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Richard Weisgrau
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The Real Business of Photography Paperback – May 1, 2004

by Richard Weisgrau (Author)
4.4 out of 5 stars 37 ratings
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This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Allworth
  4. Publication date
    May 1, 2004
  5. Dimensions
    6 x 6.1 x 9 inches
  6. ISBN-10
    1581153503
  7. ISBN-13
    978-1581153507
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About the Author

Richard Weisgrau, a professional photographer, operated one of Philadelphia’s largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including The Real Business of Photography, The Photographer’s Guide to Negotiating, and Licensing Photography. He lives in Narbeth, Pennsylvania.

Product details

  • Publisher ‏ : ‎ Allworth; First Edition (May 1, 2004)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1581153503
  • ISBN-13 ‏ : ‎ 978-1581153507
  • Item Weight ‏ : ‎ 12.8 ounces
  • Dimensions ‏ : ‎ 6 x 6.1 x 9 inches
  • Customer Reviews:
    4.4 out of 5 stars 37 ratings

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Richard Weisgrau

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4.4 out of 5 stars
37 global ratings

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Top reviews from the United States

  • S. R. Murray
    5.0 out of 5 stars Very specific advice
    Reviewed in the United States on February 20, 2010
    Verified Purchase
    I was expecting only a few chapters to be useful to me since I've had plenty of experience in both photography and running a business, just not in specifically running a photography business. Luckily this book targets this business like a laser and leaves out the basic, common sense fluff I've seen in just about every other book. There are a few Business 101 pointers, but they are limited to just sentences rather than the usual chapters. You're run through the basic formation of your business in great detail, and the information on researching and determining your market are invaluable. The second half of the book is almost completely about relations with your clients, which I believe anyone who goes into a negotiation for an assignment should read.

    All told, I keep this book on my desk for reference. This is my first 5-star review, and it's well earned. You're not just buying "Business for Dummies" with a few mentions of photography.
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  • Dirk Schoenmaker
    4.0 out of 5 stars exceptional overview
    Reviewed in the United States on June 23, 2014
    Verified Purchase
    It tells you all the fundamentals you need to know. Planning to start a business? Then you need to read this!
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  • BookBuyer
    3.0 out of 5 stars Fast Service but package was ripped open
    Reviewed in the United States on October 11, 2010
    Verified Purchase
    Overall a great company to buy from! I received the book really fast and in good condition BUT the packaging was cut open and the book was barely in the package due to the gaping hole. My invoice was also missing from the order.

    Other than that I have no issue with the quality of the book or service. Would have given 5 stars, if invoice was present and package wasnt cut or torn open around the book.
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  • AMC
    5.0 out of 5 stars Well written
    Reviewed in the United States on January 19, 2013
    Verified Purchase
    The author does a very good job of describing the various aspects of the "business" side of photography. It gets to the meat of the matter; no pretty glossy photos but just what photographers should be aware of when running their business.

    Very informative and helpful .... at least to me it was.
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  • Erick Castillo
    5.0 out of 5 stars A must for any Photographer
    Reviewed in the United States on February 16, 2013
    Verified Purchase
    An excellent book, easy to read, to the point, and loaded with valuable pieces of advice. It guides you in the most important aspects of the business of photography. You won't be dissapointed.
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  • John McGill
    5.0 out of 5 stars Fantastic Book
    Reviewed in the United States on October 20, 2009
    Verified Purchase
    Probably the best and most useful book on running a photography business. The author's approach matches the material in other areas such as job seeking, and setting up other types of businesses. Highly recommended.
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  • Jesse M
    4.0 out of 5 stars Four Stars
    Reviewed in the United States on February 24, 2015
    Verified Purchase
    Exactly what I needed!
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  • R D.
    3.0 out of 5 stars Three Stars
    Reviewed in the United States on July 11, 2014
    Verified Purchase
    Pretty cool book. Very informative.
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