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Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose Hardcover – January 8, 2019
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Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five fearless principles to work so that you too can spark the sorts of remarkable breakthroughs that can impact the world. Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that bring about transformational change.
When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits they all had in common. These weren’t wealth, privilege, or even genius. What all of these exceptional men and women shared was that they had chosen to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear.
Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Madame C.J. Walker’s vision to build a hair care empire that would employ thousands across the country, and more. She shares new insights to stories you might think you know—like Airbnb’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of.
- Print length272 pages
- LanguageEnglish
- PublisherSimon & Schuster
- Publication dateJanuary 8, 2019
- Dimensions5.5 x 1 x 8.38 inches
- ISBN-101501196340
- ISBN-13978-1501196348
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Editorial Reviews
Review
“An inspiring book by an inspiring leader. Jean Case has been in the arena as a technology pioneer and philanthropist, and this book is full of stories and advice to embolden you to take bolder risks and have bigger impact.” -- Adam Grant, #1 New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg
“If you feel stuck in your career, Case’s principles are the answer! The book is packed with inspiring examples of success stories.” ― Focus Magazine
“Jean Case has done what many before her have tried but been unable to achieve: break down the essential qualities and principles that drive success. Her book tells us in no uncertain terms what it takes to break through in an increasingly crowded world of ideas. With legitimately surprising research and compelling stories, Be Fearless inspires us all to take risks we usually wouldn’t, conquer the fears that get in our way, and lead a fulfilling life of clear purpose and maximum impact.” -- Eric Schmidt, former Executive Chairman, Google and Alphabet
“Case expertly crafts a must-read for leaders who are seeking an inspirational roadmap for change in today’s challenging climate.” ― Forbes
“I wish I had Jean Case’s Be Fearless by my side when we were starting Warby Parker. This engaging book highlights stories of ordinary people who end up doing extraordinary things, much to the surprise of others and even themselves, and draws out the “secret sauce” behind success. For anyone looking to make a change, start a company, or change the world, Be Fearless provides both the inspiration and tools to make a real impact.” -- Neil Blumenthal, co-founder and co-CEO of Warby Parker
“Be Fearless is part business how-to, part cheerleader on how to get stuff done. If you’re stuck, need inspiration, or some ideas on how to move any part of an idea or enterprise forward, it’s filled with stories from real people doing incredibly difficult things — from philanthropy to enterprise — and Case’s own tough-love advice on making progress.” ― GeekWire
“The stories in this book will inspire and motivate you to be brave and bold in unconventional ways. Jean Case creates a narrative of testimonies that can guide you through any challenge or roadblock. Confronting the status quo can intimidate many, however Be Fearless provides antidotes from thought leaders, entrepreneurs, and everyday people who have defied all odds.” -- Mellody Hobson, President, Ariel Investments
“Through compelling storytelling, Jean Case shows how bold decision-making and acts of fearlessness have transformed the world. Be Fearless stresses one of the most critical components of successful entrepreneurship: discomfort. Her very useful roadmap shows budding entrepreneurs how to think independently and move beyond their comfort zone. Starting a business is not easy, but Be Fearless gives entrepreneurs the tools they need to embark—fearlessly—on their own journey.” -- Tory Burch, designer & CEO, Tory Burch LLC
“Start the new year with an inspirational call to action.” ― Town & Country
“Case's book is a welcome kick in the pants for anyone who feels stuck in their career.” ― Business Insider
“When the going gets tough, crack open Be Fearless for a jolt of examples of how entrepreneurs and leaders have broken through and to be inspired to keep pushing forward on your own journey to change the world.” -- Brad Feld, entrepreneur and venture capitalist at Foundry Group
“As a philanthropist, investor and internet and impact investing pioneer, Case advocates for the importance of embracing a more fearless approach to innovation and bringing about transformational breakthroughs.” ― Leaders Magazine
About the Author
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Product details
- Publisher : Simon & Schuster (January 8, 2019)
- Language : English
- Hardcover : 272 pages
- ISBN-10 : 1501196340
- ISBN-13 : 978-1501196348
- Item Weight : 9.6 ounces
- Dimensions : 5.5 x 1 x 8.38 inches
- Best Sellers Rank: #911,658 in Books (See Top 100 in Books)
- #3,997 in Motivational Management & Leadership
- #5,478 in Entrepreneurship (Books)
- #11,975 in Success Self-Help
- Customer Reviews:
About the author

When you read Be Fearless you will see it is clear that Jean Case knows a thing or two about being fearless, making big bets, being bold and taking risks. Whether it is in her role as the first female Chairman of the National Geographic Society in its 130-year history of global exploration, as CEO of the Case Foundation, which invests in people and ideas that can change the world, or her extensive career in the private sector, including her leadership role at America Online, Inc. where she was a senior executive directing the marketing and branding as AOL brought the internet to the masses, fearlessness has always been a core tenet of Jean’s work.
As a philanthropist, investor and internet and impact investing pioneer, Jean advocates for the importance of embracing a more fearless approach to innovation and bringing about transformational breakthroughs. In addition to the roles noted above, Jean currently serves on the boards of Accelerate Brain Cancer Cure (ABC2) and the White House Historical Association, as well as on the advisory boards of the Brain Trust Accelerator Fund, Stanford Center on Philanthropy and Civil Society and Georgetown University’s Beeck Center for Social Impact and Innovation. She was elected to the American Academy of Arts and Sciences in 2016 and has received honorary degrees from Indiana University and George Mason University. Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose is her first book.
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Customers find the book readable and engaging, with one describing it as an excellent roadmap to success. Moreover, the book is full of real stories and examples, making it relatable and interesting to read.
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Customers find the book readable and engaging, with one describing it as a roadmap to success.
"I thought this was a great book that is part “how to” guide but with a lot of interesting and inspiring stories of ordinary or everyday people who..." Read more
"This is an enjoyable, engaging read that lays out principles to succeed and gives concrete examples of how people have put theory into action...." Read more
"This book is awesome! It uses successful life stories to help the reader overcome fear, whether that fear is of failure or other kinds of challenges...." Read more
"...the beginning of time and Jean Case captures this sprit in her terrific book. It will no doubt inspire another generation of innovators. Well Done!" Read more
Customers find the book inspiring, with one mentioning it provides an actionable roadmap for success, while another notes it includes many supporting examples of the various ideas presented.
"...There are well known stories of success too, but what I liked is that the author shows how even really successful people like Oprah, Steve Jobs and..." Read more
"This is an enjoyable, engaging read that lays out principles to succeed and gives concrete examples of how people have put theory into action...." Read more
"This book is awesome! It uses successful life stories to help the reader overcome fear, whether that fear is of failure or other kinds of challenges...." Read more
"Jean Case's "Be Fearless" is a remarkable and inspirational book that students, entrepreneurs or anyone who is pursuing their dreams should read and..." Read more
Customers enjoy the stories in the book, which are full of real-life examples, with one customer particularly appreciating the summaries at the end of each chapter.
"...this was a great book that is part “how to” guide but with a lot of interesting and inspiring stories of ordinary or everyday people who found a way..." Read more
"...- would just write a self-aggrandizing memoir, but the book is full of real stories and is an inspiring roadmap for success. Quite nice. Check it out." Read more
"The stories were ok, but I found that the chapter titles were the most exciting part of the book. To me, it was fairly dry read." Read more
"...I love the summary at the end of each chapter and call to action. I often skip the epilogue and afterword when reading but not with this book...." Read more
Reviews with images

Jean Case at National Press Club in Washington, DC
Top reviews from the United States
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- Reviewed in the United States on February 5, 2019I thought this was a great book that is part “how to” guide but with a lot of interesting and inspiring stories of ordinary or everyday people who found a way to make their big ideas come to life. There are well known stories of success too, but what I liked is that the author shows how even really successful people like Oprah, Steve Jobs and Steven Spielberg had fears and failures that most people don’t know about on their way to success. The author talks about her own unlikely path to success beginning with very humble roots in a small town. The book inspired me to think about how to move forward with my own life now and my guess is it will do the same for other readers.
- Reviewed in the United States on January 17, 2019This is an enjoyable, engaging read that lays out principles to succeed and gives concrete examples of how people have put theory into action. I was afraid the author - who has an inspiring story of her own: internet pioneer, Chairwoman of National Geographic, CEO of a charitable organization - would just write a self-aggrandizing memoir, but the book is full of real stories and is an inspiring roadmap for success. Quite nice. Check it out.
- Reviewed in the United States on February 26, 2019Informative read
- Reviewed in the United States on April 4, 2019This book is awesome! It uses successful life stories to help the reader overcome fear, whether that fear is of failure or other kinds of challenges. The author addresses her own life changes and shares how she has achieved great success. There are other examples of great achievements by well-knowned individuals. Most importantly, she stresses the significance of being "fearless" as a tool in achieving success.
- Reviewed in the United States on March 2, 2019The stories were ok, but I found that the chapter titles were the most exciting part of the book. To me, it was fairly dry read.
- Reviewed in the United States on April 5, 2019Jean Case's "Be Fearless" is a remarkable and inspirational book that students, entrepreneurs or anyone who is pursuing their dreams should read and can take heart in knowing that with hard work, patience and persistence anything is possible. Fearless, innovation and invention are the fuel that has propelled humankind since the beginning of time and Jean Case captures this sprit in her terrific book. It will no doubt inspire another generation of innovators. Well Done!
5.0 out of 5 starsJean Case's "Be Fearless" is a remarkable and inspirational book that students, entrepreneurs or anyone who is pursuing their dreams should read and can take heart in knowing that with hard work, patience and persistence anything is possible. Fearless, innovation and invention are the fuel that has propelled humankind since the beginning of time and Jean Case captures this sprit in her terrific book. It will no doubt inspire another generation of innovators. Well Done!Jean Case at National Press Club in Washington, DC
Reviewed in the United States on April 5, 2019
Images in this review
- Reviewed in the United States on January 4, 2022An easy read with lots of stories illustrating the five key principles of Be Fearless. I love the summary at the end of each chapter and call to action. I often skip the epilogue and afterword when reading but not with this book. Jean Case is a great storyteller!
- Reviewed in the United States on December 29, 2019Profound, inspriational, a playbook for success. This book has been life affirming for me. Jean Case is brilliant, and I'm so grateful she expertly laid out these very applicable principles. I regularly gift this book to people, because it's a game changer.
Top reviews from other countries
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Alejandro BalderasReviewed in Mexico on April 14, 2019
4.0 out of 5 stars Muy bien escrito y muy llevadero
Está muy ameno y se lee rápido, pero le falta enganchar más al lector
- Kindle CustomerReviewed in India on February 15, 2024
5.0 out of 5 stars Good Product.
Nice one. Delivered on time
- JulienReviewed in France on April 18, 2021
2.0 out of 5 stars Not that useful and not interesting.
The book is composed of some big titles (Be audacious, take risks, take the long view, etc.) and fragmented stories.
Those big titles are correct, but mostly useless and empty. There are lots of stories to support the titles — but they are too short to be interesting.
- Amazon CustomerReviewed in the United Kingdom on February 27, 2020
5.0 out of 5 stars Five stars
Liked this book
- Rajesh SahaniReviewed in India on February 16, 2022
5.0 out of 5 stars Nice book
Nice book