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Richard A. Krueger
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Focus Groups: A Practical Guide for Applied Research 5th Edition, Kindle Edition

by Richard A. Krueger (Author), Mary Anne Casey (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 94 ratings
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This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.

Previous page
  1. ISBN-13
    978-1483365244
  2. Edition
    5th
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    SAGE Publications, Inc
  5. Publication date
    July 22, 2014
  6. Language
    English
  7. File size
    3283 KB
  8. See all details
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Editorial Reviews

Review

"An excellent ′focused′ book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater

"Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."

-- Theresa Carilli, Purdue University Calumet

About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.

Product details

  • ASIN ‏ : ‎ B07CJT5CRJ
  • Publisher ‏ : ‎ SAGE Publications, Inc; 5th edition (July 22, 2014)
  • Publication date ‏ : ‎ July 22, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3283 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 277 pages
  • Page numbers source ISBN ‏ : ‎ 1483365247
  • Customer Reviews:
    4.5 4.5 out of 5 stars 94 ratings

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  1. Richard A. Krueger

    Richard A. Krueger

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  2. Mary Anne Casey

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
94 global ratings

Top reviews from the United States

Rosalie Miller
5.0 out of 5 stars Great reference
Reviewed in the United States on February 25, 2020
Verified Purchase
I took an onsite class from the authors and read this text prior to attending their course in Focus Groups. I highly recommend having this on hand if you plan to focus groups or interviews on a regular basis, professionally or academically. I used this for my Master's project but intend to be utilizing this for future community advocacy work in the near future. It's a very simple read and very practical.
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T. McCool
4.0 out of 5 stars A truly practical guide from design to report
Reviewed in the United States on August 26, 2016
Verified Purchase
This is truly a practical guide that will walk you through the entire process of designing your focus group project, sampling, question design and routing, data analysis and report writing. Krueger writes in a clear, non-academic style that still leans on current research and theory with proper citations. You could use this guide to complete your first focus group successfully. The book has a plastic spiral binding which I guess must give it that "practical" feel. Lots of tips and tricks abound through the book.
2 people found this helpful
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Mendel Mordecai
5.0 out of 5 stars One Stop Guide
Reviewed in the United States on April 9, 2021
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This exceeds my expectations. It is a complete guide from conceptualizing of what a focus group is (with a brief history), to a step-by-step guide of how to do one. With actual examples from the authors experience.
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MED
5.0 out of 5 stars A textbook that is enjoyable to read!
Reviewed in the United States on December 7, 2014
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My dissertation chair suggested that I consider a focus study for my research. She suggested that I find a text about focus groups and further went on to recommend a SAGE text on the subject. Well I hit the jackpot with this one. I sat down yesterday morning with trepidation-- however that feeling soon changed. This is a scholarly book that is entertaining. I am halfway through with it and will easily finish it today.
5 people found this helpful
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Art Johnson
3.0 out of 5 stars Theory and practice are sound,, however this now ...
Reviewed in the United States on August 30, 2017
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Theory and practice are sound,, however this now a bit dated technology wise, all they talk about is telephone conference calls which is now really outdated.
4 people found this helpful
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Ann-Helen J. Kvingedal
5.0 out of 5 stars ... book is so well written that it made it easy to read even for me
Reviewed in the United States on May 6, 2016
Verified Purchase
English is not my first language but this book is so well written that it made it easy to read even for me.
I found it informative and very usable in my master thesis.
Using a kindle edition made making and using highlights very easy.
I highly recommend this book.
One person found this helpful
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Amazon Customer
4.0 out of 5 stars Clear and practical text
Reviewed in the United States on May 30, 2018
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Very clear and remarkably practical text. I found it enjoyable to read and highly informative. Real-world examples of what works and (more importantly) what does not. Highly recommend this book as an introduction to effective and successful focus group execution.
One person found this helpful
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Maggie
5.0 out of 5 stars Great resource
Reviewed in the United States on March 9, 2015
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Great, great resource for anyone starting out in focus group research. The authors cover just about every aspect of focus groups, from planning to conducting international groups. If you are interested in the field, then I highly recommend this book; it will get you started off on the right foot.
3 people found this helpful
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Top reviews from other countries

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Edgard Monforte Merlo
5.0 out of 5 stars Um livro essencial para desenvolver focus group
Reviewed in Brazil on May 3, 2019
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Os autores apresentam de forma didática e estruturada a técnica, muito bom o livro!
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Rebecca Hayman
5.0 out of 5 stars Five Stars
Reviewed in Australia on June 5, 2017
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Very readable and extremely detailed
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Fireweed
5.0 out of 5 stars Practical, detailed and readable
Reviewed in Canada on September 10, 2015
Verified Purchase
I read this book to prep the methodology for a thesis and it balanced detail, practicality and readability. More of a how-to guide than a theoretical text. I feel like I could conduct focus groups and do simple analysis after reading this book. If you need to know about more detailed ways to do qualitative data analysis or ethical guidelines, another book would be needed to supplement this book.
One person found this helpful
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Lmonje
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on August 22, 2016
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Great book. Very easy to read and understand, even for beginners.
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JohannaCa
2.0 out of 5 stars Bad quality of the cover
Reviewed in Canada on October 16, 2019
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Why save money on the cover? Good content but the "package" is disappointing !
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