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The Star Trek: Deep Space Nine: The Ferengi Rules of Acquisition Paperback – July 1, 1995

by Ira Steven Behr (Author)
4.5 out of 5 stars 1,007 ratings
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The Ferengi are greedy, avaricious, ruthless, cowardly and completely unscrupulous. For centuries the famous Ferengi Rules of Acquisition have been the guiding principles of the galaxy's most successful entrepreneurs. These 285 Rules of Acquisition range from,
#1 "Once you have their money, never give it back."
to
#21 "Never place friendship before profit."
These rules and hundreds more have taken many successful Ferengi to new frontiers of profit.
Read more
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  1. Print length
    96 pages
  2. Language
    English
  3. Publisher
    Pocket Books/Star Trek
  4. Publication date
    July 1, 1995
  5. Dimensions
    4 x 0.4 x 6 inches
  6. ISBN-10
    0671529366
  7. ISBN-13
    978-0671529369
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Editorial Reviews

From the Publisher

The Ferengi are greedy, avaricious, ruthless, cowardly and completely unscrupulous. For centuries the famous Ferengi Rules of Acquisition have been the guiding principles of the galaxy's most successful entrepreneurs. These 285 Rules of Acquisition range from,

#1 "Once you have their money, never give it back."

to

#21 "Never place friendship before profit."

These rules and hundreds more have taken many successful Ferengi to new frontiers of profit. END

About the Author

Ira Steven Behr is executive producer of Star Trek: Deep Space Nine. Behr has been an integral creative force on the show since its inception in 1993. A graduate of Lehman College in New York City, Behr studied Mass Communications and Theater, and was offered a playwriting scholarship at Brandeis University. Instead, Behr elected to move to Los Angeles and pursue a career in writing for television and film.

Product details

  • Publisher ‏ : ‎ Pocket Books/Star Trek; Original ed. edition (July 1, 1995)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 96 pages
  • ISBN-10 ‏ : ‎ 0671529366
  • ISBN-13 ‏ : ‎ 978-0671529369
  • Item Weight ‏ : ‎ 1.59 ounces
  • Dimensions ‏ : ‎ 4 x 0.4 x 6 inches
  • Customer Reviews:
    4.5 out of 5 stars 1,007 ratings

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Ira Steven Behr

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Customer reviews

4.5 out of 5 stars
1,007 global ratings

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Customers say

Customers find the book funny and easy to read, noting it can be finished in about 10 minutes. Moreover, the content receives positive feedback, with one customer describing each page as offering a gem of knowledge. Additionally, the book serves as a great gift, and customers appreciate its authenticity, with one noting it feels closer to real life. However, the value for money receives mixed reviews, with some finding it decent for the price while others consider it a waste of money. Similarly, the rule book aspect is mixed, with some praising the great rules listed while others note it doesn't contain all Ferengi rules of acquisition.

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27 customers mention "Humor"27 positive0 negative

Customers find the book humorous, describing it as a very funny Star Trek story.

"...It references so much of the Deep Space Nine show and the "rules" are funny. Great stocking stuffer!" Read more

"...Honestly, the introduction - which was written by "Quark" and is very engaging - is the best part of it!" Read more

"...gave it four stars is because of the content of the book; it's good, it's funny, but not five star great" Read more

"This book was great fun to read I just wish it encompassed all the rules and not just the select few it covered." Read more

16 customers mention "Gift value"16 positive0 negative

Customers find the book makes a good gag gift.

"...It was the perfect gift for a Father's Day present...." Read more

"...But still a good gift." Read more

"...My son was thrilled with this gift. He wished that someone had written them down and wow, someone actually did...." Read more

"...A GREAT Gift for MBA graduation students !" Read more

10 customers mention "Content"7 positive3 negative

Customers appreciate the content of the book, with one noting that each page offers a gem of knowledge, while another mentions that knowledge equals profit.

"...These things are by far the best guide." Read more

"This book helps a good Ferengi follow rule of acquisition #74: Knowledge equals profit!" Read more

"...rules that were stated on the TV show, so not all 285, and there's no commentary...." Read more

"...This book is an example of Ferengi ethics and an object lesson regarding the peril of being on the wrong end of the RoAs...." Read more

10 customers mention "Readability"10 positive0 negative

Customers find the book easy to read, with some mentioning it can be finished in 10 minutes, and one customer noting it's a must-read for Ferengi enthusiasts.

"...But this is exactly what it says it is: a rule book. Very easy to read. Each rule on one page. You can get through it in about an hour...." Read more

"...an entertaining introduction from Quark and makes for some quick, easy reading. It should be essential to any Star Trek fans collection...." Read more

"This book is so short it can be read in 10 minutes. However, Deep Space 9 is so great, I still like the book and it's fun take from the series...." Read more

"Although this is an interesting quote book, unfortunately, that is all it is. Only the direct quote of specific rules, not the complete list...." Read more

3 customers mention "Authenticity"3 positive0 negative

Customers appreciate the authenticity of the book, with one noting it feels closer to real life.

"...Very funny and too true!..." Read more

"Must manual for everyone involved in politics. Funny and sadly true." Read more

"Closer to real life than you'd expect...." Read more

3 customers mention "Fan base"3 positive0 negative

Customers appreciate the book's fan base, with one mentioning it's a must-have for Star Trek enthusiasts.

"...I picked it up & he loved it! Must have for any Star Trek fan!" Read more

"Great for true fans..." Read more

"A must have for all star trek lovers..." Read more

25 customers mention "Value for money"14 positive11 negative

Customers have mixed opinions about the book's value, with some finding it decent for the price while others consider it not worth the money.

"...Great stocking stuffer!" Read more

"Terrible waste of money" Read more

"...the world of business in a way that lets us all admit that financial success is OK...." Read more

"...It's a waste of a good tree...." Read more

23 customers mention "Rule book"7 positive16 negative

Customers have mixed opinions about the rule book: while some appreciate that each rule is listed on one page, others note that it only contains 70 of the rules and doesn't include all of them.

"...the show (and after the first season of “Star Trek: Voyager”), only contains 70 rules as the remainder had not yet appeared on the show...." Read more

"This book was great fun to read I just wish it encompassed all the rules and not just the select few it covered." Read more

"...Very easy to read. Each rule on one page. You can get through it in about an hour. And then you can go back to it if you need to verify anything...." Read more

"...This book only contains 70 of the rules. Still nice to see them collected" Read more

Great for true fans
5 out of 5 stars
Great for true fans
Bought one for myself and my Dad. If you're a Deep Space Nine fan and love Ferengi, you'll want to have those rules handy!
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Top reviews from the United States

  • SM CLAYTON
    5.0 out of 5 stars It's a funny book. If you like Deep Space Nine, it's great!
    Reviewed in the United States on November 12, 2024
    Verified Purchase
    My son loved the book. It references so much of the Deep Space Nine show and the "rules" are funny. Great stocking stuffer!
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  • Rabbi Yonassan Gershom
    5.0 out of 5 stars We are all Ferengi...
    Reviewed in the United States on July 3, 2000
    Verified Purchase
    I originally bought this book hoping to get the entire list of 285 Rules. Guess what -- the book only has 70 of the Rules. The reason being, that the full list was never revealed on the series. (Yes, there are apocryphal lists of the rest of the Rules circulating in cyberspace, but they are fan-written and not canonical Trek. Hence, they are not included in this book.) Perhaps more Rules will be made public in future movies. The book does have some blank spaces at the back to list new Rules as the appear. But until they do, we'll have to be content with the 70 Rules we have, because, as Quark says on page vi, "I doubt you humans could handle much more."

    This is a pocket-sized book that simply lists the Rules for handy reference, along with some B&W stills from the series. It doesn't tell you anything about the cultural context, history or practical application(s) of the Rules -- for that, you should get Legends of the Ferengi also by Ira Steven Behr & friends.

    Before I go any further, I should clarify that, contrary to popular stereotypes, the Ferengi are NOT supposed to be based on Jews. (They are based on "Yankee Traders" -- see TNG episode "The Last Outpost.") As a rabbi who is also a Trekker, I can tell you that some of these Rules go directly against true Jewish values: "When in doubt, lie" (#266) would violate the Ten Commandments, as would "Never ask when you can take" (#52). "Females and finances don't mix" (#94) isn't very Jewish either, since the Book of Proverbs clearly says of the virtuous woman that "she considers a field and buys it; with her profits she plants a vineyard." In the "ultra-orthodox" Hasidic world that some fans [wrongly] believe these rules are spoofing, the women frequently have their own businesses. So no, Ferengi culture is not Jewish culture.

    The only reason people think the Ferengi are a metaphor for Jews is because the old stereotype says that Jews love money, and the Ferengi really *do* love money -- but then again, doesn't everybody love money? As Rule #284 states, "Deep down everyone is a Ferengi."

    And that's the reason this book is so much fun. The Ferengi Rules spoof the world of business in a way that lets us all admit that financial success is OK. In a society where we are all supposed to idealistically disdain money as "the root of all evil" but where, in real life, we all need money to survive, the straightforward greed of the Ferengi culture let's us have a good laugh at ourselves -- and frees us up to pursue our own success. I keep a copy of the Rules on my desk, and have sometimes used them in the Ferengi section of the Amazon community (otherwise known as "Auctions and ZShops") to give good feedback. What buyer doesn't smile at being told that "Good customers are as rare as latinum -- treasure them" (#57). Conversely, the Rules provide a humorous way to deal with all those net spammers who want my time for free -- because, after all, "Anything worth doing is worth doing for money" (#13). I could go on and on, but I'll end this review here, even though "Enough is... never enough" (#97.)
    198 people found this helpful
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  • DrMindcrime
    5.0 out of 5 stars Words to live by!
    Reviewed in the United States on January 5, 2025
    Verified Purchase
    I was a profit less schmuck- and then I read the rules. Now I spend my days counting my profits!! Thanks Quark!
    4 people found this helpful
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  • RDD
    4.0 out of 5 stars A Fun Gift Idea for Trekkers!
    Reviewed in the United States on July 7, 2018
    Verified Purchase
    In “Star Trek: Deep Space Nine— The Ferengi Rules of Acquisition,” series producer Ira Steven Behr writes as if he were transcribing the rules based on a conversation with Quark. This technique foreshadows that of Marc Okrand’s “Klingon for the Galactic Travler,” both of which imagine the reader as if they were a character in the fictional world of “Star Trek” and reading a guide book that could hypothetically exist in that future world.

    Writing in the voice of Quark, Behr states, “The book you hold in your hands represents the sum total of Ferengi business wisdom. All right, maybe not the sum total. I suppose if you want to be technical what you’re holding in your hands represents approximately one-quarter of the sum total of Ferengi business wisdom” (pg. v). The Rules, first introduced in the first season episode of “Deep Space Nine,” “The Nagus,” are 285 rules that govern every Ferengi business transaction and, by extension, their entire society. This book, appearing in 1995 between the third and fourth seasons of the show (and after the first season of “Star Trek: Voyager”), only contains 70 rules as the remainder had not yet appeared on the show. The subsequent series, including “Star Trek: Enterprise,” introduced new rules. In order to accommodate this possibility, Behr included pages for readers to write down newly-revealed rules (with the Ferengi admonition, “Don’t think this means you won’t have to buy a revised and expanded edition of this book someday” [pg. 83]).

    Slim as it is, this volume will entertain fans of the three 1990s-era “Star Trek” series. Though “Quark” jokes at the beginning to give it as a gift for “friends… and your family” (pg. vii), it actually would make a nice gift for fans.
    6 people found this helpful
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  • Beau-Keys
    5.0 out of 5 stars Hilarious
    Reviewed in the United States on January 21, 2025
    Verified Purchase
    Reminds me of a different time and place.
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  • Avalon of Babylon
    5.0 out of 5 stars My bookmark is a 1 dollar bill
    Reviewed in the United States on December 7, 2024
    Verified Purchase
    Whoever Quark underpaid to write this for him did a very good job

    Ferengi Rule of Acquisition #112: Never have sex with the boss's sister.
    Ferengi Rule of Acquisition #113: Always have sex with the boss.
    4 people found this helpful
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  • Jack Abramowitz
    3.0 out of 5 stars It's okay...
    Reviewed in the United States on April 22, 2021
    Verified Purchase
    It's basically just the rules that were stated on the TV show, so not all 285, and there's no commentary. Honestly, the introduction - which was written by "Quark" and is very engaging - is the best part of it!
    One person found this helpful
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  • Belad Elasor
    5.0 out of 5 stars Complete Ferengi Experiemce
    Reviewed in the United States on April 17, 2024
    Verified Purchase
    This particular item was absolutely fantastic with a prologue by Quark himself in the beginning of the prologue, he lets you know that you haven’t actually purchased all of the rules of acquisition only about a quarter of them and as the eighth rule of acquisition states small print leads to large risk. I’m sure somewhere in the description that its stated but I didn’t read it because I’m a human. This product is absolutely fantastic. It is a complete for Ferenengi experience at the end of the book it states that we may be required to buy more if we want more information and I think that’s fantastic. Absolute kudos to Steven Behr please publish or sell more Ferengi based items
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Top reviews from other countries

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  • Monsieur Dimanche
    1.0 out of 5 stars Mala calidad Pero un clásico
    Reviewed in Mexico on February 26, 2025
    Verified Purchase
    Es de muy, muy mala calidad. Es simplemente una frase por página de las que mencionaron en DS9. Repito, muy baja calidad y sacado de la nada. No le echaron ganas, fue solo un truco barato para hacer dinero. Es un clásico, debes tenerlo. Yo lo tengo y me siento orgulloso de tenerlo en mi librero. Si, aunque solo yo me entienda y los demás piensan que estoy loquito.

    Atte Seran Aki
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  • Cliente Amazon
    5.0 out of 5 stars Regole dell'acquisizione per il nuovo uomo d'affari
    Reviewed in Italy on May 22, 2016
    Verified Purchase
    Otiimo libro per i fan di Star Trek Deep Space Nine, una racccolta delle regole dell'acquisizione citate nella serie. Ma è anche una buona guida ottimi consigli per fare affari nella vita reale
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  • jeff zadworny
    5.0 out of 5 stars The Nagus would be proud (and want a cut)
    Reviewed in Canada on March 21, 2025
    Verified Purchase
    If you like profit, capital gains, and dividends then over charge your family and buy this with those gains! Every business man needs this in his back pocket 👍🏻😉
    Report
  • Majestic 12
    3.0 out of 5 stars Prix
    Reviewed in France on May 3, 2019
    Verified Purchase
    Le livre est pas traduit en français dommage
    Report
  • Chocolatenelly
    5.0 out of 5 stars Love it !
    Reviewed in the United Kingdom on November 9, 2024
    Verified Purchase
    Perfect for star trek fans
    Report