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Andy Crestodina
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Content Chemistry: The Illustrated Handbook for Content Marketing Paperback – August 22, 2016

by Andy Crestodina (Author)
4.7 out of 5 stars 77 ratings

Additional Details

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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
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  1. Print length
    180 pages
  2. Language
    English
  3. Publisher
    Orbit Media Studios, Inc
  4. Publication date
    August 22, 2016
  5. Dimensions
    8 x 0.5 x 10 inches
  6. ISBN-10
    0988336464
  7. ISBN-13
    978-0988336469
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Editorial Reviews

Review

“Andy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library.  —Arnie Kuenn, CEO, Vertical Measures, author, Content Marketing Works

"Andy Crestodina is our go-to person for all things content marketing and in Content Chemistry Andy teaches you exactly what you need to know."  —Adam Franklin & Toby Jenkins, authors, Web Marketing That Works

"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’s required reading for everyone who works for Arment Dietrich."  —Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks

About the Author

Andy Crestodina is the cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.

Product details

  • Publisher ‏ : ‎ Orbit Media Studios, Inc; Fourth edition (August 22, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 180 pages
  • ISBN-10 ‏ : ‎ 0988336464
  • ISBN-13 ‏ : ‎ 978-0988336469
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 8 x 0.5 x 10 inches
  • Customer Reviews:
    4.7 out of 5 stars 77 ratings

About the author

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Andy Crestodina

Andy Crestodina

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Andy Crestodina is the co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. He is also a top-rated speaker at marketing conferences around the country.

Andy loves to translate his 17 years of web marketing experience in web marketing advice that anyone can understand. He's written hundreds articles for many of the top sites in the industry. He also writes Orbit’s beloved, bi-weekly marketing newsletter. Favorite topics include email marketing, search optimization, social media, Analytics and content strategy.

Customer reviews

4.7 out of 5 stars
77 global ratings

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Customers say

Customers find the book extremely knowledgeable about SEO and content marketing, with one customer noting it serves as a guide for attracting customers through content marketing. The book is written in a way that everyone can understand, with customers appreciating the visuals and explanations.

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20 customers mention "Content knowledge"20 positive0 negative

Customers find the book extremely knowledgeable about SEO and content marketing, praising it as one of the best books in the field and providing a great overview of digital marketing.

"Andy Crestodina's Content Chemistry is an outstanding primer into how marketing content, web design, SEO, email and social combine to create..." Read more

"...Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently..." Read more

"...that should be used by online content developers, who are keen on developing content, promoting ideas,and monitoring the virality of their products." Read more

"...This book draws you in...but even more important, makes a complicated topic easy to understand. Andy's book is a piece of art...." Read more

18 customers mention "Readability"18 positive0 negative

Customers find the book easy to read and understand, appreciating its visual explanations and cool format.

"...It is concise, neatly presented and hits home. It started out as a quick read - I finished it in a day - but quickly became a reference book I..." Read more

"...Chemistry is an outstanding primer into how marketing content, web design, SEO, email and social combine to create effective marketing programs...." Read more

"...It is a comprehensive, yet easy to read, guide for attracting customers through content marketing...." Read more

"...a content creator, this book has provided me with a comprehensive, detailed plan that should be used by online content developers, who are keen on..." Read more

We have struggled with every topic that Crestodina covers. ...
5 out of 5 stars
We have struggled with every topic that Crestodina covers. ...
We have struggled with every topic that Crestodina covers. And for the first time, everyone understands. His knowledge if significant. But his ability to present the information with clarity and simplicity allows even the most basic user (us) to understand and implement. The editorial team and Your Teen Media is forever grateful.
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Top reviews from the United States

  • Dinesh Ganesarajah (@dinogane)
    5.0 out of 5 stars The key inbound marketing tactics that you need to know
    Reviewed in the United States on March 14, 2013
    Verified Purchase
    In today's Internet world, it is simply not good enough to have a website. You need to understand how to attract a large, targeted audience to your website - an audience that will create buzz for your products and services. This is the promise of inbound marketing - of "content marketing".

    Yet, many of us do not have the time and energy to wade through all the reports, articles and data published by HubSpot, SEOmoz and the numerous other content marketing experts out there. We simply need the most pertinent tactics that will help us be successful - so we can get on with our other jobs, or get to know enough about this area to hire the right person to do this job.

    This book cuts through all the noise around content marketing - and gets straight to the key information we need. Every page in this book packs a punch. It is concise, neatly presented and hits home. It started out as a quick read - I finished it in a day - but quickly became a reference book I turned to over and over again, as I started working on implementing the techniques and strategies.

    If I have one criticism of this book, it is that it misses an opportunity to go into further depth. Andy's writings on Orbit Media Studios's blog presents another level of material beyond what is in this book, and should be used as a companion to this book.

    Often cited in the Chicago Tribune, and often found presenting at industry events, Andy Crestodina has been incredibly successful using the techniques in this book to build Chicago's top web design agency. It is astonishing that he is so incredibly transparent about how he has achieved this success, and proactively teaches it, through channels such as this book.
    11 people found this helpful
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  • Stephen J. Susina
    5.0 out of 5 stars Better Marketing Through Chemistry!
    Reviewed in the United States on March 2, 2013
    Verified Purchase
    Andy Crestodina's Content Chemistry is an outstanding primer into how marketing content, web design, SEO, email and social combine to create effective marketing programs.

    He is one of the emerging marketers that understands that marketing is becoming a technology-based and metric-driven profession, and this new book demonstrates how to apply the curiosity and precision of a scientist to the reader's own marketing efforts.

    While many marketing authors and bloggers are focused on telling marketers what they should do. Crestodina is at his best when he demonstrates exactly why. For example, he doesn't just tell you that guest blogging is good--he shows by the numbers why it can generate 200% more impact. He doesn't just tell you that optimized registration pages help, he shows how his firm generated a 1441.67% increase in conversions.

    And in this book, Crestodina goes beyond why --Content Chemistry also shows "how." His overview of how to write an article explains how the writer should use the concepts of researching keyphrases, choosing headlines and links, and its eventual promotion before, during and after the actual job of writing is performed.

    If that's not enough, be sure to check out his "Content Period Table" and easy-to-understand explanation on Google+ Authorship.

    I thoroughly enjoyed Content Chemistry and highly recommend it to any marketer looking to leverage content as part of their marketing mix.
    4 people found this helpful
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  • Al
    5.0 out of 5 stars The Must-Have Guide to Content Creation
    Reviewed in the United States on May 6, 2017
    Verified Purchase
    As a longtime follower of Andy’s on social media, I’m glad I finally purchased this book. It is a comprehensive, yet easy to read, guide for attracting customers through content marketing.

    Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. He practices what he preaches -- in fact, I first discovered Andy from the content he contributes to his acclaimed Orbit Media blog.

    I've had many takeaways from this book, including improving my keyword targeting and brainstorming better blog posts. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels.
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  • Omar
    4.0 out of 5 stars This book offers you a comprehensive background about the use of web in marketing.
    Reviewed in the United States on March 10, 2014
    Verified Purchase
    As a content creator, this book has provided me with a comprehensive, detailed plan that should be used by online content developers, who are keen on developing content, promoting ideas,and monitoring the virality of their products.
    2 people found this helpful
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  • Stephen
    5.0 out of 5 stars The book that makes a complex topic easy to understand
    Reviewed in the United States on March 24, 2013
    Verified Purchase
    I own a lot of books on this topic.

    A few I've never read because they don't draw me in and their look and feel is lethargic and boring.

    This book draws you in...but even more important, makes a complicated topic easy to understand.

    Andy's book is a piece of art. It's designed beautifully. It's well written and full of substance.

    When I recommend books on this topic this is my first choice.

    I own the iPad version as well as the physical book. I prefer the physical book.

    I would highly recommend this book if you want to understand content marketing.
    8 people found this helpful
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  • dallas mom
    5.0 out of 5 stars My Go To Source
    Reviewed in the United States on October 14, 2022
    Verified Purchase
    I have a few online marketing books that I turn to time and again, and recommend to clients and colleagues. Content Chemistry is the de-facto source in my opinion, on Content Marketing, and written by one of the most knowledgeable people on the planet on this subject. This book lays out the roadmap for creating and executing a plan to build an audience and form online relationships with potential customers. The book is an investment that will yield a huge return.
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Top reviews from other countries

  • Nathan @ PROSTECH
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on October 3, 2017
    Verified Purchase
    Great book! Detailed diagrams and so in depth. I will keep going back to it.
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  • BOSI MIRCO
    5.0 out of 5 stars The best book about content marketing
    Reviewed in Italy on May 27, 2017
    Verified Purchase
    I am an obsessive compulsive reader.
    I am starting a blog.
    I have bought more than 10 books about content marketing.
    This is by far the best!!!
    Only regret: to buy it last :-((.
    Pity there is not a kindle version.
    Report
  • Rossco
    5.0 out of 5 stars Good overview of how to start an online business
    Reviewed in the United Kingdom on January 6, 2019
    Verified Purchase
    Great book to dive into. Recommend to clients
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