Usually with marketing books, or business books in general, you have a single idea that could be said in 10 pages that’s stretched out over 300 pages.
The authors of these “books” are writing them not because they have a pressing message that MUST be written, but rather they want to be seen as an expert in their field and so, a book doubles as a business card.
In other words, they’re more interested in getting speaking engagements rather than writing an excellent book.
And that’s what strange about Overdeliver. Unlike most business books that say hardly anything, Overdeliver compresses the collective wisdom and lessons of an entire industry into less than 300 pages (hardcover edition.)
It’s actually a book where every chapter is worth reading, where every page deserves to have notes taken from it, and where many off-handed comments made by the author are worth more than marketing courses that charge $1000+ dollars.
Overdeliver doesn’t feel crammed or rushed, but FULL. This is the book to buy if you need a definitive resource on direct marketing.
When I purchased it, I was worried that this book would just be a loose collection of Brian’s memories about his time working at Boardroom. I couldn’t have been more wrong.
Instead of daydreaming about his career, Brian uses real-life examples to prove timeless principles that you have to apply to your own business if you want your marketing to work for you.
And what’s great about Overdeliver, is it goes beyond just marketing. It talks about all the aspects of business, even the more “mundane” parts that are still just as vital. While in other books these aspects can seem dull, in Brian’s Overdeliver, they are just as interesting to read about as the “sexy” marketing stuff.
As for the actual read itself, I had a great time. It was really fun to read, and as I moved through the book, I was constantly coming up with new ideas. One idea alone totally changed how I was going to launch a new info-business, for example.
Overdeliver is a full solution, a definitive guide. I wouldn’t be surprised if this book started being referred to as “the bible of direct response,” because that’s exactly what it is.
I’m a copywriter, and this book was really useful for me. I’d say it would be extremely valuable to other copywriters as well, and anyone who uses sales copy and direct marketing (e.g paid traffic online, email etc) to make money for their business.
You don’t have to rediscover the wheel of marketing if you’re in business. Brian’s already built a Ferrari and he’s giving you the keys.
Overall, it has my highest recommendation.
Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime
and start saving today with fast, free delivery
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Something went wrong. Please try your request again later.
Great on Kindle
Great Experience. Great Value.
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.
Explore your book, then jump right back to where you left off with Page Flip.
View high quality images that let you zoom in to take a closer look.
Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.
Discover additional details about the events, people, and places in your book, with Wikipedia integration.
Get the free Kindle app: 
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.
Book recommendations, author interviews, editors' picks, and more. Read it now.
Frequently bought together
$25.72
Get it as soon as Tuesday, May 21
Only 1 left in stock - order soon.
Total price:
To see our price, add these items to your cart.
Choose items to buy together.
Customers who viewed this item also viewed
Page 1 of 1 Start overPage 1 of 1
From the Publisher
About the author
Follow authors to get new release updates, plus improved recommendations.
Reviews with images
Serious about marketing? Get Overdeliver!
Direct marketing expert Brian Kurtz has encapsulated more than 35 years of experience in direct marketing, featuring highlights of his experiences working with publishing legend Martin Edelston to build Bottom Line, Inc. into a publishing powerhouse, in his new book, Overdeliver.As you'll discover when you read the book, Overdeliver isn't just about direct marketing, but is Brian's life philosophy.Brian's principal message in this book is, "Not everything we do in marketing (and in life) is a revenue event… but everything we do is a relationship event."According to Brian Kurtz, everything in marketing should be customer focused. Identifying hungry groups of customers willing to invest in solving problems and satisfying desires. Creating products and services to solve those problems and satisfy those desires. Delivering those products and services so well, including resolving complaints leaving customers with a good feeling, so that customers will love your business and want to continue patronizing your business for life, and won't be susceptible to the marketing messages of your competitors.Brian covers the original sources of direct marketing knowledge, how to measure the effectiveness of advertising and marketing messages, list building - including recency, frequency and monetary, creating irresistible offers, creative and copy, using multiple channels for your marketing, customer service and fulfillment, and continuity and long-term value.Keep your receipt when you buy the book. Brian really does Overdeliver by giving online bonuses when you buy the book, including videos from the "Titans of Direct Response" conference (I was there - a once in a lifetime event!), videos about business development by Jay Abraham, videos of a one-day conference featuring internet marketing guru Perry Marshall and Brian Kurtz, PDFs of out-of-print "original source" books, and much more. These materials are many times more valuable than the modest price of Overdeliver! Your receipt is your "golden ticket" to these bonuses.If you have any interest in marketing your business more effectively, you would be crazy not to grab and devour a copy of Overdeliver.
Top reviews from other countries
Sebastian Naschberger
A really great and interesting book
Reviewed in Germany on November 4, 2023
David Foley
Overdeliver is well worth the money and the reading time.
Reviewed in Canada on November 24, 2019