|
|
Product Description
Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
Customers Who Bought This Item Also Bought
- Business Driven Technology
- Unique: Telling Your Story in the Age of Brands and Social Media
- Honest Work: A Business Ethics Reader
- Financial Management: Theory & Practice
- Leadership: Enhancing the Lessons of Experience
- Management Accounting: Information for Decision-Making and Strategy Execution (6th Edition)
- Business Communication: Building Critical Skills
- Corporate Finance, The Core (3rd Edition) (Pearson Series in Finance)
- Survey of Accounting
- Managing Customer Experience and Relationships: A Strategic Framework
*If this is not the "Marketing Management" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 5, 2024 15:47 +08.
