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Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Paperback – Illustrated, December 10, 2019

4.6 4.6 out of 5 stars 259 ratings

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“An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira Glass

Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes.
 
Nuzum identifies core principles, including what he considers the key to successful audio storytelling:
learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale.
 
The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.

 
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Editorial Reviews

Review

“Where should you begin your podcast career? With this no-nonsense book. Deep advice boiled down to clear ideas.” — Esther Perel, host and co-executive producer of Where Should We Begin? and How’s Work?

"…a big-picture view and the nitty-gritty of creating good audio."  —
Booklist"

An interestingly idiosyncratic and personal vision of how to make podcasts." — Ira Glass


 

About the Author

Eric Nuzum is considered a leading “go-to” expert in audio, podcasting, radio, and spoken word entertainment. He led NPR’s podcasting efforts in 2005 and remained its leading creative and strategic force for a decade. He brought programs like Fresh Air with Terry Gross, Snap Judgment, and Wait, Wait...Don’t Tell Me into the podcasting ecosystem and helped them become iconic hits. As a creator, he developed some of NPR’s most successful podcasts, including TED Radio Hour and Invisibilia. He continued his track record of success during his tenure as Audible’s leader for short-form content and podcasting, creating such recognized podcasts as Sincerely X (another co-production with TED), The Butterfly Effect with Jon Ronson, and Where Should We Begin? with Esther Perel. Eric is based in the New York City metro area.
 

Product details

  • Publisher ‏ : ‎ Workman Publishing Company; Illustrated edition (December 10, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 264 pages
  • ISBN-10 ‏ : ‎ 1523504552
  • ISBN-13 ‏ : ‎ 978-1523504558
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 0.75 x 9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 259 ratings

About the author

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Eric Nuzum
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Eric Nuzum is a recovering pop culture critic, VH1 pundit, and author. His latest book is a memoir about ghosts entitled Giving Up The Ghost (Dial Press, 2012). His previous books include Parental Advisory: Music Censorship in America and The Dead Travel Fast: Stalking Vampires From Nosferatu to Count Chocula. He was awarded the 2002 National Edward R. Murrow Award for News Writing and his work has appeared in a few publications you've heard of and many more that you haven't heard of. He works for NPR in Washington, D.C., where he lives with his wife.

He opines regularly on his Web site, www.ericnuzum.com.

Customer reviews

4.6 out of 5 stars
259 global ratings

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Customers say

Customers find the book helpful for aspiring and active podcasters. They say it provides useful information on starting a podcast and making a better one. Customers describe the writing as clear and entertaining, with advice on planning and executing a podcast.

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13 customers mention "Book content"13 positive0 negative

Customers find the book helpful for aspiring and active podcasters. It provides them with needed information to start a podcast, and helps them make a better one. They describe it as a valuable resource that focuses on the podcast audience.

"This is a deep and thoughtful look at the business of podcasting...." Read more

"Nuzum offers actionable advice on planning and executing a podcast...." Read more

"...He explains himself well and lists the equipment needed. I found it a nice primer for a know-nothing like me." Read more

"This is the best book I have read on how to start and shape a podcast...." Read more

6 customers mention "Readability"6 positive0 negative

Customers find the book easy to read and well-written. They appreciate the concept of describing your podcast in ten words, as well as the advice on starting, shaping, and executing a podcast.

"Nuzum offers actionable advice on planning and executing a podcast...." Read more

"This is the best book I have read on how to start and shape a podcast...." Read more

"The most helpful part of this book is the concept of describing your podcast in ten words...." Read more

"Extremely well written for the creator in mind. Helped me gain a ton of clarity around my podcast. Thank you!" Read more

Top reviews from the United States

  • Reviewed in the United States on October 10, 2023
    This is a deep and thoughtful look at the business of podcasting. I learned a lot for building an audience, but even better, how to narrow the scope of my show so that me and my audience knew we were right for each other right away, making marketing easier and less expensive.
    3 people found this helpful
    Report
  • Reviewed in the United States on February 13, 2025
    Storytelling is something I need to improve on. I will definitely use some of the principles in this book to improve my storytelling for my podcast. Thank you for a great book!
  • Reviewed in the United States on July 12, 2020
    Nuzum offers actionable advice on planning and executing a podcast. He knows his business, having had such podcast hits as the TED Radio Hour, Where Should We Begin? and others.

    His tips are commonplace yet most podcasters begin without asking them. Who's your audience? Well, it isn't everyone. Nuzum suggests finding a picture of your target audience. A single person to whom you'll be speaking personally. Sounds corny, but when he builds out the strategy, it works.

    If you want to begin podcasting, or if you want to improve what you are already doing, this is a good place to start.
    4 people found this helpful
    Report
  • Reviewed in the United States on April 17, 2022
    I know nothing about podcasting so wanted to check it out. The author does a good job laying it out step by step with what to me appear to be practical tips learned along the way. He explains himself well and lists the equipment needed. I found it a nice primer for a know-nothing like me.
    3 people found this helpful
    Report
  • Reviewed in the United States on July 7, 2024
    What ever you buy book wise if you learn one thing it's worth it! I learned several, thanks for sharing your book and wisdom !
    One person found this helpful
    Report
  • Reviewed in the United States on December 7, 2020
    This is the best book I have read on how to start and shape a podcast. I have been podcasting since 2007 and I was amazed at the number of ideas I learned in the book. Because of my experience as podcaster, my friends all the time ask me for advice on starting a show. I always tell them that this is the first book they need to buy!
    3 people found this helpful
    Report
  • Reviewed in the United States on February 15, 2020
    The most helpful part of this book is the concept of describing your podcast in ten words. That alone makes this book a valuable resource for anyone who has or is planning a podcast. There’s a lot of time spent on radio history and relate topics that didn’t interest me. As an individual, one horse, podcaster I enjoyed the read and got a lot of help from the book. Definitely worth a five star rating.
    5 people found this helpful
    Report
  • Reviewed in the United States on January 8, 2021
    I'm just in the process of starting a podcast. I found out very interesting and helpful. As a result, I've tightened up on my vision of why I'm making the podcast. I even got the description down to give words. And it guides all that I'm doing with the podcast. It's a very helpful way to better understand how to create sand grow a podcast.
    One person found this helpful
    Report

Top reviews from other countries

  • Amazon Customer
    5.0 out of 5 stars Must for Podcasters
    Reviewed in India on August 13, 2023
    Ammmazing Book!
  • @jimajames
    5.0 out of 5 stars Saves light years of trial and error on the mic and in the edit suite.
    Reviewed in the United Kingdom on October 10, 2022
    A practical and insightful book for a podcaster; regardless of where they are on the journey. I've produced over 500 episodes of The UnNoticed Entrepreneur and even though, in the top 5% of the shows worldwide, I read "Make Noise" and was ashamed of my lack of attention to detail.
    Eric brings wisdom and humour and makes it easy to read to the end.
    I bought this book instead of an expensive mastermind; and found it to be a great investment. A mastermind will be a better investment having taken the time to do the groundwork that Nuzum recommends on the 10-word summary, avatar definitions, and a focus on creating the story narrative instead of an interview format.
    If you're a podcaster - this is a sound investment.
    Customer image
    @jimajames
    5.0 out of 5 stars
    Saves light years of trial and error on the mic and in the edit suite.

    Reviewed in the United Kingdom on October 10, 2022
    A practical and insightful book for a podcaster; regardless of where they are on the journey. I've produced over 500 episodes of The UnNoticed Entrepreneur and even though, in the top 5% of the shows worldwide, I read "Make Noise" and was ashamed of my lack of attention to detail.
    Eric brings wisdom and humour and makes it easy to read to the end.
    I bought this book instead of an expensive mastermind; and found it to be a great investment. A mastermind will be a better investment having taken the time to do the groundwork that Nuzum recommends on the 10-word summary, avatar definitions, and a focus on creating the story narrative instead of an interview format.
    If you're a podcaster - this is a sound investment.
    Images in this review
    Customer image
  • submerged_photographer
    5.0 out of 5 stars Excellent book from an expert in the field
    Reviewed in the United Kingdom on April 1, 2020
    Excellent book, concentrating on the creative side and the author is very approachable.