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The Yes Factor: Get What You Want. Say What You Mean. The Secrets of Persuasive Communication Hardcover – April 29, 2010

4.5 out of 5 stars 64 ratings

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The premier guide to combining verbal and nonverbal communication to gain confidence, establish credibility and make lasting impressions

Yes—a small word, but the key to opening doors both professional and personal. The power of The Yes Factor gets you the job, the promotion, or the second date. But getting a "yes" can be tricky. Tonya Reiman explains how communication works—what the words you speak actually say about you, and how the perfect pitch can help you achieve your goals, convince your boss or client you should get the account, give a killer presentation, or win control of the remote (without ticking off your spouse!).

Combining verbal and nonverbal tricks—identifying types of communicators, recognizing subconscious motivations, and adopting covert communication techniques-
The Yes Factor is a simple approach to influencing and framing communication so that your message resounds clearly, ensuring that your ideas are implemented effectively and that you present your best possible self.

A leading body language expert and Fox News contributor, Reiman's accessible prose, firsthand anecdotes, step-by-step advice, sidebars, diagrams, and short quizzes make
The Yes Factor the ultimate how-to for exuding confidence, establishing authority, gaining credibility, and making the lasting impression that will get you a "yes" everytime.

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Editorial Reviews

About the Author

Tonya Reiman is a weekly Fox News Channel contributor. A motivational speaker, consultant, and corporate trainer, she has appeared on "The O'Reilly Factor", the "Today" show, "Access Hollywood", "Extra," "Fast Money", and ESPN radio, and has contributed to national publications including The New York Times, The Wall Street Journal, and Time. She lives on Long Island with her husband and three children.

Excerpt. © Reprinted by permission. All rights reserved.

ONE

BODY LANGUAGE BASICS

“A man is not good or bad for one action.”

—Thomas Fulle

My friends love it when we walk into a room of strangers and I check out anyone within sight. When I look at a person for the first time, I silently take it all in: how she moves, how she stands, the tone of her voice, all the micro (as well as macro) expressions and gestures that she doesn’t even realize she makes but that speak so loudly to me. I know that is the fastest way to see what someone is all about. Of course, that usually works until the group finds out what I do for a living, and then everyone pretty much freezes.

Before we dive into verbal communication, I’d like to give you a quick overview of some important body-language tools.

Studies have found that in certain settings as much as 93 percent of our communication is nonverbal. Paul Ekman and his colleagues have determined that forty-three finely tuned muscles in the human face can be combined and reorganized into ten thousand possible combinations of expressions. In a single interaction, approximately one thousand nonverbal factors help convey your message.

Your brain’s communication system changes with every nonverbal interaction, providing the information you need to know about another person before he so much as speaks.

Body language is the core of who we demonstrate ourselves to be. You can typically tell the mail-room clerk from the CEO, even if both wear suits. When they are at work, regardless of their attire, they each present differently.

No matter what, there are times when everyone is intimidated. Frequently that intimidation is based on your perception of who you are in a given situation. Years ago while doing a show, I met a gentleman who was well known within his circle of peers. I asked if we could take a picture together, which is something I rarely do. I heard my own apprehension as soon as the words started, and he either consciously or unconsciously picked up on those cues of insecurity, and—wham!—what a shift in his interaction with me. I automatically gave away my power and with that my alpha position. We went from equals—two individuals who were guests on a TV show—to superior and inferior. (Guess which one I was?) I actually watched the entire scene unfold and was helpless to regain my status in the brief time that I had. What a lesson that was.

I had a speaking engagement at a large hotel recently. As is my habit, I got up early that morning to go into the area I would be speaking in and “own the room.” As I walked to the meeting area, I noticed one of the hotel staff members just ahead of me.

“Good morning,” I said.

“Good morning,” he replied with a big smile. Then he looked down.

That one movement told me so much about him and his position in that hotel. Maybe in a bar he would have acted in an entirely different manner. But in situational body language context, he knew that I was the paying customer and he was the paid staff.

When I walk down the corridors of Fox News, I’m loving it—confidence all the way. If I were to encounter someone I really admired and was intimidated by—gulp—I’d probably instinctively look down too.

BASELINE FIRST

In order to understand someone’s nonverbal signals, you need to baseline that person. This is also called norming. Everything from the handshake to the way someone stands reveals who he is. A handshake can tell you if someone is dominant or submissive. Baselining will also tell you if someone is right-brained or left-brained, extroverted or introverted— great information to have. You’ll also be able to tell if this is the type of person who wants just the facts and only the facts, or a person who deals with information based on instinct. In later chapters, you’ll learn how to read stance, gestures, and facial expressions. You’ll understand the language of the eyes.

Note the person’s normal eye position when he is speaking and remembering. Watch where the eyes go while the person is speaking, and then during a nonthreatening conversation casually ask a question that will make the subject try to remember something visual and factual. Watch his face as he answers. Does he look up left or right, side left or right, or down left or right?

“Do you remember that crazy HR file clerk who worked here a couple of years ago? You know, the one who was caught on camera going through everybody’s fles. What was his name?” Continue asking similar questions until you see a pattern of eye movements from your subject. “What year did he work here, anyway?” That incorporates a name and a number. Where is the person looking to retrieve this information? “Didn’t he date someone from corporate finance?”

Soon you’ll be aware of how this person recalls facts. Then when you want the truth about something (“Did you call Jane Brown when I asked you to last week?”), just ask. If he has been consistently looking up to the left when recalling facts, he will probably look up to the right when fabricating a false story, because he must access a different part of the brain to construct a lie than he would to recall actual details.

Although body language is often context driven, it can tell a lot about a person and how he feels about himself. What comes first, charisma or confidence? Whether it’s the CEO walking into a meeting, the teacher entering the classroom, the girl entering the bar, or the sales rep stepping into the doctor’s office, everyone is unconsciously (or consciously) telegraphing a message to everyone else. That message says, “This is who I am.” This is true both in the crucial first seconds of meeting and throughout the entire relationship.

Using and understanding body language benefits the person who has mastered the movements of dominance and confidence. Confidence breeds charisma, which leads to the perception that you are a success. A lack of confdence can lead to a negative aura, which can cost jobs, money, and social infuence.

Closed body language literally closes you off. If you are having a bad day or feeling off, change your physiology. When you change position, you can literally change your outlook. Your brain chemistry gets shifted, and you might fnd that you feel better. Pick your head up, put your shoulders back, smile, open up your arms and legs, and stretch. Our emotional state is usually reflected in our position. Allow your state to be transformed as you stretch and change your physical self. Go ahead, right now, take a second and stretch your neck, your shoulders, and your torso. Do a big morning stretch. No matter how good (or bad) you are currently feeling, I bet you’ll feel better.

This can be done with others, as well. In fact, two news anchors at a local station share an on-air morning stretch every day around seven-thirty. She stands, yawns, and stretches. He stands, yawns, and stretches. The camera sweeps through the studio, and all of the staff members in view are doing the same thing.

When you find you are confronted with an individual who just won’t budge on his position, change his physiology. Since we now know that a person who is emotionally closed off to an idea will usually close off physically as well, if we get him to unlock his body, we have an opportunity to unlock his mind. The phrase “Try to see it from my side” is a visual of this and means a lot. Get your target to physically move to a different angle or into a different position so that he can see a new perspective.

One of the physical signs of anxiety is breathing. If a person is feeling anxious and trying to hide it by masking his facial expressions, watch his breathing. Typically, someone who is upset or highly frustrated will take shallow breaths. Look for an occasional deep breath, which signals the person’s need to pull in a large amount of oxygen in an effort to calm the nerves.

Body language also benefits those who have mastered the verbal aspect of persuasion. By simply changing position, moving closer, smiling, and nodding at key moments (and a few other techniques you’ll learn about later), you are able to influence situations, get the girl or guy, make the sale, close the deal, or win over the discussion.

At all times, you need to be demonstrating confidence via good posture, subtle touch, open, smiling expressions, appropriate spatial awareness, cooperation via open arms and forward stance, and reassurance by way of smiles and pats on the back. And, of course, the golden nugget is to make sure that you are always listening to what others say as well as what they don’t say.

Often, people will use seemingly innocuous movements that they do not realize are perceived as negative by others. In general, any display of insecurity, anger, hostility, contempt, or boredom is considerably dangerous to social dynamics and business.

Poor body language is the nonverbal equivalent of throwing in the towel, and it signals defeat. Unfortunately, it does not take long before these nonverbal cues begin to dictate your moods, leading to a self- perpetuating cycle of frequent bouts of low energy, gloom, and diminished confidence.

As you can see, understanding body language is more than just figuring out facial expressions. Although the face is often what we notice first, a major source of outflow comes from the lower half of the body. The legs and feet can tell you a great deal about someone. For example, when speaking to another person, look to his feet to see the direction in which they are pointed. Are they pointed toward you? Then you are probably holding his interest. Are they pointed toward the door? If so...

Product details

  • Publisher ‏ : ‎ Hudson Street Press; First Edition (stated) (April 29, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1594630682
  • ISBN-13 ‏ : ‎ 978-1594630682
  • Reading age ‏ : ‎ 18 years and up
  • Item Weight ‏ : ‎ 1.33 pounds
  • Dimensions ‏ : ‎ 6.36 x 1.2 x 9.32 inches
  • Customer Reviews:
    4.5 out of 5 stars 64 ratings

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Tonya Reiman
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Tonya Reiman is a weekly Fox News Channel contributor. A motivational speaker, consultant, and corporate trainer, she has appeared on The O'Reilly Factor, the Today show, Access Hollywood, Extra, Fast Money, and ESPN radio, and has contributed to national publications including The New York Times, The Wall Street Journal, and Time. She lives on Long Island with her husband and three children.

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Customers find the book well-written and enjoyable to read, providing valuable information and practical applications of influence. They appreciate the content on body language, with one customer noting its depth of understanding, and the book is well-illustrated with drawings and photos. Customers consider the book worth the money spent.

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17 customers mention "Readability"17 positive0 negative

Customers find the book very well written and easy to read, with one customer noting it is elegantly explained in words.

"..."The Yes Factor" to your Amazon shopping cart and purchasing her excellent book today:..." Read more

"...To start with this book is very well written with massive content and from the read looks like it was planned out over a long time with plenty of..." Read more

"...good things about the book itself - and the fact that it is read by the author so all the nuances are straight from the source, - the insights and..." Read more

"...] the very enjoyable and easy to read follow-up to her first book, [..." Read more

15 customers mention "Information quality"15 positive0 negative

Customers find the book's information valuable and practical, with one customer noting its effectiveness in working with clients and prospects, while another mentions how it helped them secure a job interview.

"...I think framing is so important and influential and it is a concept which many people do not grasp and fully appreciate the first time they hear of..." Read more

"...This book also has many great persuasion topics that are elegantly explained in words that are easy to understand with topics like: priming and..." Read more

"...nuances are straight from the source, - the insights and information are invaluable life's lessons...." Read more

"This book is loaded with practical, easy to use techniques on communication and persuasion that you can put into use immediately...." Read more

7 customers mention "Reading pace"7 positive0 negative

Customers find the book enjoyable to read, with one mentioning it keeps them occupied without stopping, and another noting it delivers engaging self-mastery.

"...Tonya for making this book both so intelligent and interesting plus entertaining and useful to our lives and careers!..." Read more

"...There are very few books that keep me occupied with reading without stopping...." Read more

"...] the very enjoyable and easy to read follow-up to her first book, [..." Read more

"...received this book I thought it would be interesting however, it was so captivating that I could not put it down until I was done...." Read more

6 customers mention "Body language"6 positive0 negative

Customers appreciate the book's content on body language, with one customer noting its depth of understanding and another highlighting its easy-to-use techniques for communication and persuasion.

"...of the contributing factors to The YES Factor being a truly authoritative body language and persuasion book is there is an excellent REFERENCES..." Read more

"...In fact, I think there is more relevant information on using body language in the communications process in this book than there was in her..." Read more

"...I like this book because: - It effectively synthesizes the topics of body language, persuasion, communication, personal branding, and..." Read more

"Follows up body language of dating very well. Gives insight in to situations that we all need to identify and helps with our managing them...." Read more

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Customers appreciate the illustrations in the book, with one noting they are well illustrated with drawings and photos, while another mentions how the accompanying photos serve as examples.

"...She combines examples and illustrations and literally tons of B&W photograph examples from both politicians as well as celebrities...." Read more

"...the body through words so pictures are a must and there is more pictures in this book than the last 2 or 3 combined that have come out recently...." Read more

"...- and the fact that it is read by the author so all the nuances are straight from the source, - the insights and information are invaluable life's..." Read more

"...Well illustrated with drawings and photos you'll get an in depth understanding of body language gestures and how to read them in this book as..." Read more

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Top reviews from the United States

  • Reviewed in the United States on July 13, 2011
    A number of authors and less experienced BL speakers will attempt just to teach you about how to read someone else's body language. And while that is an excellent interpersonal and business persuasion skill to learn and develop, learning the influence effect of your own body language, and mastering that is an even more important and vital skill for sales and relationship success.

    Tonya Reiman delivers both!

    Many of us have heard of and seen Tonya on "The O'Reilly Factor" plus a number of other national periodicals like The NYT, WSJ, and the popular USA TODAY. So you know she will massively deliver her expertise, provide and educate us about reading body language as the top woman expert in the US, if not internationally.

    But what I've also come to expect from Tonya, and I was not disappointed in her excellent content deliver in "The Yes Factor" is both an engaging and intelligent deliver as well! She combines examples and illustrations and literally tons of B&W photograph examples from both politicians as well as celebrities. Without becoming People magazine, we can all have our guilty pleasure in reading about celebrity gossip and body language leaking out the truth of what they are really saying and communicating. While Tonya is always an intelligent and polished expert, we can still enjoy just a little bit of entertaining juiciness as we learn!

    Since there is no "Take a Look Inside" section for "The Yes Factor", without revealing any of Tonya's Intellectual Property, here is the Table of Contents for you so you can best select adding "The Yes Factor" to your Amazon shopping cart and purchasing her excellent book today:

    Tonya combines scientific research about the brain, and establishes the groundwork with that first before venturing into such super practical applications of influence, persuasion, and body language as the importance of FRAMING in chapter 5. I think framing is so important and influential and it is a concept which many people do not grasp and fully appreciate the first time they hear of it.

    Tonya explains framing very simply and gives plenty of examples for how to use it in our personal family lives as well as in business settings. She even includes some examples from her early expert career where she fumbled the ball with her setting and keeping the frame. Her expertise is so invaluable because she does not just leave us there with an example of "What NOT to Do" but rather she demonstrates what she should have done, which we can learn from and emulate in our own spheres of expertise.

    And that is what she means by Being the Alpha. We are all experts at something. And when we are clear about our own expertise, we can give quarter and homage to another's expertise. One of the examples she provides is of two alphas in the workplace. In a situation that could have readily disintegrated into office politics and demonstrating corporate fiefdoms, she provides examples of persuasion where you don't "lose face" or authority and are able to give that to another in their area of expertise. In a down economy, this is becoming more and more of an issue within corporations where everyone is afraid for their job and is striving to display prowess. Tonya instead provides corporate workers with ways to foster teamwork and mutual respect in the workplace. Now that is a persuasion YES factor if I ever heard of one!

    Introduction: One-Tenth of a Second; the First Step to Yes
    Part I: THE ALPHA YOU
    ONE: Body Language Basics
    Of course, because this is not the textbook to a graduate level nonverbal communications course, Tonya first must establish some groundwork for her readers.
    TWO: Your Three-Pound Enigma: How Your Brain Rules Your Life
    THREE: The Critical Factor: Bypassing the No Barrier
    FOUR: "So Tell Me About Yourself." The Hidden Meaning and How to Address It

    PART II: THE POWER OF WORDS
    FIVE: The Right Frame Is Worth a Thousand Words
    SIX: Getting into Someone Else's World
    SEVEN: Priming: Plan Positive Verbal Seeds
    EIGHT: Mirror, Mirro
    NINE: Anchor the Moment

    PART III: THE NONVERBAL ADVANTAGE
    TEN: Body Language Essentials
    ELEVEN: The Anatomy of Gestures: Body
    TWELVE: The Anatomy of Gestures: Head and Face
    THIRTEEN: Adventures in Inner Space
    FOURTEEN: Take a Seat: Establishing Your Authority
    FIFTEEN: The Power of Your Voice
    SIXTEEN: The Scent of Success

    PART IV: PUTTING IT ALL TOGETHER
    SEVENTEEN: The Basis of Bonding
    EIGHTEEN: Image: Putting On Your Professional Costume and Making It Fit
    NINETEEN: Icebreakers Storytelling: Planned, Not Canned
    TWENTY: Gender Differences in Communication
    TWENTY-ONE: Psychological Secrets That Sway
    TWENTY-TWO: Magnetism: What It Is and How to Get It

    THE 21-DAY PLAN
    I was personally particularly grateful for this section. So often authors will give some great information, teach it to us, and give examples. But I'm lost as to how to apply this then in my own personal and professional life. You may have heard that doing something new for 21 days makes it a habit? Well, by giving us a 21 Day Application Plan, Tonya empowers us very specifically to become mini body language self mastery experts ourselves, implementers, not just readers! She covers how you're dressing, what you're doing, practicing certain gestures to make yourself able to deliver them rapidly when a situation becomes dire and your default might have reduced your credibility and authority. Talk about empowerment for both men and women in business and politics!
    Notes
    Acknowledgments
    Index
    Not cited in the the TOC, but one of the contributing factors to The YES Factor being a truly authoritative body language and persuasion book is there is an excellent REFERENCES section, a bibliography! This means we subject matter fans have more wonderful resources we can read, and they are recommended by Tonya!

    Additionally, at the end of each chapter, Tonya features a toolkit application in her "Ask Tonya" chapter closer. Here she fields questions from her many fans both from their personal as well as professional lives which are reflective of the content of that chapter.

    I don't know about you, but having those real life application examples really helps me both to more fully learn and grasp the information explained in the book but also then to go use and implement it practically in my life. Thank you Tonya for making this book both so intelligent and interesting plus entertaining and useful to our lives and careers!

    If you're looking to increase sales this year, keep your job, improve your relationships, or even be the job applicant they choose to hire over all the many others, then purchase Tonya Reiman's "The YES Factor," read it and give yourself the edge.
    4 people found this helpful
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  • Reviewed in the United States on April 29, 2010
    Getting people to say yes to an idea has to be one of the most important tools that someone can learn. While there are many great sales books written on persuading people through words they lack on the other half of the equation and that is what your body is communicating. While you may be saying one thing your body may be calling you a liar. If that occurs you lose. You need a skeleton key to open many important doors through life and this is one of those keys.

    There are so many places where you could insert the use of this book: social activities, looking for a new partner, sales, negotiating, customer service and just about anywhere else a person would need to convey some sort of message and yes even on the phone.

    Many times when a subject becomes diluted with books it seems that the content suffers. It seems like the last book written is just a rehash of the one previous. There have been a few books in the last year that have discussed noon verbal communication and body language and some persuasion, tips and keys to influence but none to this extent. I am certain that I own just about every book on body language and this one has to be one of the best by far. There are very few books that keep me occupied with reading without stopping. I read this whole book in a few hours and will have to do so again because I am sure I missed some great information.

    To start with this book is very well written with massive content and from the read looks like it was planned out over a long time with plenty of detail and not just smashed together. Some books on the subject of non verbal communication just gloss over topics and give few examples; well this book has more than enough.

    It is hard to describe features of the body through words so pictures are a must and there is more pictures in this book than the last 2 or 3 combined that have come out recently. Just about every act of non verbal communication is described at one point in the book.

    Emotions are described in detail and there isn't just one picture to show that feeling there are a few to get different perspectives. If you are looking for an edge just these few pages will give it to you.

    This book also has many great persuasion topics that are elegantly explained in words that are easy to understand with topics like: priming and anchoring. These few chapters are just as good as many of the books that are dedicated to persuasion. There is even information on tonality something that has been overlooked in many instances but is super important.

    Since you are the first item to be sold when you are influencing people you will want to know what helps you and what hurts you. If you haven't added this book to your library it you may want to, now!
    23 people found this helpful
    Report
  • Reviewed in the United States on March 31, 2019
    I first listened to this when I checked it out at the library. I liked it so much, and knew that I would need to listen to it many times until I absorbed all the information, that I decided to buy it. I can't say enough good things about the book itself - and the fact that it is read by the author so all the nuances are straight from the source, - the insights and information are invaluable life's lessons. I don't think I would get nearly as much from the book as I do from the audio version.
    The reason I gave it 4 stars instead of 5 is because the packaging is shoddy and I am concerned that the whole thing will fall apart after awhile. If, like me, you listen to it and store it in your car, beware the packaging!
    Amazon helped me with my issues - great Amazon service!

Top reviews from other countries

  • wayne scott
    5.0 out of 5 stars I highly recommend this product
    Reviewed in Canada on March 8, 2015
    the product was exactly as described and the seller was very fast in shipping the product to me. I highly recommend this product.
  • Bogdana Andonova
    5.0 out of 5 stars Just amazing!
    Reviewed in Germany on March 31, 2015
    Love this book and love Tonya Reiman. I got the book on time and everything was perfect. Thanks a lot!