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The Shallows: What the Internet Is Doing to Our Brains First Edition

4.4 out of 5 stars 3,526 ratings

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Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”―Michael Agger, Slate

Finalist for the 2011 PEN Center USA Literary Award

“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?

Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”―from the alphabet to maps, to the printing press, the clock, and the computer―Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.

Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic―a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption―and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.

Part intellectual history, part popular science, and part cultural criticism,
The Shallows sparkles with memorable vignettes―Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive―even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

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Editorial Reviews

From Bookmarks Magazine

One of the major issues dividing the critics was whether Carr's claim that the Internet has shortchanged our brain power is, essentially, correct. Many bought into his argument about the neurological effects of the Internet, but the more expert among them (Jonah Lehrer, for one) cited scientific evidence that such technologies actually benefit the mind. Still, as Lehrer, in the New York Times Book Review,points out, Carr is no Luddite, and he fully recognizes the usefulness of the Internet. Other criticism was more trivial, such as the value of Carr's historical and cultural digressions--from Plato to HAL. In the end, Carr offers a thought-provoking investigation into our relationship with technology--even if he offers no easy answers.

From Booklist

Carr—author of The Big Switch (2007) and the much-discussed Atlantic Monthly story “Is Google Making Us Stupid?”—is an astute critic of the information technology revolution. Here he looks to neurological science to gauge the organic impact of computers, citing fascinating experiments that contrast the neural pathways built by reading books versus those forged by surfing the hypnotic Internet, where portals lead us on from one text, image, or video to another while we’re being bombarded by messages, alerts, and feeds. This glimmering realm of interruption and distraction impedes the sort of comprehension and retention “deep reading” engenders, Carr explains. And not only are we reconfiguring our brains, we are also forging a “new intellectual ethic,” an arresting observation Carr expands on while discussing Google’s gargantuan book digitization project. What are the consequences of new habits of mind that abandon sustained immersion and concentration for darting about, snagging bits of information? What is gained and what is lost? Carr’s fresh, lucid, and engaging assessment of our infatuation with the Web is provocative and revelatory. --Donna Seaman

Product details

  • Publisher ‏ : ‎ W. W. Norton & Company; First Edition (June 7, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0393072223
  • ISBN-13 ‏ : ‎ 978-0393072228
  • Item Weight ‏ : ‎ 1.22 pounds
  • Dimensions ‏ : ‎ 6.5 x 1.1 x 9.6 inches
  • Customer Reviews:
    4.4 out of 5 stars 3,526 ratings

About the author

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Nicholas Carr
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Nicholas Carr is a New York Times-bestselling author whose work examines how technology influences people's lives, minds, and relationships. His books, including the Pulitzer Prize finalist "The Shallows: What the Internet Is Doing to Our Brains," have been translated into more than 25 languages. His new book, "Superbloom: How Technologies of Connection Tear Us Apart," will be published in January 2025 and is now available for preorders.

A New York Times bestseller when it was first published in 2010 and now hailed as “a modern classic,” "The Shallows" remains a touchstone for debates on technology’s effects on our thoughts and perceptions. A new, expanded edition of "The Shallows" was published in 2020. Carr’s 2014 book "The Glass Cage: Automation and Us," which the New York Review of Books called a “chastening meditation on the human future,” explores the personal and social consequences of our ever growing dependency on computers, robots, and apps. His 2017 book, "Utopia Is Creepy," collects his best essays, blog posts, and other writings from the past dozen years. The collection is “by turns wry and revelatory,” wrote Discover.

Carr is also the author of two other influential books, "The Big Switch: Rewiring the World, from Edison to Google" (2008), which the Financial Times called “the best read so far about the significance of the shift to cloud computing,” and the widely discussed and debated "Does IT Matter?" (2004).

Carr has written for many newspapers, magazines, and journals, including the Atlantic, the Wall Street Journal, the New York Times, the Washington Post, Wired, Nature, and MIT Technology Review. His essays, including “Is Google Making Us Stupid?” and “The Great Forgetting,” have been collected in several anthologies, including The Best American Science and Nature Writing, The Best Spiritual Writing, and The Best Technology Writing. He has been a visiting professor of sociology at Williams College in Massachusetts and executive editor of the Harvard Business Review. In 2015, he received the Neil Postman Award for Career Achievement in Public Intellectual Activity from the Media Ecology Association. Since 2005, he has written the popular blog Rough Type. He holds a B.A. from Dartmouth College and an M.A., in English and American Literature and Language, from Harvard University.

More information about Carr's work can be found at his website, nicholascarr dot com. [Author photo by Scott Keneally.]

Customer reviews

4.4 out of 5 stars
3,526 global ratings

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Customers say

Customers find the book well-written and thought-provoking, with one noting how it helps understand brain learning processes. Moreover, the style receives positive feedback for its insightful look, and customers appreciate its depth. However, the pacing is criticized for being monotonous and somewhat repetitive, while the premise and scariness level receive mixed reactions. Additionally, customers disagree on whether the book is hard to put down.

AI-generated from the text of customer reviews

323 customers mention "Readability"271 positive52 negative

Customers find the book well written and worth reading, noting that it makes readers think deeply about the topic.

"...Nicholas Carr has done a masterful job of indicating what this ultimate effect of the Internet has been and is likely to continue to be regarding..." Read more

"...the book is a great resource/compendium of scientific and philosophical discussions about the development of our mental tools from books to..." Read more

"Nicholas Carr has written a fascinating book on the effect of the internet on lives and, in particular, our way of thinking...." Read more

"...Carr does also offer some amusing asides and surprising facts along with the historical narrative, but the essence of "how our brains are..." Read more

304 customers mention "Thought provoking"279 positive25 negative

Customers find the book thought-provoking, describing it as heavily researched and insightful, with one customer noting how it helps understand brain learning processes.

"...the results of medical studies on both animals and people, is very well explained and gives a scientific basis for how our brains remember..." Read more

"...Second, the book is a great resource/compendium of scientific and philosophical discussions about the development of our mental tools from books to..." Read more

"...The human brain is an incredibly plastic organ. It can change to adapt to even small shifts in our circumstances and behavior...." Read more

"...The author’s thesis is that modern technology, especially the internet, is rerouting our brains (p. 77), changing the way we think (p. 18) and the..." Read more

16 customers mention "Style"16 positive0 negative

Customers appreciate the style of the book, finding it insightful and well-illustrated, with one customer noting its elegant intertwining of science.

"...The Internet IS a tool. Arguably the most seductive, transformative, and sophisticated tool our species has yet encountered...." Read more

"...off of blogs/tweets/opinions - you won't find this heady, elegant intertwining of science, history, and current events in any gadget blog anytime..." Read more

"...THAT didn't last long! Nick Carr's excellent style grabbed me as he first outlined the problem, then began to unravel centuries of history in the..." Read more

"...Nicholas Carr's new book is an intriguing look at the Internet's effect on our thought processes - and how it might actually alter the way our..." Read more

13 customers mention "Depth"10 positive3 negative

Customers appreciate the depth of the book, with one noting its evenhanded treatment of the topic.

"...The characterizations of shallow behavior are accurate and things that the reader will recognize...." Read more

"...I found The Shallows most insightful. Only two criticisms would I register...." Read more

"The topic is timely, the research extensive, and the treatment of this topic is evenhanded and extends to an examination of what all technologies do..." Read more

"...how we read and what we read on are intriguing, but it seemed too dense for this topic and excessive...." Read more

15 customers mention "Scariness level"6 positive9 negative

Customers have mixed reactions to the book's scariness level, with some finding it not particularly frightening, while others describe it as becoming scarier as they progress through the book.

"...It's easily apprehended by laymen, and a bit scary. I read it on my Kindle." Read more

"...What I enjoy about this book is that the author isn't trying to scare you or force you to assume everything about the age of the internet is bad,..." Read more

"...A bit frightening, because I am guilty of zooming here and there - deep reading is something I've had to retrain myself to do...." Read more

"This thorough book is readable and not a little frightening...." Read more

13 customers mention "Premise"6 positive7 negative

Customers have mixed reactions to the book's premise, with some appreciating its storytelling approach while others find it difficult to finish.

"...Then, when you expect a "grand finale," you'll come to the disappointing ending...." Read more

"...The book begins with a good premise. Technology itself has changed the very nature of how we think - mostly to the negative...." Read more

"...And therein lies my rationale for 4 stars instead of 5. The book just seems to end...." Read more

"...The Shallows is a heavily researched book which is part storytelling, part research & findings, and part philosophy...." Read more

9 customers mention "Difficulty to put down"6 positive3 negative

Customers have mixed opinions about the book's readability, with some finding it easy to follow while others describe it as challenging to complete.

"...Using the internet makes it quick and easy to find fast answers to pressing questions and everyday inquiries...." Read more

"...Definitely found value in the content itself but found it challenging to stick through it." Read more

"...And it goes without saying that this is a far less dense and complex work than McLuhan's...." Read more

"...file for comment or analysis, could be easier but even so the process is easier and more accurate than anything using paper and pen...." Read more

21 customers mention "Pacing"6 positive15 negative

Customers find the pacing of the book monotonous and somewhat repetitive.

"...It's a great book to describe the problem, but it offers no solution...." Read more

"...Unfortunately, the book became monotonous and drone after about one third of the book. Maybe it was due to my own lack of attention span...." Read more

"A good book, well written, researched and stated. Entertaining at times. But what is even more relevant is that this is an important book...." Read more

"...Only the later chapters showed the age of the book (2010) and were less compelling." Read more

How the Internet Changes the Way We Think
4 out of 5 stars
How the Internet Changes the Way We Think
Modern technology has improved our lives in so many ways. We can do more with less effort than before and thanks to the internet, we can communicate, share ideas, and find answers to questions with almost no effort. But this convenience does carry a price and the potential cognitive downsides of the world wide web are the subject of this book, The Shallows: What the Internet is Doing to Our Brains. Using the internet makes it quick and easy to find fast answers to pressing questions and everyday inquiries. How many of us use the internet to quickly find out the weather forecast? Or a sports score? Or the year a specific song was released? The internet is great for finding quick answers such as these and I doubt anyone would argue that the web is not the best and most efficient means to an end in these instances. But where the web can be troublesome is when we use it for everyday reading and deep understanding, and that is what the Shallows is all about. It examines the long-term effects of internet usage and shows how it has, in many ways, reduced our ability to retain knowledge and actually encourages forgetfulness. This book combines science with social trends and norms to draw its conclusions. I like the way the book uses evidence- based studies to back its claims. Neuroplasticity, for example, has been shown to impact our brains over time and there is no doubt that continuous internet usage has re- wired our minds, often in not the best or most desirable ways. The numerous distractions and the tendency of web pages to spoon feed us in small snippets with information and stories that already fit our own specific profile of likes and interests are among the many things detrimental to healthy mental development. The internet encourages these things and as you read this book, you will almost certainly recognize many of these negative aspects of the web in our own life and how you have fallen victim to them repeatedly. I certainly see the value of the internet and I realize that it is here to stay. But there are some areas where I try to avoid the internet or limit its use. One is with reading. I still read the old-fashioned way, with an actual book. I don’t use ebooks or e-reading devices of any kind. I like turning the paper pages and I like that I can take my book almost anyplace I go. I avoid reading too many online news and other stories, too, and I try to vary what I read because I know that what google presents is already tailor- made to fit my own browsing history and therefore isn’t good for my own intellectual development. By taking these steps, I am hopefully helping to counter some of the negative effects of the internet that this book outlines. Is the internet good or bad? I think the best answer is both, and the Shallows is an effective and useful read for better understanding the downsides of using this modern technology too frequently. The book doesn’t advocate for eliminating the internet or other related technologies from our day to day routine because it wouldn’t be practical and besides, there are many positives to the internet that have enriched our lives. But there is no doubt that the internet does have its drawbacks and the Shallows is a good book for uncovering the reasons why. The book is now a little outdated, but much of what it says still rings true and we all need to heed its words of wisdom.
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Top reviews from the United States

  • Reviewed in the United States on October 10, 2010
    "The Shallows"

    What the Internet is doing to our Brains

    by

    Nicholas Carr

    The subject of this book had a special appeal to me since I have been in the computer business since I became a Data Automation Officer in the US Air Force in 1963. My working career evolved to an emphasis on computer-graphics-based applications and spanned the next 36 years. Eleven years ago, I retired, but I continued with my computer-graphics interests.

    During the years when the WWW came into being, email became essentially the only written form of communication, and the "click-on-this-button-for-THE-answer" philosophy took over most on-line activity, I often wondered what the ultimate effect would be on users of such capabilities.

    Nicholas Carr has done a masterful job of indicating what this ultimate effect of the Internet has been and is likely to continue to be regarding human cognitive abilities.

    As I read through the book the first time, I was struck by how many of my own concerns and questions regarding the topics covered were addressed. In fact, after the first reading, I immediately began reading it through the second time as I wanted to remember its contents and practice the main theme of the book, which is this:

    Animal and human brains require a two-step process in order to learn anything:

    1) Short-term memory must be loaded with the material to be learned.

    2) This short-term content must be allowed to slowly transfer to long-term memory.

    3) Step 2 cannot take place if short-term memory is overloaded by distractions.

    4) The design of the Internet actually prevents Step 2 from ever taking place.

    Carr begins with an overview of some of the concepts necessary for the definition and understanding of the subsequent material. There is also an extensive section on the operating philosophy of Google. Initially, I thought that this might just be filler material to bump up the page count, since it is based on an article that he wrote for Atlantic entitled "Is Google Making Us Stupid?" Later, however, I could see that the rest of the book depends on knowing numerous concepts outlined in the Google chapter.

    Types of memory: short-term and long-term work in different ways. Long-term memory requires more time to become fixated. The process, thoroughly documented with the results of medical studies on both animals and people, is very well explained and gives a scientific basis for how our brains remember things.

    The work paralleled very closely some of my own observations and questions that I had developed over the years since the WWW has become such an influence on our lives. Questions such as what the effect of interactive-style, click on this or that link, and skim reading would have on my own grandkids are extensively covered in the text.

    Some of the main points that make this work so valuable are:

    * True concentration is nearly impossible on the Internet. It is designed to be used to jump all over the place. We quickly learn to skim-read, which actually results in not reading at all. This effect limits what our brains can retain because of the requirement that our brains perform a transfer from short to long-term capability, a process that takes time and is hampered by interruptions generated by the way the Internet functions.

    * More information can mean less knowledge.

    * Bare Bones solutions cause users to develop better focus. More dependence on explicit guidance from software programs results in an overall reduction in learning.

    * Reliance on computer-based knowledge-access schemes may result in initial speed up of certain tasks but there will be less retained knowledge that can be applied to future problems... i.e. knowing which button to poke to get the answer is NOT the same as knowing the answer!

    * A paradox exists regarding software that supposedly aids our WWW activity: in order to be competitive, software systems must "do more stuff." However, the long-term use of such systems is that the user becomes less capable.

    * Information-filtering tools such as search engines tend to serve as amplifiers of popularity. The "hit count" quickly becomes the measure of relevancy and has nothing to do with underlying accuracy or importance of the material.

    * More and more automation of the work of our minds is that we cede control over the flow of our thoughts and memories to a powerful electronic system, resulting in a slow erosion of our humanness and our humanity.

    * On-line-based activity allows no time for contemplative-based decisions. It alters the depth of our emotions as well as our thoughts.

    Simple, walk-in-the-park-type activity after extensive exposure to new material results in greater retention or actual learning of the material. We, as humans, must remove ourselves occasionally from taxing our working memories when processing streams of bottom-up distractions, such as those offered by on-line activity.

    I am convinced that the ideas contained in this work ought to be promulgated, to WWW users and especially to educators and parents, so that current users are alerted as to some of the long-term effects of too much dependence on instant "knowledge" and what it does for our humanness.

    "The Shallows" not only pulls together many diverse ideas and scientific results from the past, it offers ways in which we can hopefully influence the future development and use of our ever-more-connected environment.

    I highly recommend this book.

    Ross F. Housholder

    email: ladinenfrank@t-online.de
    23 people found this helpful
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  • Reviewed in the United States on June 19, 2010
    The central point in Nicholas Carr's new book, The Shallows is that our brains change based on the technology we use and the technology we use changes our brains. "Every intellectual technology embodies a intellectual ethic, a set of assumptions about how the human mind works or should work" That quote sums up the essence of the book.

    In the case of the internet, Carr says that the sheer volume of messages and the web's very design are changing our brains away from deep thought toward more rapid response and that in that change we are losing our ability to think deeply.

    Carr takes careful consideration of this idea, building a case for the internet's impact on our brain over the majority of the chapters in this book.

    I recommend it for people interested in understanding the impact of our tools on our brains. This is as much a `brain study' book as anything.

    You have to read what Carr writes, which is one reason for the recommendation. As his PR machine and popular press reactions to the book are not the same as what he says.

    In many ways, Carr is creating controversy to drive the kind of attention the web culture craves that drives book sales and other opportunities. He wants to be as much of a force in the `shallow' internet world as in the `deep' world that preceded it.

    His ideas are not that radical. He does not say that we should ban the internet, or that the FDA should regulate the internet as an addictive or harmful device. This is not a technology-bashing book that his media hype or the hype around his prior books would lead you to believe.

    The book is a detailed study of studies rather than original research. Carr is more of a journalist than a scientist, thinker or policy maker. That is ok as he raises good points and I found the book to have two major sources of value.

    First, the book raises an important issue that we are responsible for our actions and our brains, not the technology we use. By pointing out the potential impact of the Internet and its applications on how we think, act and work, Carr provides a powerful reminder associated with any technology we use to the extent that we now use the web.

    This first point is pretty much summed up in the first and the last chapter of the book. The argument is better made in an article and if you want to get to the essence of the argument, I would suggest reading the debate between Carr and Clay Shirkey in the Wall Street Journal "Does the Internet Make You Dumber?" published on June 6th 2010.
    Full disclosure, I am starting Shirkey's book after I finish this review.

    Unfortunately Carr raises these issues without offering recommendations on how to retain those skills while still having the internet work for you. If his next book is around `going deep' then the sincerity of this work will be compromised and the whole point would then be to sell books.

    Second, the book is a great resource/compendium of scientific and philosophical discussions about the development of our mental tools from books to computers, their impact on the brain and society. Carr spends a whole Chapter 8, discussing Google that provides an interesting insight into the company. Prior discussions about clocks, maps and other tools are equally interesting.

    Its funny but in a way this book is like an annotated and bound set of edited and researched search findings. It is an ironic aspect of the book that while Carr decries Google and how it chops up big ideas; he uses the same approach in print, which is apparently ok.

    Overall, recommended for people who are interested in the relationship between technology, thinking and society.

    If you do not want to get into the depth of the argument or all the studies supporting it, then read the WSJ article, Carr's Blog or other sources. They will provide the essence of the argument, so take the time to read it in a quite place so you can think through it.

    This book is a one sided as it views the web as a threat and it raises more alarms than provides alternatives. This is not a policy book, but I can see people using to try to make policy. Restricting technology has never seemed to work, particularly a technology that is as ubiquitous and impactful as the web.

    The Shallows reminds us that these things are tools and that we can easily and unknowingly use the tools in ways that reshape ourselves. That point alone is worthwhile to understand, regardless of how you feel about the web, your attention span or society.

    STRENGTHS

    The discussion of the brain science, while going into too much detail at times, was strength of the book. I would recommend this book as a Brain Book as much as a book about the internet and society.

    The characterizations of shallow behavior are accurate and things that the reader will recognize. The need to check email, validate yourself externally, etc are all symptoms of the points Carr is raising and the help the reader see the issue at a personal level.

    Carr tries hard to keep the argument at an intellectual level. He could and sometimes does drift into other points, but by in large this is an examination of the impact of technology on our brains and the way we think.

    He does recognize that the web is a tool that is here to stay and that we cannot all go off into a meadow in Massachusetts to unplug. He recognizes the point but provides little advice on what to do about it.

    CHALLENGES

    Carr raises the specter of the Internet and our brains without offering concrete advice and tools to manage it. He says that he had to unplug himself by moving to Colorado, limiting email and stopping his blog. It would have been more helpful if he could have provided advice on how to continue to keep deep cognitive skills while using the internet properly as not all of us can unplug.

    A note William Powers's Hamlet's Blackberry offers better advice on how to manage in this world in its last few chapters, but overall book is considerably weaker than this one.

    The book is `conservative' with hints of elitism in its views, basically asserting that past technologies were ok because they made intellectual life better, but this one is worse because its different. Seems that the author is ok with prior technologies shaped his way of thinking but he is a little closed to the idea that others in the future may think differently.

    The book's argument is carried by the weight of studies Carr reviews. He is not really advancing an argument on his own as much as raising the volume by integrating evidence provided by others. It is as if Carr knows that the subject itself would not provide enough content for an entire book. Fortunately these studies and his many digressions are themselves interesting, but they add weight to the book and they are not his central argument.

    The book talks about Google, the Kindle, etc. But it is surprisingly silent on the issue of online education. Sure it does talk about the fact that people thought the web would be a great educational tool, but he does not talk about online degree programs - the type of work that builds deep thinking and communications skills for professional lives. Schools like the University of Phoenix are growing like crazy and they seem like an obvious point for Carr to make but he misses it.

    The book is repetitive with others on the subject as they all rehash arguments by McLuhan, Seneca, Socrates, Emerson, etc. These are common citations that while powerful are reaching the point of being over used.
    42 people found this helpful
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  • Amazon Customer
    5.0 out of 5 stars A Deep Read
    Reviewed in the United Kingdom on August 15, 2017
    Given the title of this book, it would be a shame if it were a shallow read itself. Instead, it is challenging, perceptive and informative. I am enjoying it very much.
  • Cauã
    5.0 out of 5 stars Livro em inglês, conteúdo extremamente relevante para os tempos atuais.
    Reviewed in Brazil on January 12, 2021
    Esse livro precisa ser impresso em português o quanto antes! É extremamente essencial para os tempos atuais. Eu li a versão de 2011 em português e esse é exatamente o mesmo, mas com um capítulo a mais no final. Apesar de ter sido escrito em 2007-2009, o conteúdo é atual e alarmante. Nicholas nos mostra, com base em vários estudos, como a internet alterou nossa forma de pensar e agir (assim como outras ferramentas criadas no passado, como o relógio e mapa). Hoje em dia, nosso cérebro tem mais dificuldade em se aprofundar em algo, em se concentrar e em se manter focado por muito tempo. O cérebro acostumou-se com estímulos rápidos e superficiais, graças ao que a internet nos proporciona: acesso a milhões de informações em questão de segundos, de forma muito descomplicada. O último capítulo é mais atualizado e aborda bastante sobre os smartphones e suas implicações na nossa mente. É preocupante, estamos nos tornando mais superficiais e reféns desses aparelhos. Me sinto muito privilegiado em ter absorvido esse conteúdo. Mesmo não tendo inglês fluente, consegui entender grande parte dos textos. Sugiro a leitura a todos, principalmente àqueles que estão preocupados e que notaram que suas mentes estão inquietas e que não conseguem se concentrar por muito tempo.
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  • Shrivallabha Redij
    5.0 out of 5 stars It's a good book and I will definitely recommend it for someone ...
    Reviewed in India on May 13, 2016
    It's a good book and I will definitely recommend it for someone who is willing to contemplate the impact of modern day technology on our lives.
  • Casa12
    5.0 out of 5 stars Interesante
    Reviewed in Mexico on February 17, 2025
    Un libro que va al grano. Muy buena lectura y me llego en perfectas condiciones.
  • Miã
    5.0 out of 5 stars Un livre à lire!
    Reviewed in France on January 8, 2016
    Passionnante étude, très accessible et très instructive (sans tomber dans le simpliste, bien au contraire!) Je ne peux que conseiler à TOUT utilisateur des internets de lire ce livre! Comme le souligne l'auteur à de multiples reprises "Nous outils nous transforment", et l'usage très spécifique du Web engendre un usage très spécifique de notre cerveau. Le Web nous change, qu'on le veuille ou non ; autant s'informer du "comment" et avoir une conscience plus éclaircie su ce sujet.