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The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future Hardcover – June 7, 2016

4.4 4.4 out of 5 stars 3,090 ratings

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“A quintessential work of technological futurism.” – James Surowiecki, strategy + business, “Best Business Books 2017 – Innovation”

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives


Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.
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Editorial Reviews

Review

“A quintessential work of technological futurism . . . what’s valuable about The Inevitable, from a business perspective, is less what it says about how to innovate, and more what it says about where to innovate.”  – James Surowiecki, strategy + business, “Best Business Books 2017 – Innovation”

"Anyone can claim to be a prophet, a fortune teller, or a futurist, and plenty of people do. What makes Kevin Kelly different is that he's 
right. In this book, you're swept along by his clear prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes he’s foreseeing really are inevitable. It’s like having a crystal ball, only without the risk of shattering."
David Pogue, Yahoo Tech

"This book offers profound insight into what happens (soon!) when intelligence flows as easily into objects as electricity."
Chris Anderson, author of The Long Tail

“How will the future be made? Kevin Kelly argues that the sequence of events ensuing from technical innovation has its own momentum . . . and that our best strategy is to understand and embrace it. Whether you find this prospect wonderful or terrifying, you will want to read this extremely thought-provoking book.”
Brian Eno, musician and composer

"Kevin Kelly has been predicting our technological future with uncanny prescience for years. Now he's given us a glimpse of how the next three decades will unfold with The Inevitable, a book jam-packed with insight, ideas, and optimism."
Ernest Cline, author of Ready Player One

 
"As exhilarating as the most outlandish science fiction novel, but based on very real trends. Kevin Kelly is the perfect tour guide for this life-changing future."
Mark Frauenfelder, Boing Boing

"Creating a fictional future is easy; Kevin Kelly makes a habit of doing the difficult by showing us where we're actually going.
The Inevitable is an eye-opening roadmap for what lies ahead. Science fiction is on its way to becoming science fact."  
Hugh Howey, author of Wool

“Automatic must-read.”                             
—Marc Andreessen, co-founder Andreessen Horowitz

About the Author

Kevin Kellyhelped launch Wired magazine and was its executive editor for its first seven years. He has written for The New York Times, The Economist, Science, Time, and The Wall Street Journal among many other publications. His previous books include Out of Control, New Rules for the New Economy, Cool Tools, and What Technology Wants. Currently Senior Maverick at Wired, Kelly lives in Pacifica, California.

Product details

  • ASIN ‏ : ‎ 0525428089
  • Publisher ‏ : ‎ Viking; First Edition (June 7, 2016)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 9780525428084
  • ISBN-13 ‏ : ‎ 978-0525428084
  • Item Weight ‏ : ‎ 1.15 pounds
  • Dimensions ‏ : ‎ 6.4 x 1.2 x 9.3 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 3,090 ratings

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Kevin Kelly
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Kevin Kelly is Senior Maverick at Wired magazine. He co-founded Wired in 1993, and served as its Executive Editor for its first seven years. He is also founding editor and co-publisher of the popular Cool Tools website, which has been reviewing tools daily since 2003. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers’ Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. His books include the best-selling New Rules for the New Economy, the classic book on decentralized emergent systems, Out of Control, a graphic novel about robots and angels, The Silver Cord, an oversize catalog of the best of Cool Tools, and his summary theory of technology in What Technology Wants (2010). His new book for Viking/Penguin is The Inevitable, which is a New York Times and Wall Street Journal bestseller.

Photo credit: Jamie Tanaka

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4.4 out of 5 stars
3,090 global ratings

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Customers say

Customers find the book well-written and thought-provoking. They appreciate the simple, compelling style and detailed portrayal of the future. Many consider it a worthwhile read and value for money. However, some feel the content lacks imagination and is repetitive.

AI-generated from the text of customer reviews

169 customers mention "Readability"159 positive10 negative

Customers find the book well-written and informative. They appreciate the thoughtful chapters and interesting ideas. The author distills complex thoughts into a succinct summary with helpful examples. Overall, it's a must-read for entrepreneurs and leadership-focused individuals.

"...twelve trends technological forces identified by Kelly in this very important book...." Read more

"...are summarized and the benefits detailed so the upshot is that it reads smoothly, each paragraph an arc that ends optimistically, an exercise in..." Read more

"...34;The Inevitable" is classic, articulate, empowering, premiering the analytical projection of life in transformation to the futuristic world of..." Read more

"...The chapters are well thought out, so you will find this sort of tracking by those who track (gov't et al) listed in the chapter titled..." Read more

162 customers mention "Insight"157 positive5 negative

Customers find the book insightful and thought-provoking. It provides a good intellectual journey on how technology has evolved and the likely trajectory in the future. The author looks back at where we've come and gives a glimpse of what lies in store for the future. Overall, readers describe it as an important and insightful work.

"...I admire Wired because I think it looks carefully at technology and thinks for itself, which I find admirable. So, what does the book say?..." Read more

"...can get an overwhelming variety of music and video, a constantly evolving encyclopaedia, weather forecasts, satellite images of any place on earth,..." Read more

"...It is not about doctrine, nor does it get into the cultural squabbles. "Cyber" shows up once. Tencent and Baidu also make an appearance...." Read more

"...34;The Inevitable" is classic, articulate, empowering, premiering the analytical projection of life in transformation to the futuristic world of..." Read more

13 customers mention "Style"13 positive0 negative

Customers find the style simple and engaging. They say the book paints a compelling picture of its vision for the future, providing a reasonable overview of technology and society. The detailed portrayal of the future is appreciated as a brilliant look ahead. Readers appreciate the clear view and judgement of this era.

"...The style is the clincher, it is deceptively simple like common sense, eschewing terminology for everyday words...." Read more

"...And I love his style, right to the point, without the small stuff...." Read more

"...Brilliant look ahead. This book hands you your goggles through the future fog. Get it! Read it!" Read more

"...I like it all - topic, language and style, structure, and, above all, a positive approach to futurism which is a quite rare rhing rarely." Read more

8 customers mention "Pacing"8 positive0 negative

Customers find the book compelling and illuminating. They describe the author as clear and believable, providing a realistic inside into what is going on. The book provides an extensive and interesting overview of the topic, with an overwhelming variety of music and video available.

"...your phone, tablet or computer, you can get an overwhelming variety of music and video, a constantly evolving encyclopaedia, weather forecasts,..." Read more

"This is my first book review on Amazon. Kevin Kelly's work is so compelling and illuminating that I had to express my admiration for it here...." Read more

"...a cofounder of Wired, and his insights are deep, provocative, and wide ranging...." Read more

"...By far the most far-reaching, detailed and interesting book on the subject I've read." Read more

8 customers mention "Value for money"8 positive0 negative

Customers find the book provides good value for money. They mention the first chapter is worth reading and buying it. The book offers ownership, more services, cost sharing, and ah-ha moments.

"...futuristic world orchestrated by AI, less ownership, more services, cost sharing...." Read more

"...alone presented in this book are astonding and stand alone as worth the cost...." Read more

"Ok good value" Read more

"...or hoping for, with no big surprises or ah-ha moments, but still worth the time." Read more

33 customers mention "Enjoyment"8 positive25 negative

Customers find the book has too many words but little content. They find it repetitive and unimaginative, with too many words for them to be insightful. Some of the chapters are repetitive, while overall it's a solid book. However, some feel the philosophy is long-winded and not exhaustively explored.

"...Kelly outlines twelve domains of the future. None is exhaustively explored, but all are tantalisingly prised open just far enough for the reader to..." Read more

"...to recognize that links on the internet are passive and do not represent knowledge; links in the mind do. They are activated automatically...." Read more

"...reads smoothly (his excellent writing style accomplishes this), is entertaining and educational. I highly recommend this book." Read more

"...It is just too rich, too full of what we need to know and imagine, that it almost defies summary. An adequate book report would be many pages long...." Read more

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Top reviews from the United States

  • Reviewed in the United States on September 19, 2018
    When I saw that Mr. Kelly was a founder of the magazine Wired, I knew that I wanted to read this book. I admire Wired because I think it looks carefully at technology and thinks for itself, which I find admirable. So, what does the book say?

    The author looks back over the 30 years that he's had his ringside seat, considers what he's seen and predicted over that 30 years and then he projects forward over the next 30 years to see where he thinks technology will take us. He clearly states that he considers the positive aspects of future change, not the negative aspects. The author predicts that certain technological trends or impulses are inevitable, not specific outcomes. So, don't expect to see predictions of a world free of war or cures for all cancers, that's not what he views as the what he terms "bias" of technological change. He identifies 12 of these biases and discusses how they have played out over the 30 years that he's been observing them and how he thinks they'll evolve over the next 30 years. For instance, he views telephony as inevitable, but the iPhone was not. The internet was inevitable, but the specific form of internet that we presently have was not.

    I'll touch on a few of the 12 and encourage you to read the book for the full observations. Flowing - the book describes the internet as the world's largest copying machine. Information in many forms is copied and distributed. usually for free. The industrial revolution brought analog copies of information such as music. These copies were exact and cheap. The internet brings digital music - exact and free. This affects value propositions and law, which causes change. He considers how this change and looks for responses to this change. Trust may become even more valuable.

    Screening - where once we may have been people who read books and did things "by the book," the author argues that we are now people of the screen (the computer screen). People of the Screen live "in a world of constant flux." Paperback at pg. 88. As he says, "truth is not delivered by authors and authorities, but is assembled in real time piece by piece by the audience themselves." Pg. 88. I'll let you decide how this may be playing out in society today.

    Questioning - Wikipedia was a great shock to the author. When Wikipedia began, Mr. Kelly could not believe that it would be anything other than an abject failure. As he says, "I knew from my own 20-year experience that you could not rely upon what you read from a random stranger.... I believed that an aggregation of random contributions would be a total mess" Pg. 269. The ability to many people to self-organize through the internet a reasonably coherent body of information was eye opening. "I am looking forward to having my mind changed a lot in the coming years." Pg. 274.

    The author describes "becoming, cognifying, flowing, screening, accessing, sharing, filtering, remixing,interacting, tracking, questioning, and beginning" as areas in which change is inevitable. In all of these I find the "tracking" most troubling. But, like the author, with the passage of time, I may find my mind changed a lot.

    I encourage you to read the book and see if it challenges your mind.
    36 people found this helpful
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  • Reviewed in the United States on April 10, 2017
    Kelly co-founded and was the executive editor at Wired magazine where he now holds the title of Senior Maverick. He is widely known and respected for his acute perspectives on technology and its relevance to history, biology and society.
    Because we are so immersed in the technologies that surround us, grasping the effects that they produce is not easy. We need someone like Kelly to highlight these effects to be able to understand their relevance.
    Pause and consider for a moment that most of the important technologies that will dominate our lives 30 years from now, have not been invented. (Pause.) Add to this the effect of the ongoing development of the technologies we use all the time.
    Not too long ago, all of us decided that we could not live another day without a smartphone. Only a decade ago this need would have dumbfounded us. Today, as I write this column, I am frustrated because the network is slow: but not too long ago we never had a network. Few imagined the miracle the web would become. “The accretion of tiny marvels can numb us to the arrival of the stupendous,” Kelly observes.
    Add to this, that new technologies require endless upgrades. Even if you don’t actively choose to upgrade and so change the app you have become so used to using, continual upgrades are so essential to technology systems that they are now automatic. In the background, the machines we use upgrade themselves, slowly changing their features over time. This change happens gradually, so we don’t notice the evolution.
    But the cycle of obsolescence is accelerating continuously, as we can see from the latest new cell phone, computer or app. Soon we won’t have time to master anything before it is displaced. “No matter how long you have been using a tool, endless upgrades make you into a newbie—the new user often seen as clueless,” say Kelly
    Every technology we use is in a state “becoming”: it is never complete. We will remain in the newbie state for the rest of our lives.
    From any window onto the internet, your phone, tablet or computer, you can get an overwhelming variety of music and video, a constantly evolving encyclopaedia, weather forecasts, satellite images of any place on earth, up-to-the-minute news from anywhere in the world, road maps with driving directions, real-time share quotes, and the list goes on.
    Not too long ago, no one would have been silly enough to suggest this vision of the near future. After all, there simply wasn’t and still isn’t enough money in all the investment firms in the entire world to fund such a development.
    What has transpired one study found, is that only 40 percent of the web is commercially manufactured. The rest is a function of duty or passion. All the content offered by Facebook, YouTube, Instagram, and Twitter was not created by their staff, but by their audience.
    “If we have learned anything in the past three decades,” Kelly reminds us, “it is that the impossible is more plausible than it appears.”
    It is hard to imagine anything that could change our lives as much as cheap, powerful, ubiquitous artificial intelligence (AI). This is a computer programmed not only to host and catalogue information, but more importantly to constantly learn from the information and arrive at new conclusions.
    In 2015, researchers at DeepMind published a report describing how they taught an AI to learn to play 1980s-era arcade video games, like Video Pinball. They didn’t teach the computer how to play the games, but how to learn to play the games. This is the profound difference AI offers.
    After half an hour, the computer missed only once every four times. By the 300th game it played, an hour later, it never missed. AIs like this one become smarter all the time, unlike human players.
    This is not a trend we might see in the future, it is here already. Consider IBM’s Watson, a computer built on AI that can continuously absorb bodies of information far too large for any human to absorb, let alone gather. This collection of ongoing knowledge is being put to medical use as a medical diagnostic tool. “Most of the previous attempts to make a diagnostic AI have been pathetic failures, but Watson really works,” says Kelly. Soon Watson will be the world’s best diagnostician.
    And the race for AI has only just begun in earnest. AI has attracted more than $18 billion in investments since 2009. Yahoo!, Intel, Dropbox, LinkedIn, Pinterest, and Twitter have all purchased AI companies since 2014. In 2014 alone more than $2 billion was invested in 322 companies with AI-like technology.
    The business opportunities flowing from AI will take this form: find something that can be made better by adding AI to it.
    In the legal field, it could be used to uncover evidence from mountains of documents to discern inconsistencies between cases, and then have it suggest legal arguments. In the field of investment this is already happening. Companies such as Betterment or Wealthfront optimize tax strategies and balance holdings between portfolios. These are the sorts of things a professional money manager might do once a year, but the AI will do it every day, or every hour.
    AI can be added to laundry so that clothes “tell” the washing machines how they want to be washed and the wash cycle would adjust itself to the contents of each load.
    Rather than using AI to improve its search capacity, Google is using search to make its AI better. Each of the 3 billion queries that Google conducts each day is “teaching” the AI process. Consider what another 10 years of improvements to its AI algorithms, plus a thousand times more data and a hundred times more computing resources, will do to Google’s unrivalled AI. “My prediction: By 2026, Google’s main product will not be search but AI,” Kelly suggests.
    There are twelve trends technological forces identified by Kelly in this very important book. Anyone who wishes to have a profound insight into the trends that will significantly impact our future, would do well to read ‘The Inevitable’ carefully.
    Readability Light ---+ Serious
    Insights High +---- Low
    Practical High ---+- Low

    *Ian Mann of Gateways consults internationally on leadership and strategy and is the author of the soon to be released ‘Executive Update’.
    14 people found this helpful
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Top reviews from other countries

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  • Odar07
    5.0 out of 5 stars Great book !
    Reviewed in France on January 25, 2023
    Very clear and easy to read book even though it treats of complex topics. I recommend it. It was written in 2016 and 7 years afterwards We can already see some forecasts come true (ie. AI ).
  • bittencourt, annette
    5.0 out of 5 stars O futuro é emocionante!
    Reviewed in Brazil on August 20, 2016
    Um livro cheio de ideias que realmente fazem pensar.
    Surprendente, emocionante, profundamente provocador.
    Kevin Kelly sabe conectar as ideias que transformaram o futuro!
    Report
  • Nigel Bowen
    5.0 out of 5 stars The book of all knowledge
    Reviewed in Australia on September 21, 2021
    If you want to understand a world that’s being relentlessly digitised, you need to read this ASAP. The best tech book I’ve ever read (and I’ve read a few).
  • Prabhakar Mishra
    5.0 out of 5 stars A must read
    Reviewed in India on October 16, 2019
    Really a very good and insightful book, I highly recommend it to those who are looking into the future, the book is not destinies but the trajectories this book of a no predictions of where we end up but else simply that in the near future we are headed inevitably in certain directions
  • Bruno B.
    5.0 out of 5 stars Enlightening
    Reviewed in Italy on August 3, 2017
    This book is amazing! It is so full of information that it is necessary to read it more than once to get them all. It is inspiring and absolutely helpful to figure out what we will be expecting in the near future. It is a guide for orienteering in the current world too.