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Managerial Communication: Strategies and Applications 7th Edition
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Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need to be successful in today’s workplace. Known for its holistic overview of communication, solid research base, and focus on managerial competencies, this text continues to be the market leader in the field. In the Seventh Edition, author Geraldine E. Hynes and new co-author Jennifer R. Veltsos preserve the book’s strategic perspective and include new updates to reflect the modern workplace. The new edition adds a chapter on visual communication that explains how to design documents, memorable presentations, and impactful graphics. New coverage of virtual teams, virtual presentations, and online communication help students avoid common pitfalls when using technology.
- ISBN-101506365124
- ISBN-13978-1506365121
- Edition7th
- PublisherSAGE Publications, Inc
- Publication dateMarch 1, 2018
- LanguageEnglish
- Dimensions7.6 x 1.1 x 9.45 inches
- Print length488 pages
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Editorial Reviews
Review
"This is a comprehensive, research-based, full-featured textbook for advanced undergraduate or graduate level managerial communication." -- Abram Anders
"This textbook covers many aspects of communication encountered by a manager and provides sufficient detailed information with relevant case studies that can be used for creating an interactive class session." -- Yvonne Block
"This is probably the best book on Managerial Communication in the market." -- Astrid Sheil
"This is an excellent Managerial Communications textbook. The research based content and approach as well as the web resources provided to students is outstanding. If you want a contemporary, managerial communications textbook that focuses on managerial competencies, uses a strategic approach, and provides research support for all content, then this is the textbook for you!" -- Renee Nelms King
"This is a smart text, theory-based, with some good examples and practical tips…" -- Holly Lawrence
About the Author
Geraldine E. Hynes, PhD, is a professor of technical communication at Minnesota State University, Mankato. She has taught undergraduate courses in business communication, technical communication, visual rhetoric and document design, and research methods; at the graduate level, she has taught managerial communication, proposals, and instructional design. From 2017 to 2019, she was the director of the Center for Excellence in Teaching and Learning. She is currently the university’s interim associate vice president for undergraduate education.
Jennifer R. Veltsos, PhD, is a professor of technical communication at Minnesota State University, Mankato. She has taught undergraduate courses in business communication, technical communication, visual rhetoric and document design, and research methods; at the graduate level, she has taught managerial communication, proposals, and instructional design. From 2017 to 2019, she was the director of the Center for Excellence in Teaching and Learning. She is currently the university’s interim associate vice president for undergraduate education.
Product details
- Publisher : SAGE Publications, Inc; 7th edition (March 1, 2018)
- Language : English
- Hardcover : 488 pages
- ISBN-10 : 1506365124
- ISBN-13 : 978-1506365121
- Item Weight : 2.1 pounds
- Dimensions : 7.6 x 1.1 x 9.45 inches
- Best Sellers Rank: #979,334 in Books (See Top 100 in Books)
- #284 in Business Image & Etiquette
- #3,257 in Communication Skills
- #8,370 in Business Management (Books)
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