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Social Research Methods: Qualitative and Quantitative Approaches Second Edition

by H. Russell Bernard (Author)
4.1 4.1 out of 5 stars 29 ratings
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H. Russell Bernard′s text provides a comprehensive guide to doing research in the social and behavioral sciences, from the foundations and research design, to collecting and analyzing data. Rich in examples, Social Research Methods: Qualitative and Quantitative Approaches has been revised and updated to provide today′s students with a conceptual understanding of each technique, as well as showing them how to use it.
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  1. ISBN-10
    1412978548
  2. ISBN-13
    978-1412978545
  3. Edition
    Second
  4. Publisher
    SAGE Publications, Inc
  5. Publication date
    March 2, 2012
  6. Language
    English
  7. Dimensions
    7.5 x 1.5 x 10.25 inches
  8. Print length
    824 pages
  9. See all details
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Editorial Reviews

Review

“The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students’ favorite thing to discuss in class.” -- Erica B. Gibson Published On: 2011-10-28

“Bernard does an excellent job of not only showing how to practice research, but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research.” -- Julian Kilker Published On: 2011-10-28

“The book includes a thorough presentation of quantitative and qualitative methods, including formulas and statistics for quantitative methods. Bernard is one of very few methods authors who includes and explains statistical methods, not just the methods used. Moreover, the book is very comprehensive and uses lots of examples to explain the material in depth.” -- Monika Ardelt Published On: 2011-10-28

“The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts that I’m aware of, and the organization is superb. The text contains strong descriptions of positivist versus humanistic traditions and splits in social research. It also includes great detail on how to successfully operationalize research variables. The discussion on theory as a “mechanism” and how to choose problems is easily understood and effective. Moreover, the author’s emphasis on making personal interest a high priority in choosing a research topic is critical and primary.” -- Benedict J. Colombi Published On: 2011-10-28

′There is considerable detail on the history and philosophical foundations of social and behavioural research, ranging from the ‘what’ to the ‘how-to’ of social research.

To make sure the message of each chapter is clearly communicated [Bernard] employs a wealth of examples and reading lists. He also provides the reader with a description of key concepts employed in each chapter.′

-- Maryam Nazari & G.E. Gorman, Online Information Review

About the Author

H. Russell Bernard is Professor of Anthropology, Emeritus at the University of Florida. He served as editor of the American Anthropologist and Human Organization. He is co-founder (with Pertti Pelto and Stephen Borgatti) of the Cultural Anthropology Methods journal (1989), which became Field Methods in 1999. The five editions of his methods text Research Methods in Anthropology (AltaMira 2006) and his general research methods text Social Research Methods (Sage 2012), have been used by tens of thousands of students. Bernard co-founded (with Pelto) and co-directed (with Pelto and Borgatti) the National Science Foundation′s Institute on Research Methods in Cultural Anthropology and has done fieldwork in Greece, Mexico, and the U.S.A. His publications include (with Jesús Salinas Pedraza) Native Ethnography: A Otomí Indian Describes His Culture (Sage, 1989). Bernard is known as well for his work, with Peter Killworth, Eugene Johnsen, Christopher McCarty, and Gene A. Shelley, on network analysis, including work on the network scale-up method for estimating hard-to-count populations. In 2010, Bernard was elected to the National Academy of Sciences.

Product details

  • Publisher ‏ : ‎ SAGE Publications, Inc; Second edition (March 2, 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 824 pages
  • ISBN-10 ‏ : ‎ 1412978548
  • ISBN-13 ‏ : ‎ 978-1412978545
  • Item Weight ‏ : ‎ 3.13 pounds
  • Dimensions ‏ : ‎ 7.5 x 1.5 x 10.25 inches
  • Customer Reviews:
    4.1 4.1 out of 5 stars 29 ratings

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H. Russell Bernard

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
29 global ratings

Top reviews from the United States

Aniekan Udoh
5.0 out of 5 stars One of the great book for learning research out there:
Reviewed in the United States on June 26, 2019
Verified Purchase
As a researcher , or doctoral student , this book was helpful in learning great tips in qualitative research method
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Blanca E Anglin
5.0 out of 5 stars It was perfect timing.
Reviewed in the United States on November 13, 2019
Verified Purchase
It is what I needed.
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probably
2.0 out of 5 stars I do not recommend
Reviewed in the United States on July 6, 2020
Verified Purchase
With respect to the author, I did not find the book consistently helpful. The math is focused on more so than the concept definitions. New words are presented without context. A definition box off to the side would have helped more than the graphs and charts that are all over the place.

I feel rather discouraged about my grad school stats class now and bought a supplemental text to help.

Also, for comparison, I received an A in my undergrad stats class and was a stats tutor - but I feel lost with this text. I do not recommend it for graduate classes.
One person found this helpful
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J. Bradley
3.0 out of 5 stars Un-engaging
Reviewed in the United States on February 13, 2017
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Unnecessarily verbose, boring and hard to focus on the content. I have this as a required reading text.
One person found this helpful
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james
5.0 out of 5 stars Five Stars
Reviewed in the United States on February 23, 2017
Verified Purchase
Great book!
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Jane T.
2.0 out of 5 stars Needed it for class. The author attempts to write ...
Reviewed in the United States on March 14, 2015
Verified Purchase
Needed it for class. The author attempts to write in a semi-chatty way which is ok for a novel or pleasure reading,
but for academic I prefer to have the information delivered in a clear, professional way/manner. Terms are introduced without clear
definitions and there is no glossary, so you're left to get the definition from a page of examples which is far from
ideal as it leaves ideas open to interpretation. Half the time I can't connect the examples to the terms and am left to
go searching for more comprehensive sources.
2 people found this helpful
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Top reviews from other countries

Amazon Customer
5.0 out of 5 stars Hiw & what of field study
Reviewed in India on October 18, 2023
Verified Purchase
A must-have book, for anyone contemplating any kind of field study among people.
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