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Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines Paperback – September 30, 2013

by Artists Guild Graphic (Author)
4.6 out of 5 stars 360 ratings
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Purchase options and add-ons

An indispensable resource for people who create graphic art and those who buy it.

As the graphic art marketplace continues to evolve to meet the needs of both digital and print media and as clients struggle with shrinking budgets in the current economy, the need for up-to-date information on business, ethical, and legal issues is greater than ever. Find it all here in the 14th Edition.
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  1. Print length
    352 pages
  2. Language
    English
  3. Publisher
    Graphic Artists Guild
  4. Publication date
    September 30, 2013
  5. Dimensions
    8 x 1.3 x 10 inches
  6. ISBN-10
    0932102166
  7. ISBN-13
    978-0932102164
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Editorial Reviews

About the Author

The purpose of the Graphic Artists Guild is to promote and protect the social, economic and professional interests of its members. It is committed to improving conditions for all graphic artists (including, but not limited to: animators, cartoonists, designers, illustrators and digital artists) and raising standards for the entire industry. The Guild embraces graphic artists at all skill levels.

Product details

  • Publisher ‏ : ‎ Graphic Artists Guild; 14th edition (September 30, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 0932102166
  • ISBN-13 ‏ : ‎ 978-0932102164
  • Item Weight ‏ : ‎ 2.85 pounds
  • Dimensions ‏ : ‎ 8 x 1.3 x 10 inches
  • Customer Reviews:
    4.6 out of 5 stars 360 ratings

Customer reviews

4.6 out of 5 stars
360 global ratings

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Customers say

Customers find this handbook very informative, describing it as the "Bible for everything Graphic Artists" that provides comprehensive information. The book serves as an excellent resource for designers and artists, offering fair pricing guides and sample contracts. While many customers find it easy to read, some find it difficult to follow.

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86 customers mention "Information value"86 positive0 negative

Customers find this handbook very informative, describing it as a fantastic resource that provides all the information needed. One customer specifically mentions it is particularly helpful for freelance visual designers.

"...be a substitute for an agent or attorney, it does have invaluable reference and resources, including sample contracts, release forms, etc...." Read more

"...This is the latest version 2013. The the most valuable information to me is chapter 2 is on Copyright and Trademark, resale royalties,practices..." Read more

"...In addition to pricing guidelines it has a ton of information on granting rights to your creative work, different types of usage rights, and a lot..." Read more

"An essential guide to anyone interested in a career in Graphic Design...." Read more

49 customers mention "Book content"49 positive0 negative

Customers find the book to be a valuable resource, describing it as the "Bible for everything Graphic Artists" and a must-have for all artists. One customer particularly appreciates the excellent explanations of terms used in graphic design projects.

"...chapter 2 is on Copyright and Trademark, resale royalties,practices governing original art and International and Canadian Copyright...." Read more

"...it includes excellent explanations of the terms used in graphic design projects and the 2nd half of the book is all about pricing...." Read more

"...This book is made better when offered with Business and Legal forms for graphic artists." Read more

"...and Graphic Designer, and this book is seriously a must have/bible for all creatives!..." Read more

28 customers mention "Value for money"28 positive0 negative

Customers find the book's pricing guide to be worth every penny, with one customer describing it as the "bible for all applied artists on pricing."

"...alone worth the price of the book!)..." Read more

"...information to me is chapter 2 is on Copyright and Trademark, resale royalties,practices governing original art and International and Canadian..." Read more

"...In addition to pricing guidelines it has a ton of information on granting rights to your creative work, different types of usage rights, and a lot..." Read more

"...used in graphic design projects and the 2nd half of the book is all about pricing...." Read more

11 customers mention "Stipulation of contracts"11 positive0 negative

Customers appreciate the handbook's inclusion of sample contracts and templates.

"...it does have invaluable reference and resources, including sample contracts, release forms, etc. (alone worth the price of the book!)..." Read more

"...This book covers much of that as it gives contracts and language useage of these other disciplines, making a writer comfortable in my pursuit of..." Read more

"...Detailed pricing outlines for a magnatutde of different products, contract examples, and tips for negotiating. Great great great book!..." Read more

"...It includes contracts and great advice. Great book to you have in your arsenal...." Read more

10 customers mention "Readability"6 positive4 negative

Customers have mixed opinions about the book's readability, with some finding it very easy to read, while others report it being confusing and difficult to understand.

"This book is a necessity. it is comprehensive, well organized and easy to understand...." Read more

"...It's like reading a law textbook, which was a little disappointing for me personally -- keep in mind that I'm bit of a word-a-holic...." Read more

"Concise, informative." Read more

"...There's a LOT of heaving reading but the pertinent info is there. You can quickly skim to the pricing charts you need. Great reference...." Read more

Extremely detailed
5 out of 5 stars
Extremely detailed
This book is everything I hoped it would be and more. It is extremely detailed and breaks everything down. I can't wait on incorporate what I've learned.
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Top reviews from the United States

  • William R. Warren Jr.
    5.0 out of 5 stars A Must-Have For Every Artist, Illustrator, or Designer
    Reviewed in the United States on April 30, 2014
    Verified Purchase
    The latest version of the Graphic Artists' Guild is about four times the book my last version was, but includes a lot of material not relevant or even extant back then (computer graphics, e.g.). While it doesn't pretend to be a substitute for an agent or attorney, it does have invaluable reference and resources, including sample contracts, release forms, etc. (alone worth the price of the book!) and the professional pay scale for a plethora of art-related jobs (including covers and interiors, salaried positions, imprinted sportswear or printed fabric/wallpaper ) --- you name it, it's in here. Up-to-date coverage of the latest versions of the Copyright laws and where to go for changes, etc. If you aspire to make art for a living, or even a serious hobby, you need this book.
    7 people found this helpful
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  • Amazon Customer
    5.0 out of 5 stars This guide will save you time, money and headaches in the long run If you read it cover to cover.
    Reviewed in the United States on April 10, 2016
    Verified Purchase
    Always packed with great information.The Graphic Artist Guild Handbook though published some what irregularly around every 4 to 5 years. This is the latest version 2013. The the most valuable information to me is chapter 2 is on Copyright and Trademark, resale royalties,practices governing original art and International and Canadian Copyright.That alone is worth the price.
    But this handbook covers so much more than copyright law. I appreciate the long chapter on surface design and trade customs. But cartooning, web design, graphic design, illustration it is all in here too .You will refer to this guide daily. It will save you time, money and headaches in the long run.
    One person found this helpful
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  • Amazon Customer
    5.0 out of 5 stars So Useful!
    Reviewed in the United States on June 6, 2017
    Verified Purchase
    Great book! We had the purchase it for school in my Illustration program and now that I have graduate, I'm finding myself reference it in the "real world" to quote illustration work. From talking with professional illustrators in my area, it seems to be used as the industry standard. It also has a ton of information for other creative fields such as graphic design and web design, but at this point I have only referenced it for illustration. In addition to pricing guidelines it has a ton of information on granting rights to your creative work, different types of usage rights, and a lot of example contracts and forms that will be useful.
    4 people found this helpful
    Helpful
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  • Harold E. Naideau
    5.0 out of 5 stars easy to read and a very valuable resource
    Reviewed in the United States on May 11, 2016
    Verified Purchase
    An essential guide to anyone interested in a career in Graphic Design. I have been teaching graphic design courses in several colleges for many years now and use this book as my textbook for my "Business of Graphic Design" class. it includes excellent explanations of the terms used in graphic design projects and the 2nd half of the book is all about pricing. The newer edition has the most recent pricing but even the older editions are very useful, just adjust the prices upwards for inflation. A very valuable resource.
    2 people found this helpful
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  • Terry Palmer
    4.0 out of 5 stars A great reference addition to help a writer understand the other creative disciplines from their viewpoints
    Reviewed in the United States on September 2, 2014
    Verified Purchase
    I always wondered if there was a basis for understanding other disciplines in order to collaborate in a project together. This book covers much of that as it gives contracts and language useage of these other disciplines, making a writer comfortable in my pursuit of other creative for mutual gain. I can see that most of my new works will be offered as a collaborative effort, making use of the best parts of each to make a better whole. This book is made better when offered with Business and Legal forms for graphic artists.
    Helpful
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  • Amazon Customer
    5.0 out of 5 stars It's a creative bible!
    Reviewed in the United States on December 10, 2015
    Verified Purchase
    I'm an Illustrator and Graphic Designer, and this book is seriously a must have/bible for all creatives! It's a very informative book and keeps me in check with what I need legally and how to price my stuff - like the book's title says; Pricing & Ethical Guidelines! I wish there were more clauses that I could pick and choose given the fact that there are so many fixed contracts to choose from and I had to add more because of my situation. I am happy overall! As for the shipping; I am satisfied :) Very quick and hassle free.
    5 people found this helpful
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  • Arlene B.
    5.0 out of 5 stars Extremely Useful But Boring
    Reviewed in the United States on August 10, 2014
    Verified Purchase
    Ok... like "K" said, it's a dry read (and that's putting it lightly). It's like reading a law textbook, which was a little disappointing for me personally -- keep in mind that I'm bit of a word-a-holic. I go out of my way to look up words (meanings, history, phonetics, etc...), but it was very hard to fully comprehend what I was reading in a single passing. So in my personal opinion, it's a little bit more "sophisticated" and textbook-y than it needs to be. HOWEVER, it's a definite MUST HAVE book. An EXCELLENT resource that will be extremely useful in the very near future and beyond!
    2 people found this helpful
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  • Amazon Customer
    5.0 out of 5 stars An Excellent Resource
    Reviewed in the United States on July 30, 2016
    Verified Purchase
    This book is amazing! When I was in school to become an illustrator, all of my teachers talked highly of the Graphic Artist's Guild and how they have helped so many. This books gives a fair pricing guide, and insights into the industry, business and legal practices. I'm very pleased with this book, and I highly recommend it for anyone who is an artist/illustrator/graphic designer.
    2 people found this helpful
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Top reviews from other countries

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  • Marinella
    5.0 out of 5 stars Very useful
    Reviewed in Italy on May 21, 2015
    Verified Purchase
    Indispensable for all artist freelancers, cause no one can run far away from marketing and business in spite of himself
    Report
  • Simon M Middleweek
    5.0 out of 5 stars An essential book for all freelance designers
    Reviewed in the United Kingdom on June 7, 2016
    Verified Purchase
    This books great, if your thinking of going freelance or starting your own thing in design, this books an essential buyl. Giving you a great starting point for pricing and the legalities of design. A quick note, this is a US publication so all pricing is in dollars.
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  • Jean Claude de La Ronde
    5.0 out of 5 stars This is a must for any artists looking into doing ...
    Reviewed in Canada on May 19, 2015
    Verified Purchase
    This is a must for any artists looking into doing business. It gives you an overview and prices for every kind of illustration possible, contracts, ethical guidelines and lots of information in the book that is priceless! GET IT! You'll do the industry and your fellow artist colleagues a favor by charging what you are suppose to charge for your work and get the respect out of clients that think we don't deserve to be paid our real worth. A real eye opener!
    Report
  • sohchou
    5.0 out of 5 stars super livre
    Reviewed in France on September 20, 2018
    Verified Purchase
    Super, avec des grilles de tarif US, il faudra adapter pour la France
    Report
  • santhosh
    4.0 out of 5 stars Four Stars
    Reviewed in India on April 10, 2015
    Verified Purchase
    One really decent book if ur starting a small business model
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