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Pattern Recognition (Blue Ant) Paperback – February 3, 2004
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The accolades and acclaim are endless for William Gibson's coast-to-coast bestseller. Set in the post-9/11 present, Pattern Recognition is the story of one woman's never-ending search for the now...
Cayce Pollard is a new kind of prophet—a world-renowned “coolhunter” who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she’s offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded to the internet—footage that is generating massive underground buzz worldwide.
Still haunted by the memory of her missing father—a Cold War security guru who disappeared in downtown Manhattan on the morning of September 11, 2001—Cayce is soon traveling through parallel universes of marketing, globalization, and terror, heading always for the still point where the three converge. From London to Tokyo to Moscow, she follows the implications of a secret as disturbing—and compelling—as the twenty-first century promises to be...
- Print length384 pages
- LanguageEnglish
- PublisherBerkley
- Publication dateFebruary 3, 2004
- Dimensions6.05 x 1.05 x 9 inches
- ISBN-109780425192931
- ISBN-13978-0425192931
Book recommendations, author interviews, editors' picks, and more. Read it now.
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Editorial Reviews
Review
“A masterful performance.”—Chicago Tribune
“Gibson nails the texture of internet culture: how it feels to be close to someone you know only as a voice in a chat room, or to fret about someone spying on your browser’s list of sites visited.”—The New York Times
“Completely contemporary...his best book.”—San Francisco Chronicle Book Review
“[An] eerie vision of our time.”—The New Yorker
“Pattern Recognition races along like an expert thriller, but it rides on a strong current of melancholy, of elegy for the broken and the vanished...Gibson knows he’s building on ground zero.”—GQ
“So good it defies all the usual superlatives.”—The Seattle Times
“It turns out that William Gibson knows as much about the present as he does about the future...a masterful performance from a major novelist who seems to be just now hitting his peak. Welcome to the present, Mr. Gibson.”—Chicago Tribune
“Gibson’s first novel to take place in the present takes you on a reckless journey of espionage and lies and doesn’t promise a safe return...wonderfully chilling...a dangerously hip book.”—USA Today
“[Gibson], who invented the future with Neuromancer, shows he’s just as skilled at seeing the present.”—Entertainment Weekly
“A serious thriller set in the dystopian present...glossy [and] well-paced.”—Time
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Product details
- ASIN : 0425192938
- Publisher : Berkley; Reprint edition (February 3, 2004)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 9780425192931
- ISBN-13 : 978-0425192931
- Item Weight : 13.6 ounces
- Dimensions : 6.05 x 1.05 x 9 inches
- Best Sellers Rank: #101,987 in Books (See Top 100 in Books)
- #530 in Technothrillers (Books)
- #818 in Hard Science Fiction (Books)
- #9,855 in Suspense Thrillers
- Customer Reviews:
About the author

William Gibson is the award-winning author of Neuromancer, Mona Lisa Overdrive, The Difference Engine, with Bruce Sterling, Virtual Light, Idoru, All Tomorrow's Parties and Pattern Recognition. William Gibson lives in Vancouver, Canada. His latest novel, published by Penguin, is Spook Country (2007).
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this book captivating with excellent writing that's flowy and descriptive, featuring a strong female protagonist and fascinating ideas about fashion. Moreover, the pacing is perfect, and customers describe it as an engaging and thought-provoking read. However, the plot receives mixed reactions, with some finding it interesting while others say it lacks coherence.
AI-generated from the text of customer reviews
Customers find the book captivating and an awesome read, with one customer noting it's perfect for savoring and reading slowly.
"...Thus, this remarkable novel points to a chance for hope in our troubled brave new world. Jake Mohlman" Read more
"...sharp wit, and careful layering of observation make it a book to savor and read slowly." Read more
"good copy." Read more
"...device crafted by a company whose name begins with A. The book was so compelling, so cunningly crafted that as I look back through the ephemeral..." Read more
Customers praise the writing quality of the book, noting its flowy descriptive language and deep poetic layer, with one customer highlighting the economy of words that comes from internal monologue.
"...Fortunately, however, Gibson is a decent writer, so this flaw is offset by his interesting world and characters, enough to merit a low four-star..." Read more
"...The image provokes deeper feelings, the cover message conceals a subliminal meaning...." Read more
"...Whether for a clever turn of phrase, a wry jest, or a wonderfully precise observation about modern life that cuts directly to the core...." Read more
"...The writing and the 'feel' is present-tense, up-to-the-minute and quite complicatedly thrilling...." Read more
Customers find the book thought-provoking, particularly appreciating its fascinating ideas about fashion and consumer culture.
"...Cayce's escape from these twin phantoms is an oddly alluring film that is being released piece by piece on the internet..." Read more
"...Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read..." Read more
"...The book has several themes, all connected to the net...." Read more
"...The new direction seems to be more about quirky characters, nuanced fashion and social details...." Read more
Customers appreciate the character development in the book, finding them captivating, with one customer highlighting the strong female protagonist and another noting the geeky anti-heroes and heroines.
"...Gibson is a decent writer, so this flaw is offset by his interesting world and characters, enough to merit a low four-star review...." Read more
"...The new direction seems to be more about quirky characters, nuanced fashion and social details...." Read more
"...Yet with all this incisive, sharp portrayal of how things truly are, William Gibson is ultimately a believer in the positive, in the affirmation of..." Read more
"...Character development is at his greatest point, and the story line is both subtle and engaging...." Read more
Customers find the book intelligent, with one review highlighting its psychological insights and another noting how it extends current trends in society.
"...Although it is fine airport entertainment, the intricate detail, sharp wit, and careful layering of observation make it a book to savor and read..." Read more
"...it's just such a powerful effect introduced by so little actual screen time...." Read more
"...seems to be more about quirky characters, nuanced fashion and social details...." Read more
"...I found the current work a bit too grounded and lacking forsight or perhaps some new vision of the path or implications of todays societital or..." Read more
Customers appreciate the pacing of the book, with several noting it's perfect, and one describing it as a steady thriller that keeps readers engaged.
"...What a sense of place he conveys! And so briefly, sparingly, yet with impact...." Read more
"...book is like working in a dark-room, the images, themes, and plots resolving slowly. The character development is given primacy over the plot...." Read more
"...The writing and the 'feel' is present-tense, up-to-the-minute and quite complicatedly thrilling...." Read more
"...small glimpse into world of political/cyber espionage, into a steady paced thriller...." Read more
Customers find the book engaging and fun to read.
"...A captivating, subtle, engaging, humorous, wry, and ultimately affirming work. This isn't science fiction, this is literature." Read more
"...Although it ends with some loose ends, I still found it a pleasant run." Read more
"...world with plausibly real (if undeniably eccentric) people, settle in for a fun ride." Read more
"...is at his greatest point, and the story line is both subtle and engaging...." Read more
Customers have mixed opinions about the plot of the book, with some finding it interesting and coherent, while others report it has no plot at all and ends unsatisfactorily.
"...So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book..." Read more
"...He still presents new ideas for where society may going with tech, and the implications of what it means to be rich in the near future -- which is..." Read more
"...Which is why it was tiresome. Long slog through film fandom silliness with a fashion averse main character who insists on constantly..." Read more
"...A captivating, subtle, engaging, humorous, wry, and ultimately affirming work. This isn't science fiction, this is literature." Read more
Top reviews from the United States
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- Reviewed in the United States on May 12, 2003I feel I should start of by stating that this is my first William Gibson novel, so if you're looking for an evaluation of "Pattern Recognition" within the context of his other books, there's no point in reading further. That said, I found "Pattern Recognition" to be a remarkable, moving novel that was a joy to read. Specifically, it is a fascinating look at the paranoia and hope of the post 9/11 world. Gibson deftly considers the difference between crass consumer culture and genuine art, and then swirls them together via our information saturated culture.
As his protagonist, Gibson creates Cayce Pollard, something of a marketing prodigy whose claim to fame is that she can unerringly determine whether or not a brand logo will be successful on first sight. It is therefore intensely ironic that she has a phobia of all commercial branding that manifests itself through something that is akin to a cross between a panic attack and a migraine. Her revulsion to consumer culture is so intense, she goes so far as to remove labels from everything she owns, and dresses in the most stripped down manner possible.
Wrapped inside this duality is the additional one that Cayce, despite her odd phobias, who seems to be an inherently trusting and positive person, is grappling with the death, or more accurately the disappearance of her father in the events surrounding 9/11. Thus her vision of the future is touched by the background, but pervasive, fear that seems to have become part and parcel to our new century.
Cayce's escape from these twin phantoms is an oddly alluring film that is being released piece by piece on the internet (those familiar with Mark Danielewski's "House of Leaves" may see an echo here). The "footage", as it is known, enjoys a grass roots fascination globally that borders on cultish, except that the reaction is overwhelmingly positive, and disconnected from pop culture. The footage is apparently being released out of sequence, and seems to take place out of time and in some undefined location. As chatroom battles rage over whether it is a work in progress or a completed film, there seems to be no argument that the footage is a thing of shocking, pure beauty, totally untainted by popular culture.
However, it is when Cayce is asked by her enigmatic and enormously influential colleague to track the footage to the source that things get weird. It would be impossible to recount the plot here without spoiling it, but the dualities mentioned above, art and pop-culture, past and future, act, react and interact in fascinating ways. Gibson argues eloquently that the future is informed by the past, but not determined by it. Moreover, he seems to be arguing that there is no such thing as consumer-culture or art, but rather that they are all part of one increasingly global CULTURE. This blurring of the lines is neither good nor bad, but instead a consequence of the Information Age. As such, the definitions and boundaries of art are shifting.
I could go on, but I suspect that this is the type of novel that allows (and encourages) a multitude of conclusions. So I will finish by saying that on top of the fascinating, puzzling plot, and the interesting thematic elements, this is also a very cathartic book to read. While 9/11 plays a relatively small role in terms of lines of text, the horror of that day saturates Cayce, and the themes of the book. At it's conclusion, however, "Pattern Recognition" points the way to a release of those emotions, or more accurately of a way to place them within a personal historical context. Thus, this remarkable novel points to a chance for hope in our troubled brave new world.
Jake Mohlman
- Reviewed in the United States on February 24, 2008Few genres have writers who is more or less synonymous with them. When you think of mysteries, a number of writers come to mind. With horror, Stephen King stands out, but other names are also dominant: Koontz, Straub, Barker, et cetera. With the science fiction sub-genre of cyberpunk, while there may be other authors, it is William Gibson who pretty much is the king of that field. Nonetheless, I don't know if I'd call his novel Pattern Recognition cyberpunk: in fact, it's barely science fiction.
Pattern Recognition takes place in the very near future and follows Cayce Pollard, a thirtyish woman with the ability to recognize what is cool long before most other people. This puts in demand with sneaker companies and other enterprises that want to be on the cutting edge. On the other hand, her talent comes at an unusual price: she has a strong phobia towards certain advertising logos and a general loathing of any trademarks.
Initially in England to assess a company's new logo, Cayce is soon recruited to go on a strange mission. It seems that every now and then a little bit of film is released on the Internet, attracting interest by those trying to understand the mysterious footage; is it part of a larger movie or should it be viewed in some other context? No one knows where the film is coming from, but plutocrat Bigend Hubertus wants Cayce to find out. Her effort to do so will have her globe-hopping and avoiding enemies who want her to either fail or not get the information in time.
Unfortunately, there is a big flaw in Pattern Recognition, namely who cares? I never really felt the urgency of Cayce's mission: finding out the maker of the film is not going to be earth-shattering. It's akin to knowing who shot Monty Burns well before the revelation episode: it's kind of cool, but it doesn't really change much.
Fortunately, however, Gibson is a decent writer, so this flaw is offset by his interesting world and characters, enough to merit a low four-star review. Is it cyberpunk (or even science fiction)? Only in the vaguest of ways. Is it a decent (if flawed) addition to Gibson's canon? Yes.
Top reviews from other countries
- DevikaReviewed in India on June 19, 2017
5.0 out of 5 stars Like Neuromancer, Pattern Recognition creates a culture
Like Neuromancer, Pattern Recognition creates a culture. It's a reflection of a world like ours with an alternate set of systems driving advertising and human relationships. This one is Not Science Fiction but is just as mind boggling as any science fiction novel. The fact that the book doesn't rely on technology but strategies to reach the desired end is even more scary and thrilling!
the characters are so much like you and me engaged in social media, that you can't help but relate to the plot and the nexus formed to achieve the required goal.
- Fábio LuizReviewed in Brazil on July 14, 2020
5.0 out of 5 stars Great read.
It took me a few chapters to get into the story, but when it happened I couldn’t stop reading. Blue Ant Book 2, here I come.
-
peter piperReviewed in Japan on January 25, 2024
5.0 out of 5 stars 満足
予想以上に状態が良く嬉しかったです。
- Amazon CustomerReviewed in the United Kingdom on August 20, 2021
5.0 out of 5 stars Great read.
I really enjoyed this book for its fast-paced narrative and prescient cultural references. In this clever, oblique dissection of branding and the advertising industry, Gibson foresees the power of current Internet Influencers and takes us on a cyber-punk romp through London, Tokyo and Japan. There are a raft of comic book characters who bring the story to life. I didn't like the ending, which tied up the ends too neatly for my taste, but that is a detail.
If you are thinking about buying the Audible version, you might be interested in the adaptation on BBC Sounds, read by Lorelei King. Her lively delivery and accent feel authentic to the book, whereas the Audible version is, unaccountably, read in British English.
- jmbfrReviewed in France on January 18, 2014
3.0 out of 5 stars Mixed feelings
I was expecting a point where reality drifts to fiction. Nothing like this, what Gibson shows us is an extended globalization where small stories interlace with social networks.
No cyber, but finely chiseled characters and great story-telling make it a pleasant novel.