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The Complete Book of Chalk Lettering: Create and Develop Your Own Style - INCLUDES 3 BUILT-IN CHALKBOARDS Hardcover – Illustrated, September 22, 2015
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Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout, teaches us everything we need to know to create gorgeous hand-drawn chalk designs.
In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, and add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills, including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake!
The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper.
- Print length176 pages
- LanguageEnglish
- PublisherWorkman Publishing Company
- Publication dateSeptember 22, 2015
- Dimensions8.75 x 0.75 x 10.25 inches
- ISBN-100761186115
- ISBN-13978-0761186113
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Editorial Reviews
Review
“In over 60 lessons, learn the ABCs of lettering (literally)…” –Sweet Paul
From the Back Cover
In more than 60 lessons learn the art of hand-drawn chalk lettering from an Etsy superstar. Then show off your newfound skills and create your own unique look.
- Master your ABCs, from basic letterforms—serif, sans serif, and script—to fun lettering styles like Bubble, Spooky, and Vintage Circus.
- Discover how to play with chalk dust to add shadows and dimensions; how to illustrate borders, banners, frames; and how to embellish with flourishes, laurels, hearts, and arrows.
- From basic tools and tips (how to sharpen a stick of chalk, how to prep a blackboard) to a dozen inspiring projects, it’s a complete guide to the playful art of chalk lettering.
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Chapter 1
The ABCs of Chalk Lettering
Creating your own chalk lettering starts with a basic knowledge of letterforms. This will be the first and the most important layer in your creations. However, before we can jump right in, you’ll need to learn a few things first.
What You Need
Part of the charm of chalk art is that it doesn’t require much in terms of tools. You will find a practice chalkboard panel on the front inside flap of this book with ready-to-go guidelines for practicing anytime, as well as two others in the back. The other necessary items are lightweight, easily transportable, and inexpensive. What’s not to love?
Good Old-Fashioned Chalk
A standard piece of white chalk will work just fine. I wouldn’t recommend using sidewalk chalk as the thickness will be difficult to maneuver on the panels of this book. My personal preference is Crayola Anti-Dust Chalk. Don’t let the name fool you! It certainly creates dust, but I’ve found this chalk to be heavier and denser, which provides a lovely vibrancy when used on your chalkboard.
While we’re on the topic of dust, let me just say, it is a great thing! Most of my days are spent covered in it. As you draw, dust specks will inevitably accumulate on your work. I am constantly lightly blowing on the board to remove these specks. Because of this, you may want to be conscious of where you are working.
A Pencil Sharpener or Eyeliner Sharpener
This tool is one of my biggest trade secrets! People are often shocked when they find out that you can sharpen chalk. It’s something so simple, yet it will make all the difference for your drawings. Any pencil sharpener or eyeliner sharpener will work, as long as it has two holes. This is a critical element. The smaller hole will work for sharpening your pencil when you are sketching ideas in your sketchbook. The larger hole will fit your chalk perfectly (sizes are pretty much standard—about ½ inch wide).
A Felt Eraser and a Cloth Rag
A felt eraser will erase the lettering, but it will not completely take away the dust. Instead, it will disperse a dusty cloud around your board. In contrast, a cloth rag, which at different times can be used damp or dry, will remove any unwanted dust entirely. A specific type of rag is not necessary. A piece of an old T-shirt or a washcloth will do.
Cotton Swabs
Instead of erasing the entire design and starting again, sometimes all you need to do is correct a portion. A cotton swab will give you precise, ninja-like erasing abilities.
A Ruler or Straightedge
The front practice panel of this book conveniently already contains drawn guidelines. However, a ruler will come in handy, especially as you are learning the different layout techniques in Chapter 2. In addition to a 12-inch ruler, I like using a 6-inch plastic one that easily fits in my bag. Bonus: It can double-duty as a bookmark! At times, it may also be helpful to have a small tape measure handy.
Preparing Your Chalkboards
Before you begin drawing, it is necessary to “season” your chalkboard. Chalkboard seasoning sounds fancy, but it simply involves rubbing the side of a piece of chalk over the entire chalkboard and then erasing. A chalkboard that has been seasoned will appear a bit scratched, muted, and gray in color, as opposed to flat, stark, and black.
When you are seasoning a brand-new chalkboard, like the panels at the front and back of this book, you may need to wear off some of the protective coating on the chalk beforehand. Just rub the chalk on any hard surface.
It might take a bit of rubbing to get the chalk to transfer to your board at first, but once it does, keep going until it's completely covered. Wipe the board clean with your cloth rag.
The purpose of seasoning a chalkboard isn’t just to create a rustic look, but to prepare the surface for handling chalk. An unseasoned chalkboard runs the risk of the chalk “burning” into the surface, leaving a permanent mark. The chalk on a seasoned chalkboard will remove cleanly over and over again.
Getting to the Point
Open one of the three chalkboard flaps on this book and draw a line with a blunt piece of unsharpened chalk. Now, sharpen another piece of chalk and draw a second line with the pointy edge. Notice the difference in the texture of the lines’ edges. The blunt chalk will provide a rough, broken edge. The sharp chalk will deliver a tight, more exact line. As you continue to use the sharpened chalk, observe how it wears down to a dull point. Continue drawing lines, but vary your pressure. When you apply heavy pressure, the result is a bright white line as opposed to a lighter, more textured line when soft pressure is applied.
Lowdown on Letters
Now let’s get a bit technical with letters. It’s helpful to know these terms when learning and appreciating hand-lettering since using phrases like “that small line-thing at the top of the thick vertical line” gets a bit confusing.
Crossbars and Cross Strokes
Welcome the letters “f” and “t” with open arms. They’ll give you the ability to draw fun cross strokes varying from short and rigid to long and swirly. The crossbars on the capitals “A” and “H” are equally as versatile.
Ascenders and Descenders
A gorgeously flowing descender is enough to make me weak in the knees! Look for the lowercase letters “g,” “y,” “p,” and “f” as opportunities for descender practice and the lowercase letters “f,” “t,” “h,” “k,” “l,” and “b” for ascender practice.
Serifs
Serifs play a huge role in completely altering the feel of a word. Play with varying thicknesses and styles. Try a slab serif, or thick letters with a thin serif, or vice versa. Instead of a straight line, draw wave-shaped serifs.
Baselines
Varying baselines in your design is a great way to achieve new looks. Straight baselines will feel more traditional while wavy or otherwise uneven baselines contribute to a whimsical feel.
Entry and Exit Points
Begin your words with a pronounced entry point or take advantage of an exit point to add interest and style. The points where your letters connect with other letters are also key positions to vary.
The Big Three:
Sans Serif, Serif, and Script Lettering Styles
To get started drawing letters, you'll need to familiarize yourself with the basic shapes and characteristics of three standard lettering styles: sans serif, serif, and script. Each style can be broken into multiple subcategories and classifications, but we will be sticking with the basics for now. After you become comfortable, you can begin taking liberties with your letters and creating your own unique styles.
Don’t worry if your attempts at lettering aren’t exact. We are all unique, original individuals, and our hand-lettering will reflect this. Our letters will be off. They will be imperfect and beautiful. That’s the allure of it! Always remember: The beauty is in the imperfection.
The idea here is to familiarize yourself with the basic shape, concept, and overall style of these three lettering styles. Again, this is just your base. Becoming proficient in standard shapes of letterforms will help you develop your own unique style.
Sans Serif
Characteristics
- Without serifs. Sans is a French word meaning “without.”
- Little to zero width variation among strokes.
- Considered a more modern style.
- Often used for online text since reading letters without serifs is considered to be easier when displayed on-screen.
Serif
Characteristics
- Includes serifs or small strokes at the ends of the vertical and horizontal strokes of the letters.
- Considered a more traditional style.
- Widely used for “body text” (the main portion of a printed piece, words excluding the headline or footnotes) and considered easier to read.
Script
Characteristics
- Features joined lowercase letters.
- Designed to resemble handwriting.
- Can be formal or casual.
- My personal favorite typeface to manipulate.
Product details
- Publisher : Workman Publishing Company; Illustrated edition (September 22, 2015)
- Language : English
- Hardcover : 176 pages
- ISBN-10 : 0761186115
- ISBN-13 : 978-0761186113
- Item Weight : 2.31 pounds
- Dimensions : 8.75 x 0.75 x 10.25 inches
- Best Sellers Rank: #330,109 in Books (See Top 100 in Books)
- #114 in Typography (Books)
- #172 in Calligraphy Guides
- #423 in Mixed-Media Craft
- Customer Reviews:
About the author

Drawing from a love of visual storytelling honed through her career in advertising, Valerie transformed an old picture frame into a “McKeehan’s Café” chalkboard for the kitchen. She fell in love with chalkboard art instantly. Drawn to its simplicity and the nostalgia that it inspires, she opened her online boutique, Lily & Val, in 2012. Whimsical and undeniably handcrafted, her designs are honest and authentic, at home with their imperfections and unique character. She resides in Pittsburgh, Pennsylvania with her husband.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book's explanations and examples of different lettering styles helpful. They appreciate the practical and fun ideas for lettering, as well as the built-in chalkboards for practice. The illustrations are clear and helpful, with nice detail. Overall, customers consider it a great buy and a good trading book for those new to chalk lettering.
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Customers find the book easy to use. It provides clear explanations of chalk letter techniques and styles, starting with the basics. The lessons are well-thought-out and organized. The author provides practice pages.
"Fun book! Very easy to follow and encouraging in style. I love chalk signs and wanted to learn how to make my own...." Read more
"...I am truly astonished by how user friendly and useful this book it. Recommend to anyone who want to work on lettering." Read more
"...It's actually a really awesome book - well written with clear instructions, so the error was on my part not checking clearly what I was buying...." Read more
"...When it arrived, I dug right in. The author does a great job of breaking down her process and the various elements of a chalk lettering design...." Read more
Customers find the book helpful for learning artistic lettering. It provides examples of different styles and step-by-step how-to guides. The book explains chalk letter techniques and styles, including alphabet fonts. Readers appreciate the clear instructions and layout ideas. Overall, it's a useful resource for anyone interested in learning lettering.
"...have unless you try new things, and this book is an excellent tool to learn to make chalk art!" Read more
"...It is incredible, it has everything from how to season your chalkboard to sharpening your chalk with a pencil sharpener (who knew!!!)...." Read more
"...The author begins by clearly and succinctly explaining different kinds of type-face, with a super easy description of serifs and flourishes...." Read more
"...It's actually a really awesome book - well written with clear instructions, so the error was on my part not checking clearly what I was buying...." Read more
Customers find the book has practical and fun ideas for lettering. They say it provides helpful tips and advanced techniques that are easy to learn. The book covers the basics and offers a review of elements relevant to all mediums. It's perfect if you want some inspiration and practice some cool, simple techniques.
"...everything from how to season your chalkboard to sharpening your chalk with a pencil sharpener (who knew!!!)...." Read more
"...I am truly astonished by how user friendly and useful this book it. Recommend to anyone who want to work on lettering." Read more
"...said using the techniques and examples in the book, it is very easy to get great results." Read more
"...an more. I love the different projects to try and the chalkboards included actually work just like chalkboards...." Read more
Customers appreciate the built-in chalkboards in the book. They find them handy for practicing while on the go. The book covers also include practice surfaces so you can implement the techniques as you read.
"...There is a lined board in the front and then folded boards in the back which you can open and look at the tutorials as you draw...or fold to the..." Read more
"...The book covers include chalkboard practice surfaces so you can implement the techniques as you read through chapters...." Read more
"...The book has these neat practice boards inside the covers too, but I already had my own boards to practice on...." Read more
"Many great ideas in this book and I especially love the chalkboard that comes with it for practicing." Read more
Customers find the illustrations in the book helpful and clear. They appreciate the different styles and nice details.
"...does a fabulous job of making the art of chalk lettering and illustration accessible...." Read more
"...More pictures than words, another plus, and written directions provided are short, clear and to the point...." Read more
"...It has a great section on flower illustrations. It has many "pro-tips" on chalk technique...." Read more
"...This book has everything - nice and easy step by step guidance, beautiful pictures, fun projects and is perfect if you want some inspiration and..." Read more
Customers find the book provides good value for money. They say it's a great buy with lots of examples.
"...It is a very well designed and thoughtful book and a great value for the money...." Read more
"...Cost is not great and at this time of year, you can use a small chalk board to could down the days until Christmas. Fun, fun, fun!" Read more
"...Definitely took a chance and definitely well worth it...." Read more
"...It's such a nice quality book for the price, and has become a valuable resource in my library." Read more
Reviews with images

Excellent primer and inspiration source
Top reviews from the United States
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- Reviewed in the United States on April 28, 2016Fun book! Very easy to follow and encouraging in style. I love chalk signs and wanted to learn how to make my own. Let me say, my handwriting is STINKY and if I just handwrote a sign, it would look terrible (I've tried and failed!). I also have no drawing experience. I bought the book because the author swears you don't need to have good handwriting to hand letter a sign and she is very encouraging. She is right! We were having a big party for my hubby's 50th and I wanted to make a sign to greet guests in the hallway. I didn't have time to do all the lessons, but I read thru the book and copied some of the lettering styles and embellishments in the book. My first effort was great and it was too fun - and it only took like half and hour! I had no idea I could draw like this, since my writing is all over the place. Go for it - you never know the talents you have unless you try new things, and this book is an excellent tool to learn to make chalk art!
5.0 out of 5 starsFun book! Very easy to follow and encouraging in style. I love chalk signs and wanted to learn how to make my own. Let me say, my handwriting is STINKY and if I just handwrote a sign, it would look terrible (I've tried and failed!). I also have no drawing experience. I bought the book because the author swears you don't need to have good handwriting to hand letter a sign and she is very encouraging. She is right! We were having a big party for my hubby's 50th and I wanted to make a sign to greet guests in the hallway. I didn't have time to do all the lessons, but I read thru the book and copied some of the lettering styles and embellishments in the book. My first effort was great and it was too fun - and it only took like half and hour! I had no idea I could draw like this, since my writing is all over the place. Go for it - you never know the talents you have unless you try new things, and this book is an excellent tool to learn to make chalk art!Excellent primer and inspiration source
Reviewed in the United States on April 28, 2016
Images in this review
- Reviewed in the United States on August 29, 2022My daughter is very creative with chalk, has been her whole life. She is expecting her first child so I bought her a sandwich-style chalkboard (like you see at coffee shops) figuring it will be extra special for birthdays, holidays, announcements, etc. I bought her some chalk markers as well as regular, old-school white chalk...and this amazing book! It is incredible, it has everything from how to season your chalkboard to sharpening your chalk with a pencil sharpener (who knew!!!). Do not hesitate to buy it, you will not be sorry!
- Reviewed in the United States on October 23, 2017This is not only a great chalk lettering book, it is a great Lettering book, period. I have a lot of books on lettering, calligraphy, design, and the like, and this is one of the most useful lettering books I have ever used.
The author begins by clearly and succinctly explaining different kinds of type-face, with a super easy description of serifs and flourishes. She uses simple language throughout, and builds on skills in easy steps. I not only learned a lot about working with chalk, I learned a lot about all decorative lettering, from how to write out different fonts to how to lay out a composition. I am truly astonished by how user friendly and useful this book it.
Recommend to anyone who want to work on lettering.
- Reviewed in the United States on December 19, 2017I bought this book to help with my lettering using chalkboard MARKERS, however, most of the techniques in this book really only apply to using actual chalk - utilising the dust, etc. It's actually a really awesome book - well written with clear instructions, so the error was on my part not checking clearly what I was buying. I love the cute chalkboards on the front and back fold out cover, so you can start practicing right away. I will be able to use some of these techniques with my chalkboard markers, so I'm glad to have it and read it anyway.
- Reviewed in the United States on July 22, 2023We purchased this as a gift for a relative who just recently bought a display chalkboard for use at home. She would write notes relating to the season/holiday at hand or inspirational sayings. After receiving this, she has taken her displays to a new level! She is a creative person, but not an artist per se. She said using the techniques and examples in the book, it is very easy to get great results.
- Reviewed in the United States on January 9, 2016This was actually my gift and I'm loving it. I've always been a fan of calligraphy and lettering and wanted to learn a few new fonts and techniques. I got more than I bargained for. This book is packed with not only letters, but different frames, embellishments, how to do shadows (YES!) an more. I love the different projects to try and the chalkboards included actually work just like chalkboards. There is a lined board in the front and then folded boards in the back which you can open and look at the tutorials as you draw...or fold to the back to use sketchbook style. It is a very well designed and thoughtful book and a great value for the money. I purchased the Allary Chalk Cartridge Set, sold here on Amazon, to go along with this purchase and LOVE them. They are a great companion to the book as they are thin chalks in a mechanical pencil type holder that don't need to be sharpened (but can be) and I was very surprised that they weren't waxy. - Denise Cold
5.0 out of 5 starsThis was actually my gift and I'm loving it. I've always been a fan of calligraphy and lettering and wanted to learn a few new fonts and techniques. I got more than I bargained for. This book is packed with not only letters, but different frames, embellishments, how to do shadows (YES!) an more. I love the different projects to try and the chalkboards included actually work just like chalkboards. There is a lined board in the front and then folded boards in the back which you can open and look at the tutorials as you draw...or fold to the back to use sketchbook style. It is a very well designed and thoughtful book and a great value for the money. I purchased the Allary Chalk Cartridge Set, sold here on Amazon, to go along with this purchase and LOVE them. They are a great companion to the book as they are thin chalks in a mechanical pencil type holder that don't need to be sharpened (but can be) and I was very surprised that they weren't waxy. - Denise ColdExceeded Expectations
Reviewed in the United States on January 9, 2016
Images in this review
- Reviewed in the United States on September 21, 2015I have been a fan of Valerie McKeehan's work for a while now so I was quick to pre-order this book.
When it arrived, I dug right in. The author does a great job of breaking down her process and the various elements of a chalk lettering design. She gives step by step advice and encourages practicing each and building skills at each step. The descriptions are clear and she makes the process approachable. She encourages everyone - even those with messy handwriting - to focus on refining their skills and using her provided tips to develop a unique personal style.
Whether it works or not will depend on how much I work it. As they say, practice makes perfect. As you would expect with any skill, there is definitely a learning curve and it will improve with practice but this book has essentially everything I need to coach me through that process. I have always wanted to be able to create a beautiful lettering design on a chalkboard and with this book's help, I think I'll get there.
- Reviewed in the United States on February 19, 2017This book is amazing! The author presents the material in an organized, concise fashion that enables the reader to grasp the knowledge quickly. The book begins with the fundamentals of chalk lettering, including how to properly prep a chalkboard (wish I had known about this one a long time ago), how to sharpen the chalk and dusting techniques before expanding to concepts such as font families and stoke techniques. Finally, it teaches the readers how to develop their own unique, individualized styles. The book covers include chalkboard practice surfaces so you can implement the techniques as you read through chapters.
I bought this book after purchasing some chalkboard contact paper that somehow led to me creating my own labels. I'm happy that I bought this book because it has tremendously helped me advance my skills.
Top reviews from other countries
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RoxenaReviewed in Mexico on June 3, 2023
5.0 out of 5 stars Libro bueno.
Vale la pena.
- Vishal VardhanReviewed in India on October 29, 2024
5.0 out of 5 stars Amazing
Bought one for my daughter and one more for her friend. It is a hit.
-
AdrianaReviewed in Brazil on August 17, 2020
5.0 out of 5 stars Vale a pena comprar!
Muito bom! Livro ótimo, dicas e didatica excelentes! Adorei! Tem espaço pra vc treinar com giz, nas capas do livro.
-
SophieReviewed in France on February 13, 2017
5.0 out of 5 stars Très bien
Je voulais un bouquin qui me donne des idées de lettering; celui-ci est moins cher que certains autres, et franchement, il est très bien fait, il donne beaucoup d'idées. Le fait qu'il soit en anglais ne dérange pas le moins du monde, il est tellement bien illustré que même sans le lire, on comprend ce qu'il faut faire. Je l'aime beaucoup.
-
L'onesto.Reviewed in Italy on January 19, 2017
5.0 out of 5 stars Libro completo e semplice per il lettering sulla lavagna
La mia opinione è rilasciata in base alla mia esperienza quindi:
Per quanto riguarda la spedizione:
Tutto perfetto e libro arrivato secondo programma
Per quanto riguarda il prodotto in se per se:
Il libro è molto chiaro e completo pieno di immagini che semplificano la comprensione, davvero utile per apprendere la calligrafia/lettering sulla lavagna.
La cosa molto interessante è che permette anche a chi è alle prime armi la possibilità di apprendere la disciplina, la presenza di immagini e consigli su come eseguire ogni singola lettera lo rende davvero molto facile da seguire.
Infine la chicca sono le finte lavagne poste a inizio e fine libro su cui fare pratica nel caso non si abbia a disposizione una lavagna vera e propria, questo prodotto è stato davvero curato nei minimi dettagli dalla copertina all'interno davvero notevole.
Se per qualcuno la lingua inglese è un problema andate tranquilli e non fatevi scoraggiare, la chiarezza di questo prodotto unita alla semplicità nell'illustrare i processi di scrittura lo rende molto facile da comprendere.
In totale il mio voto è 5/5 per questo libro, non ho riscontrato nessun problema sono davvero soddisfatto del prodotto e del prezzo della copia cartacea. Consigliato a chi conosce già la calligrafia/lettering ma anche a chi è alle prime armi.
Lascio in allegato qualche foto così potete farvi un idea sugli argomenti trattati.
Se la recensione ti è stata utile lascia un feedback così continuerò in questo modo anche per i prossimi acquisti.
GL
L'onesto.Libro completo e semplice per il lettering sulla lavagna
Reviewed in Italy on January 19, 2017
Per quanto riguarda la spedizione:
Tutto perfetto e libro arrivato secondo programma
Per quanto riguarda il prodotto in se per se:
Il libro è molto chiaro e completo pieno di immagini che semplificano la comprensione, davvero utile per apprendere la calligrafia/lettering sulla lavagna.
La cosa molto interessante è che permette anche a chi è alle prime armi la possibilità di apprendere la disciplina, la presenza di immagini e consigli su come eseguire ogni singola lettera lo rende davvero molto facile da seguire.
Infine la chicca sono le finte lavagne poste a inizio e fine libro su cui fare pratica nel caso non si abbia a disposizione una lavagna vera e propria, questo prodotto è stato davvero curato nei minimi dettagli dalla copertina all'interno davvero notevole.
Se per qualcuno la lingua inglese è un problema andate tranquilli e non fatevi scoraggiare, la chiarezza di questo prodotto unita alla semplicità nell'illustrare i processi di scrittura lo rende molto facile da comprendere.
In totale il mio voto è 5/5 per questo libro, non ho riscontrato nessun problema sono davvero soddisfatto del prodotto e del prezzo della copia cartacea. Consigliato a chi conosce già la calligrafia/lettering ma anche a chi è alle prime armi.
Lascio in allegato qualche foto così potete farvi un idea sugli argomenti trattati.
Se la recensione ti è stata utile lascia un feedback così continuerò in questo modo anche per i prossimi acquisti.
GL
Images in this review