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Change Maker: Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career Hardcover – November 5, 2019
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With thousands of certifications, seminars, websites, and gurus promising advice, it's difficult for even the best pros to turn their passion for health and fitness into meaningful—and measurable—success.
Enter Change Maker.
In this definitive career guide, John Berardi—co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry—shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle.
Whether you're new to the industry and looking for a head-start, or you're already an expert but need a fresh approach, consider this your go-to career guide.
With six helpful steps, this book covers the range of logistical, financial, psychological, and practical issues that every health and fitness pro needs to know, including how to:
• Choose your specialty based on your unique strengths
• Identify what your clients really want and deliver it every time
• Build new relationships and become a next-level coach
• Get new clients, make more money, and manage a thriving business
• Nurture and protect your most precious asset, your reputation
• Create a life-long, growth-oriented continuing education plan
If you work as a trainer, nutritionist, functional medicine doctor, group instructor, rehab specialist, or health coach—or you eventually want to—this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
- Print length384 pages
- LanguageEnglish
- PublisherBenBella Books
- Publication dateNovember 5, 2019
- Dimensions6.31 x 1.12 x 9.38 inches
- ISBN-101948836556
- ISBN-13978-1948836555
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Editorial Reviews
Review
—Uj Ramdas, cocreator of The Five Minute Journal and cofounder at Intelligent Change
"John has a unique way of breaking down lofty concepts like ‘passion' and ‘purpose' and transforming them into real, actionable steps and daily practices . . . Both systematic and heartfelt, this book is a reliable road map to making real change, and loving the journey."
—Camille Deputter, author of Little Poems for Big Hearts and Creator of Storytelling with Heart
"This is the book I wish I had when I first started in fitness. Even now, I find myself revisiting certain chapters and picking up new insights. True to its name, Change Maker will fundamentally change the way you see the world—and it may just change your life."
—Nate Green, author of Built For Show and writer for Men's Health magazine
"With this book, John Berardi picks up where certifications and courses leave off. Change Maker gives the health and fitness professional the secrets to building a successful, sustainable business by helping clients transform their lives."
—Geralyn Coopersmith, author, speaker, and industry consultant
"I literally have more faith in humanity because of the way that John Berardi and his team have achieved such success. Change Maker delivers integral lessons from someone who's done it — and done it right!"
—Geoff Girvitz, founder of Bang Fitness and creator of Dad Strength
"John Berardi's guidance and wisdom have positively impacted my life and Girls Gone Strong in numerous ways. If you want a long, impactful, and lucrative career in the health and fitness industry then I recommend you read this book and consider it your roadmap to success."
—Casey Sasek, co-director of Girls Gone Strong and owner of Wildcat Mattress
"Change Maker exceeds all expectations. This book is the complete roadmap to achieving your greatest ambitions. It might even make you a better human too."
—Adam Campbell, bestselling author and former chief content officer for Men's Health, Women's Health, Prevention, and Runner's World
"If you're starting a career in the fitness industry, this book should be on your desk."
—Craig Weller, USN SWCC, founder of Barefoot Fitness, cofounder of Ethos Colorado, AND Precision Nutrition Coach
"Congratulations on finding this book! You've chosen an industry that has the ability to change the world. And the right guide to help you navigate it."
—Jonathan Goodman, author of Ignite The Fire and founder of The PTDC
Review
“To have this book when you’re starting out in the health and fitness industry is such a gift. John has condensed years of his hard-earned experience in a thoughtful, beautiful book. This is the kind of resource that shaves years off your learning curve. Read it!”
—Uj Ramdas, cocreator of The Five Minute Journal and cofounder at Intelligent Change
“John has a unique way of breaking down lofty concepts like ‘passion’ and ‘purpose’ and transforming them into real, actionable steps and daily practices . . . Both systematic and heartfelt, this book is a reliable road map to making real change, and loving the journey.”
—Camille Deputter, author of Little Poems for Big Hearts and Creator of Storytelling with Heart
“This is the book I wish I had when I first started in fitness. Even now, I find myself revisiting certain chapters and picking up new insights. True to its name, Change Maker will fundamentally change the way you see the world—and it may just change your life.”
—Nate Green, author of Built For Show and writer for Men's Health magazine
“With this book, John Berardi picks up where certifications and courses leave off. Change Maker gives the health and fitness professional the secrets to building a successful, sustainable business by helping clients transform their lives.”
—Geralyn Coopersmith, author, speaker, and industry consultant
“I literally have more faith in humanity because of the way that John Berardi and his team have achieved such success. Change Maker delivers integral lessons from someone who's done it — and done it right!”
—Geoff Girvitz, founder of Bang Fitness and creator of Dad Strength
“John Berardi's guidance and wisdom have positively impacted my life and Girls Gone Strong in numerous ways. If you want a long, impactful, and lucrative career in the health and fitness industry then I recommend you read this book and consider it your roadmap to success.”
—Casey Sasek, co-director of Girls Gone Strong and owner of Wildcat Mattress
“Change Maker exceeds all expectations. This book is the complete roadmap to achieving your greatest ambitions. It might even make you a better human too.”
—Adam Campbell, bestselling author and former chief content officer for Men’s Health, Women’s Health, Prevention, and Runner’s World
“If you're starting a career in the fitness industry, this book should be on your desk.”
—Craig Weller, USN SWCC, founder of Barefoot Fitness, cofounder of Ethos Colorado, AND Precision Nutrition Coach
“Congratulations on finding this book! You’ve chosen an industry that has the ability to change the world. And the right guide to help you navigate it.”
—Jonathan Goodman, author of Ignite The Fire and founder of The PTDC
About the Author
Product details
- Publisher : BenBella Books (November 5, 2019)
- Language : English
- Hardcover : 384 pages
- ISBN-10 : 1948836556
- ISBN-13 : 978-1948836555
- Item Weight : 2.31 pounds
- Dimensions : 6.31 x 1.12 x 9.38 inches
- Best Sellers Rank: #159,617 in Books (See Top 100 in Books)
- #162 in Health, Mind & Body Reference
- #357 in Job Hunting & Career Guides
- #1,727 in Exercise & Fitness (Books)
- Customer Reviews:
About the author
John Berardi, PhD is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He’s also the founder of Change Maker Academy, devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career.
Berardi has advised organizations like Apple, Equinox, Nike, and Titleist, teams and athletes like the San Antonio Spurs, the Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre, and was named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness. Berardi lives in Ontario Canada with his wife and four children.
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Top reviews
Top reviews from the United States
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John delivered even more than I could expect in this book. I was surprised at how much applicable content could fit in 300 pages. I enjoy the way he presented the book even down to the font, color, and layout changes to further emphasize key takeaways for each chapter. It's a true reflection of how coaching is most effective in a sense, to reflect and summarize in order to check for understanding. It is a great way to keep attention going for each subject while ensuring each reader is taking the big rocks away. The content of each chapter effectively leads the reader through the big picture of how to navigate a successful and purposeful career (and life).
Starting with a current picture of the health and fitness industry's current opportunities to get a zoomed out look, followed by internal work of developing a genuine purpose and identifying unique abilities (zooming in). Only after this does JB lead the reader through professional insight into who our clients are and how to identify needs/wants, how to approach coaching in a way that is productive to facilitating change for these clients, and how to manage a business in an efficient manner. Many coaches come into the field with a lot of education within the sciences (I know I did) but very little within making this knowledge truly valuable for clients and for our business. He outlines very practical considerations for these subjects that can and should be applied regardless of the population you choose to serve in your change making path.
Bottomline, John Berardi is one of the best leaders in this industry. He is practical in his approach due to the fact that we are working with people in the end. His lessons are very valuable to anyone who is working to building their career in health and fitness or someone like myself who has been in this industry for many years. I utilized every activity recommended to its full extent, the results and responses gained were valuable beyond measure. This book will become a consistent go-to reference for myself. As a mentor, this has already made one of the first books that comes to mind to recommend to a young coach in search of professional guidance/insight. As a professional in the industry of any experience level or identity, this book will be of great value to you. I could go on much longer about this book, so I hope this helps.
First off Mr. Berardi has been a huge influencer of mine for years now. His nutrition program is incredibly well done and thought out and this book is following in the same quality.
First of all it’s beautiful. Just flip through the pages and you will find golden nuggets of information.
Within the first chapters I found details I wanted to write down, and I have started some discussions based on some of these ideas.
Yesterday I added the audio version as well because I enjoy getting good information through multiple avenues and this book definitely is one that is going to warrant that.
I’ll add more as I complete the book.
———————————————————————
Update:
Now that I have completed the book, I wanted to add to my review.
What this book is not:
This book is not going to provide the information you need as far as education on becoming a health coach or personal trainer. For that you need to go get some education, and this book will actually provide some great insight and recommendations on where you might want to start or fill the gaps you may have.
This book is a roadmap of sorts. It fills in the gigantic gap that has caused so many health and fitness coaches to fail I. Their careers. Not because they lacked passion or knowledge, but because they just did not know how to build their business.
This book is like a Development course for anyone who wants to start or is in the health and fitness world.
It includes worksheets, guidance, insights from people that have been successful, and may open your eyes to different fields and paths you can take.
Mint everyone has to be a coach. There are a multitude of ways that you can help change the course of the quality of life for others.
I now have two copies of the book as well as the audio version.
You may be tempted to keep this book a secret once you read it because it will give you an edge over the competition. However, One thing the book will leave you with is the realization that you are not working in a field of limitations. Find your path, develop yourself, your skills, and your knowledge, and market yourself in a positive and successful way. There are thousands of people out there that need you.
It would be a challenge to find a better investment
Reviewed in the United States on December 4, 2019
First off Mr. Berardi has been a huge influencer of mine for years now. His nutrition program is incredibly well done and thought out and this book is following in the same quality.
First of all it’s beautiful. Just flip through the pages and you will find golden nuggets of information.
Within the first chapters I found details I wanted to write down, and I have started some discussions based on some of these ideas.
Yesterday I added the audio version as well because I enjoy getting good information through multiple avenues and this book definitely is one that is going to warrant that.
I’ll add more as I complete the book.
———————————————————————
Update:
Now that I have completed the book, I wanted to add to my review.
What this book is not:
This book is not going to provide the information you need as far as education on becoming a health coach or personal trainer. For that you need to go get some education, and this book will actually provide some great insight and recommendations on where you might want to start or fill the gaps you may have.
This book is a roadmap of sorts. It fills in the gigantic gap that has caused so many health and fitness coaches to fail I. Their careers. Not because they lacked passion or knowledge, but because they just did not know how to build their business.
This book is like a Development course for anyone who wants to start or is in the health and fitness world.
It includes worksheets, guidance, insights from people that have been successful, and may open your eyes to different fields and paths you can take.
Mint everyone has to be a coach. There are a multitude of ways that you can help change the course of the quality of life for others.
I now have two copies of the book as well as the audio version.
You may be tempted to keep this book a secret once you read it because it will give you an edge over the competition. However, One thing the book will leave you with is the realization that you are not working in a field of limitations. Find your path, develop yourself, your skills, and your knowledge, and market yourself in a positive and successful way. There are thousands of people out there that need you.
It would be a challenge to find a better investment
While waiting a few days to receive, I went to the Precision Nutrition website and got lost in the amazing information that is available for free. I've since spent HOURS reading and taking notes on many of the articles. The information is presented so clearly and written with such a unique voice- vastly different than other informative, evidence-based articles, that I became even more excited about the book I impulsively ordered! (I even checked on the job openings at PN because I was so wholly impressed! Alas, there were none I qualify for! I'll keep checking back! :) )
I've always been passionate about this field, but often have moments when I am unsure how to help my clients. Until now, there's been nothing available as a guide for this sort of problem. (I mainly blamed myself- that I needed more experience, as I am young and only in my first few years in the industry. A few times I even blamed the client- thinking they were lazy and stubborn). As of today, 12.02.19, I am just about halfway way through Change Maker and I've already been utilizing the information/mindset/techniques promoted to the benefit of my clients, family, and close friends. I am excited about my new role in this industry and cannot wait to continue to learn and grow as a coach under this sort of guidance. I highly recommend this book!
*Also- naming us Fitness Professionals as "Change Makers" is extremely encouraging and so valid! Thank you Dr. John!!
Top reviews from other countries
Mein Tipp: einmal zügig durchlesen und dann beim 2. Mal lesen die Übungen bearbeiten.
Ein kleiner Kritikpunkt: vieles richtet sich eher an Selbstständige und weniger an Angestellte. Das bringt mich aber nicht dazu einen Stern abzuziehen.
By chapter 3 I had already ordered a hard copy and knew this was a must have to add to my library collection.
There are numerous gems in this book and I encourage everyone that is drawn to this book to get a copy- you will not regret it!
I am now considering the way in which I manage my business and planning to marry different aspects of my lifestyle with my career and ensure longevity in what I do- creating real impact in peoples lives!