He offers practical insights based on his actual business experience as well as examples from other game changing brands...." Read more

"...I love this book it's good for anyone getting into a leadership roll or looking to expand on how to be a leader and they fun you can have." Read more

"I really enjoyed this book. Jesse shares funny and inspiring stories and is just really real. I love his outlook on business and life in general...." Read more

43 customers mention "Readability"43 positive0 negative

Customers find the book easy to read and inspiring. They say it's a great book for anyone who owns a business or has aspirations of owning one. The content is rich and motivating, making it a breeze to read.

"...You know it is a great book when you keep carrying it around with you to reference and re-read. Jesse Cole provides many valuable insights...." Read more

"...Easily the best book I've read in years (and I read about 100 books a yr)...." Read more

"I really enjoyed this book. Jesse shares funny and inspiring stories and is just really real. I love his outlook on business and life in general...." Read more

"...open the pages of this book I knew it was going to be Simple, FUN, Easy to read, and Going to Make you Think. THATS EXACTLY WHAT IT DID!..." Read more

18 customers mention "Value for money"18 positive0 negative

Customers find the book a great resource with practical advice for business owners and personal development. They say it's worth the time, with entertaining stories and useful information.

"...It truly is one of the best business and personal development book I have read in a long time...." Read more

"Got some good practical things" Read more

"...to favorite authors and books his readers may find interesting and helpful." Read more

"Business Books! I've read a few now and I see the patterns. They are all great, don't get me wrong, but predicable. THIS ONE HOWEVER. Wow...." Read more

15 customers mention "Fun to read"15 positive0 negative

Customers find the book engaging and easy to read. They appreciate the author's enthusiasm and good ideas. The narrative weaves advice and humor, making it a fun yet impactful read.

"This book is fantastic! It’s fun...." Read more

"I really enjoyed this book. Jesse shares funny and inspiring stories and is just really real. I love his outlook on business and life in general...." Read more

"...to open the pages of this book I knew it was going to be Simple, FUN, Easy to read, and Going to Make you Think...." Read more

"...the fun, Jesse's book is so practical, so full of great advice, and so engaging that it's actually hard to read it in one sitting because you want..." Read more

9 customers mention "Personality"9 positive0 negative

Customers appreciate the author's personality and unique approach to fans. They find his success and outlook on business and life inspiring.

"...I love his outlook on business and life in general...." Read more

"I love the personality of this book...." Read more

"...new, and hopeful way of creating a business that has fun and cares about people. Definitely a must read!" Read more

"Truly enjoyed this book by Jesse Cole. Love his unique approach to fans." Read more

THIS BOOK... will completely change the way you think.
5 out of 5 stars
THIS BOOK... will completely change the way you think.
There are very few books that fundamentally change the way you think. More importantly there are even fewer that will also change the way you behave and operate your business. THIS BOOK IS ONE OF THEM. And I should know, I'm a business book author and frankly I think most business books suck. They tend to be filled with all theory and no practice. Authors who don't walk their talk and hide behind tired old business jargon. THIS AINT YOUR TYPICAL BUSINESS BOOK. It's the anti-thesis of everything I hate about business books, which is why I loved it. Walking his talk every step of the way, Jesse Cole gives you an open, honest, unfiltered peek behind the scenes of the organizations he built from the ground up. He offers practical insights based on his actual business experience as well as examples from other game changing brands.Easily the best book I've read in years (and I read about 100 books a yr). I wish this book would've been written back when I started my career, that's how insightful and helpful its been.Note: If you're an entrepreneur or business owner I believe it would be irresponsible of you not to invest in Find Your Yellow Tux.
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Top reviews from the United States

  • Reviewed in the United States on July 3, 2018
    This book is fantastic! It’s fun. It not only makes you think about your passion and goals but each chapter concludes with “The Yellow Tuxometer” a set of three questions with a scoring system. It truly is one of the best business and personal development book I have read in a long time. You know it is a great book when you keep carrying it around with you to reference and re-read. Jesse Cole provides many valuable insights. The book will challenge you to answer questions like what makes you or your company stand out and understanding what business are you truly in. This book is so good, I have already given a couple of copies away. The wisdom it contains is pure Yellow Gold!
  • Reviewed in the United States on May 5, 2018
    There are very few books that fundamentally change the way you think. More importantly there are even fewer that will also change the way you behave and operate your business. THIS BOOK IS ONE OF THEM. And I should know, I'm a business book author and frankly I think most business books suck. They tend to be filled with all theory and no practice. Authors who don't walk their talk and hide behind tired old business jargon. THIS AINT YOUR TYPICAL BUSINESS BOOK. It's the anti-thesis of everything I hate about business books, which is why I loved it. Walking his talk every step of the way, Jesse Cole gives you an open, honest, unfiltered peek behind the scenes of the organizations he built from the ground up. He offers practical insights based on his actual business experience as well as examples from other game changing brands.

    Easily the best book I've read in years (and I read about 100 books a yr). I wish this book would've been written back when I started my career, that's how insightful and helpful its been.

    Note: If you're an entrepreneur or business owner I believe it would be irresponsible of you not to invest in Find Your Yellow Tux.
    Customer image
    5.0 out of 5 stars
    THIS BOOK... will completely change the way you think.

    Reviewed in the United States on May 5, 2018
    There are very few books that fundamentally change the way you think. More importantly there are even fewer that will also change the way you behave and operate your business. THIS BOOK IS ONE OF THEM. And I should know, I'm a business book author and frankly I think most business books suck. They tend to be filled with all theory and no practice. Authors who don't walk their talk and hide behind tired old business jargon. THIS AINT YOUR TYPICAL BUSINESS BOOK. It's the anti-thesis of everything I hate about business books, which is why I loved it. Walking his talk every step of the way, Jesse Cole gives you an open, honest, unfiltered peek behind the scenes of the organizations he built from the ground up. He offers practical insights based on his actual business experience as well as examples from other game changing brands.

    Easily the best book I've read in years (and I read about 100 books a yr). I wish this book would've been written back when I started my career, that's how insightful and helpful its been.

    Note: If you're an entrepreneur or business owner I believe it would be irresponsible of you not to invest in Find Your Yellow Tux.
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    4 people found this helpful
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  • Reviewed in the United States on October 30, 2023
    Who would have thought a baseball book teaching about being a leader and what it takes to have fun. I love this book it's good for anyone getting into a leadership roll or looking to expand on how to be a leader and they fun you can have.
  • Reviewed in the United States on September 7, 2022
    I really enjoyed this book. Jesse shares funny and inspiring stories and is just really real. I love his outlook on business and life in general. His creativity and different way of looking at everything around him inspires readers to do the same. I truly felt inspired to go out and turn some things upside down when I finished the last page. Highly recommend.
    3 people found this helpful
    Report
  • Reviewed in the United States on December 7, 2023
    Got some good practical things
  • Reviewed in the United States on November 14, 2018
    I have worked for four different sports organizations and when it comes down to it, most of them don't really care about their fans. I stopped believing that there was a sports organization that actually had the same beliefs as I; that no matter what, the fan is the MOST important part of an organization. That changed when I heard about the new baseball team that was replacing the Savannah Sand Gnats, my first sporting event ever. Immediately I knew any team that is creative enough to rhyme a team name with their location is a team that could be different. I started studying up on this team and their owner, Jesse Cole. Then when I found out that Jesse had a book, this book, and I immediately bought it. Two days later I had already finished the book and started using the lessons I had learned. This book will teach you how to understand what you are passionate about and how to be the absolute best you. He teaches us that normality is overrated and that being different stands out. Finally, he teaches us my favorite lesson, that ATTENTION BEATS MARKETING EVERY SINGLE TIME!
    Thank you for writing this book, and constantly motivating people to be better than they could ever imagine!!
    2 people found this helpful
    Report
  • Reviewed in the United States on May 23, 2018
    I had the opportunity to work Jesse Cole at the Grizzlies in 2017. So when starting to open the pages of this book I knew it was going to be Simple, FUN, Easy to read, and Going to Make you Think. THATS EXACTLY WHAT IT DID!

    Finding Yellow Tux really made me think about what I wanted to as a recent graduate entering the work force. Turning through the pages I remembered something Jesse told every time I went to him a question; he’d respond in, “What do you think?” And he mentions how he started doing this as well, but more importantly the book makes you think, question, and capture the best and worst parts of you helping you build towards sculpting a better YOU.

    I have learned a lot about myself and where I will be heading in the later months a graduate. Thank You Jesse Cole for sharing this book and the impact that has been on me.
    Customer image
    5.0 out of 5 stars
    Eye Opening

    Reviewed in the United States on May 23, 2018
    I had the opportunity to work Jesse Cole at the Grizzlies in 2017. So when starting to open the pages of this book I knew it was going to be Simple, FUN, Easy to read, and Going to Make you Think. THATS EXACTLY WHAT IT DID!

    Finding Yellow Tux really made me think about what I wanted to as a recent graduate entering the work force. Turning through the pages I remembered something Jesse told every time I went to him a question; he’d respond in, “What do you think?” And he mentions how he started doing this as well, but more importantly the book makes you think, question, and capture the best and worst parts of you helping you build towards sculpting a better YOU.

    I have learned a lot about myself and where I will be heading in the later months a graduate. Thank You Jesse Cole for sharing this book and the impact that has been on me.
    Images in this review
    Customer image
  • Reviewed in the United States on February 28, 2023
    Jesse Cole is an unconventional business motivational speaker but he makes you think outside the box. If you like reading business idea books by the likes of John Maxwell, Chip Gaines, Jim Rohn and others, you need to add this book to your library. I already have his second book which I will start soon and I have plans to purchase his new book schedule for release later this year.
    One person found this helpful
    Report

Top reviews from other countries

  • Harald Burgener
    5.0 out of 5 stars Excellent Book!
    Reviewed in Germany on October 29, 2021
    Full of energy, fresh, different and very valuable. I highly recommend this book. By the way, I read it in 2 days.
  • Jess C
    5.0 out of 5 stars Make business fun!
    Reviewed in the United Kingdom on August 19, 2021
    Jesse is the owner of the Savannah Bananas, a baseball team/self-proclaimed baseball circus with the motto 'Fans First. Entertain Always'. I'm not even a baseball fan, and this book made me want to fly to America to attend a Savannah Bananas game.

    Jesse is the guy who wears the yellow tux, and he's also the guy that makes business FUN. In this book he teaches you how to find your own (metaphorical) yellow tux, inspiring you to be as different and as crazy as possible – both in your business and your life.

    Seriously – no matter what business you have (or even if you don't have one), read this book and then subscribe to his podcast, Business Done Differently :)
  • Nykoal
    5.0 out of 5 stars Entertaining and thoughtful
    Reviewed in Canada on January 14, 2020
    This book is a must read, if you are a business owner, an employee, volunteer just reed the book, I'm sure you will think about how you interact with people.

    I have been following the Savannah Bananas on social media for a while now and they make me smile.

    Read the book I'm sure you will be entertained and learn something too.
  • Ivan Rusev
    5.0 out of 5 stars Great ideas for any business!
    Reviewed in Australia on August 31, 2022
    Loved this book. I’ve broadly based my business thinking on a lot of what Jesse does with his business! Our business is growing and I thank Jesse for this!
  • Brian S.
    5.0 out of 5 stars Stop Standing Still
    Reviewed in Canada on November 27, 2019
    No matter what you do or are this book is a must read if you want to do things differently. Jesse Cole takes you on an exciting journey that will challange and support you at the same time. It is the opposite of boring. It is the opposite on normal. It is entertaining. If you want to feel energized....read this book!
    Customer image
    Brian S.
    5.0 out of 5 stars
    Stop Standing Still

    Reviewed in Canada on November 27, 2019
    No matter what you do or are this book is a must read if you want to do things differently. Jesse Cole takes you on an exciting journey that will challange and support you at the same time. It is the opposite of boring. It is the opposite on normal. It is entertaining. If you want to feel energized....read this book!
    Images in this review
    Customer image