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"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Cra

Brand: Wiley
ISBN 0471147494
EAN: 9780471147497
Category: Paperback (Biographies & Memoirs)
List Price: $46.00
Price: $25.99  (Customer Reviews)
You Save: $20.01 (44%)
Dimension: 9.57 x 6.30 x 0.94 inches
Shipping Wt: 1.19 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter

"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report

"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!

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