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John Vivian
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Media of Mass Communication (11th Edition) 11th Edition

by John Vivian (Author)
4.3 out of 5 stars 163 ratings

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

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  1. ISBN-10
    0205029582
  2. ISBN-13
    978-0205029587
  3. Edition
    11th
  4. Publisher
    Pearson
  5. Publication date
    March 16, 2012
  6. Language
    English
  7. Dimensions
    8.4 x 0.8 x 10.8 inches
  8. Print length
    478 pages
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Product details

  • Publisher ‏ : ‎ Pearson; 11th edition (March 16, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 478 pages
  • ISBN-10 ‏ : ‎ 0205029582
  • ISBN-13 ‏ : ‎ 978-0205029587
  • Item Weight ‏ : ‎ 2.05 pounds
  • Dimensions ‏ : ‎ 8.4 x 0.8 x 10.8 inches
  • Customer Reviews:
    4.3 out of 5 stars 163 ratings

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John Vivian

John Vivian

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Customer reviews

4.3 out of 5 stars
163 global ratings

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Customers say

Customers find this textbook informative and easy to read, with clearly written content. The book is reasonably priced and serves as a good reference, with one customer noting the helpful quick definitions in the margins. However, customers disagree on the reading pace, with one describing it as a waste of time.

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19 customers mention "Book content"19 positive0 negative

Customers find this book to be a good reference and textbook, with one customer noting it's particularly enjoyable for communication studies majors.

"...A really good reference/text book, better than perhaps any others I have used." Read more

"Good condition and really good price for a college book." Read more

"...it seems so much longer lol but i love this book the content was pretty neat and current. Fun book for a Comm major." Read more

"It was a very good book. Price wasn't bad at all, and i actually used it a lot in my college class" Read more

10 customers mention "Information quality"10 positive0 negative

Customers find the book very informative, with one customer particularly appreciating the quick definitions in the margins.

"...Having quick definitions in the margins also made for easy understanding of the terms as used in the text, and was helpful when reviewing the..." Read more

"Great facts, but not really entertaining. It's about what you can expect from a textbook." Read more

"This book was very thorough, up to date and entertaining. I would recommend it for anyone wanting to get into the communications field." Read more

"This was an extremely simple book to read and find answers .. If your professor has this as required reading you will do really well" Read more

7 customers mention "Value for money"7 positive0 negative

Customers find the book reasonably priced.

"Good condition and really good price for a college book." Read more

"The book arrived exactly as it was described and the price was more than fair. Will definitely buy from them if they have any other books I might need" Read more

"It was a very good book. Price wasn't bad at all, and i actually used it a lot in my college class" Read more

"...book worked great, it was the one required for the class and it was cheaper than buying through my schools book store!" Read more

5 customers mention "Readability"5 positive0 negative

Customers find the book easy to read and clearly written, with one customer noting it provides clear explanations of terms.

"...Having quick definitions in the margins also made for easy understanding of the terms as used in the text, and was helpful when reviewing the..." Read more

"This was an extremely simple book to read and find answers .. If your professor has this as required reading you will do really well" Read more

"...I love the subject and the text is easy to get through." Read more

"Easy read. Very informative. Gave me a clear perspective on how media is viewed today." Read more

3 customers mention "Reading pace"0 positive3 negative

Customers find the book's reading pace slow, with one customer describing it as a waste of time.

"Great facts, but not really entertaining. It's about what you can expect from a textbook." Read more

"...Don't buy from these people!! it is a waste of time, stress, and money!!!!" Read more

"...Overall weird reading experience." Read more

Top reviews from the United States

  • Gary Collier
    5.0 out of 5 stars Excellent reference
    Reviewed in the United States on April 22, 2013
    Verified Purchase
    I needed this book for a journalism class at a local community college. The text is clearly written, with plenty of graphics. It's also up-to-date: as I read it, I felt like I was reading about events that happened yesterday, so it was very easy to relate to. Having quick definitions in the margins also made for easy understanding of the terms as used in the text, and was helpful when reviewing the chapter prior to a quiz. A really good reference/text book, better than perhaps any others I have used.
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  • Bolanle Ositelu
    5.0 out of 5 stars Good condition. Better price
    Reviewed in the United States on September 21, 2018
    Verified Purchase
    Good condition and really good price for a college book.
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  • copyrightamanda
    3.0 out of 5 stars TYPICAL TEXTBOOK
    Reviewed in the United States on January 3, 2016
    Verified Purchase
    Great facts, but not really entertaining. It's about what you can expect from a textbook.
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  • Westley Casey
    4.0 out of 5 stars good book
    Reviewed in the United States on October 7, 2013
    Verified Purchase
    This book was very thorough, up to date and entertaining. I would recommend it for anyone wanting to get into the communications field.
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  • Daniela Cabrona
    5.0 out of 5 stars Cool book
    Reviewed in the United States on December 26, 2013
    Verified Purchase
    The chapters are so long and as an ebook unfortunately it seems so much longer lol but i love this book the content was pretty neat and current. Fun book for a Comm major.
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  • Eddie
    5.0 out of 5 stars Just as described
    Reviewed in the United States on March 13, 2019
    Verified Purchase
    The book arrived exactly as it was described and the price was more than fair. Will definitely buy from them if they have any other books I might need
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  • Melissa A. Clevenger
    5.0 out of 5 stars As described
    Reviewed in the United States on September 9, 2021
    Verified Purchase
    I ordered this for a college class. It was as described and received timely.
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  • Saquoia
    5.0 out of 5 stars Saved me over $100 so I am happy.
    Reviewed in the United States on November 13, 2017
    Verified Purchase
    It is a little torn up but what else do you expect from such an inexpensive book! Saved me over $100 so I am happy.
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