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Color: Messages and Meanings, a Pantone Color Resource Paperback – November 29, 2006

by Leatrice Eiseman (Author)
4.6 out of 5 stars 161 ratings
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The emotional response to color is explained in this handbook that covers the latest guidelines for effective color combinations, including the integration of color trends to empower and equip users to make smart, informed decisions. Original. 15,000 first printing.
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  1. Print length
    144 pages
  2. Language
    English
  3. Publisher
    Hand Book Pr
  4. Publication date
    November 29, 2006
  5. Dimensions
    11 x 0.75 x 9.5 inches
  6. ISBN-10
    0971401063
  7. ISBN-13
    978-0971401068
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Editorial Reviews

About the Author

Leatrice Eiseman is the executive director of the PANTONE(R) color institute, the prestigious color research and informational center that shares its color expertise with professionals in a variety of high profile, culturally-focused industries including fashion, interior design, graphic arts, and advertising.

Product details

  • Publisher ‏ : ‎ Hand Book Pr; First Edition (November 29, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 144 pages
  • ISBN-10 ‏ : ‎ 0971401063
  • ISBN-13 ‏ : ‎ 978-0971401068
  • Item Weight ‏ : ‎ 1.68 pounds
  • Dimensions ‏ : ‎ 11 x 0.75 x 9.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 161 ratings

About the author

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Leatrice Eiseman

Leatrice Eiseman

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Leatrice Eiseman is a color specialist who has been called "the international color guru." Her color expertise is recognized internationally, especially as a prime consultant to Pantone, the leaders in color communication and specification. She has helped many companies to make the best and most educated choice of color for product development, brand imaging, interior/exterior design, fashion and cosmetics, or any other application where color choice is invaluable to the success of the product or environment. Lee is also involved in color and trend forecasting for both fashion and home.

She heads the Eiseman Center for Color Information and Training and is also executive director of the Pantone Color Institute. Lee has been widely quoted in many publications and recognized by Fortune Magazine and the Wall St. Journal as one of the most influential people in the world of color. She is the author of nine books on color, her tenth due out this fall, and delivers seminars worldwide.

She is also a sought-after speaker for trade shows, schools, in-house business presentations, and webinars on color trends, the psychology of color and its usage as well as consumer color preferences and also offers classes on those subjects twice yearly. The next program will be held on Bainbridge Island, Washington in February

Customer reviews

4.6 out of 5 stars
161 global ratings

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Customers say

Customers find this color theory book to be a wonderful resource, providing helpful insights into the psychology of color and taking readers through the entire color wheel. The book serves as a great reference and source of inspiration.

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25 customers mention "Color theory"25 positive0 negative

Customers appreciate the color theory in this resource book, which provides helpful insights into the psychology of color and takes readers through the entire color wheel, making it particularly useful for artists, designers, and graphic designers.

"...But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in..." Read more

"...This book will help you to find the right color based on you information. It is great source for everyone who is in art, design, and photography...." Read more

"...The color system does its job, to communicate a distinction between the many hues and to learn to associate them to a specific mood, feeling or..." Read more

"...This book offered a lot of great information about various colors and their color families, and the last section which groups colors together into "..." Read more

16 customers mention "Information quality"16 positive0 negative

Customers find the book to be a great reference and inspirational guide, with one customer noting how it helps with online graphic design courses.

"...What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you..." Read more

"...It is great source for everyone who is in art, design, and photography. Every color carries the message...." Read more

"...Besides the playful side to teaching them, it helps students to raise their self-steem. I loved the glossy presentation of the printed book...." Read more

"...It's also full of quite a bit of good advice regarding the use of Pantones...." Read more

Top reviews from the United States

  • Micheal Mathews
    5.0 out of 5 stars Leatrice... you rock!
    Reviewed in the United States on September 10, 2007
    Verified Purchase
    I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out.
    I really thought I was in for more of the same and I was right.
    HOWEVER!
    Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes.
    She could've just called it;
    "The Pantone Guide to Communicating With Color Version 2"
    But how boring is that?

    Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically.
    Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling.
    But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over.
    Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date.

    As with the last book this is not a Pro's Guide to color association and theory.
    What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants.

    If your new to color theory and association, dont miss this book.
    If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one...
    Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books!
    I love having this on my desk, it's got appeal like a Com Arts Annual or something!

    My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections.
    The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again.

    Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.
    79 people found this helpful
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  • Lyubov
    5.0 out of 5 stars Excellent book
    Reviewed in the United States on January 15, 2007
    Verified Purchase
    Color: Messages & Meanings: A Pantone Color Resource by Leatrice Eiseman is the second book by Leatrice Eiseman about Pantone color in my personal library. I am graphic designer, photographer and art director, and I am using this book every time. Each individual project has an emotional status and individual message. This book will help you to find the right color based on you information. It is great source for everyone who is in art, design, and photography. Every color carries the message. Leatrice Eiseman teaches us to use the language of color to improve the quality of our work and our life. The success of your design based on the right color choice is 50%. Enjoy your book.
    28 people found this helpful
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  • David Alamos
    5.0 out of 5 stars teaching color in Arts and design classes in Secondary school
    Reviewed in the United States on September 21, 2012
    Verified Purchase
    Many students lack serious knowledge about color, Pantone is a great aid to understand color as it has to be taught from the beggining. The color system does its job, to communicate a distinction between the many hues and to learn to associate them to a specific mood, feeling or desires. Color is the first reference to understand coding and not knowing the basics can really frustrate kids. Besides the playful side to teaching them, it helps students to raise their self-steem. I loved the glossy presentation of the printed book. My kids loved it too.
    2 people found this helpful
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  • gingeroses
    4.0 out of 5 stars Very Interesting
    Reviewed in the United States on January 6, 2012
    Verified Purchase
    I had ordered this book for a literary journalism assignment I was working on a while back, but have since used it for many other functions. This book offered a lot of great information about various colors and their color families, and the last section which groups colors together into "messages" you would want to convey was fascinating. (For example, a "romantic" message includes hues of dark red, lush browns, and even some violets while a "zesty" message has vibrant magentas, oranges, and yellows.) I have used that color-grouping section for many art and "advertising" mediums (like a webpage I created). I suggest this book for anyone interested in the meaning of particular colors and the meanings they can subconsciously hint at and even declare outright. This book is not terribly in-depth about color meanings in other parts of the world, but focuses primarily on their functions in Western culture. I loved, however, that this book provided many visual examples of the messages colors convey through the use of real-world examples and the use of pictures.
    6 people found this helpful
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  • Daniel P.
    5.0 out of 5 stars Great book for graphic designers and their customers!
    Reviewed in the United States on February 26, 2016
    Verified Purchase
    I got this book mainly to have some specific Pantone colors and combinations printed before my eyes. It's not a book of chips by any means, but it's certainly a great and affordable way to get an idea of what it is I'm going for and what it'll look like after its printed. It's also full of quite a bit of good advice regarding the use of Pantones.

    Also, it's perfect to have on hand to show your customer some good color combinations and what they'll look like printed! I really like it!
    7 people found this helpful
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  • SJF
    5.0 out of 5 stars Awesome book!
    Reviewed in the United States on November 9, 2020
    Verified Purchase
    Very informative, easy to read and is recommended to anyone who wants a better understanding of color usage.
    One person found this helpful
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  • AIKATERINI PAPAGEORGIOU
    5.0 out of 5 stars A very good purchase
    Reviewed in the United States on July 21, 2022
    Verified Purchase
    Although it is a second hand book ,it is in a very good condition,it arrived soon.I consult it for my paintings and in fashion design.
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  • C. Olsen
    3.0 out of 5 stars Duped?
    Reviewed in the United States on December 2, 2007
    Verified Purchase
    This book is a nice little book, but it is too much like it's predecessor, Pantone Guide to Communicating with Color by the same author. I would not have bought it had I known, I assumed (like a dummy) that it was an addition to the other book, not basically a copy with a few very minor extras and a bold new cover. I have since discovered the Pantone Guide to Communicating with Color is being discontinued and no longer being printed at this time. My feeling is that the author and publishers duped the public by not simply saying this is a (slightly) updated version. If you already own the older book, don't bother purchasing this one. If you do not already have the older book, then by all means purchase this book as it is a good one for any artist and designer working with color. Shame on Leatrice Eiseman and shame on the publisher.
    34 people found this helpful
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Top reviews from other countries

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  • Martin Turner
    5.0 out of 5 stars The impact of colour on brands
    Reviewed in the United Kingdom on November 13, 2011
    Verified Purchase
    Leatrice Eiseman's follow up to the (similar) "Pantone" Guide to Communicating with Color, is a highly skilful analysis of the emotional impact of the ten 'principal' colours -- red, orange, yellow, brown, blue, green, purple, neutrals, white and black -- and many of their shades and nuances. As its a Pantone book, all of the colours are referenced to Pantone numbers, and there is useful discussion of the differences between the variations.

    Eiseman also includes a useful section outlining how the colour wheel works, and how to make three colour combinations with a dominant, subordinate and accent, before going on to reveal 24 sets of 24 colour combinations, covering a variety of moods from zesty to intimate and from pungent to provocative.

    All of this is firmly aimed at designers and branders who need to make use of this knowledge in high-value, professional products. That's not to say the book isn't generally attractive and interesting. It is, very much so, supported by gorgeous photography and branding examples, and finished to a very high standard of colour correctness, as you would expect from Pantone.

    I have both this and the older book. Although they cover some of the same ground, they are worth acquiring separately for the areas of difference.
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  • Maurizio barabani
    5.0 out of 5 stars fondamentale
    Reviewed in Italy on December 20, 2013
    Verified Purchase
    Un libro chiaro e conciso, con belle foto/immagini di riferimento e tanti colori suggeriti... mi è tornato spesso utile per il mio lavoro
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  • Geoff Krawiec
    5.0 out of 5 stars Awesome resource!
    Reviewed in Canada on November 10, 2013
    Verified Purchase
    Great book for colour combinations and colour palates. I bought it a week ago and have already used it for projects. It is pantone colours printed in CMYK however they give you the CMYK codes to try and match the colour as best as possible in a glossary in the back of the book. Highly recommend this book.
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  • Marina Galatioto
    5.0 out of 5 stars It's a fantastic book!!!
    Reviewed in Italy on September 6, 2013
    Verified Purchase
    It is so interesting with so beautifull images, I learn a lot of things, and about colors, thank you for this
    One person found this helpful
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  • Js
    4.0 out of 5 stars Must have for begin color design !
    Reviewed in Canada on November 21, 2010
    Verified Purchase
    Must have for begin color design !
    This is show you how user color, and wich one for most of the event you can see.
    Show you some of Pantone's color matches, with code & all.
    Report