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George B. Moseley
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Managing Health Care Business Strategy 2nd Edition

by George B. Moseley III (Author)
4.7 4.7 out of 5 stars 94 ratings
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Managing Health Care Business Strategy explores the most important aspects of planning and implementing strategy in a health care organization in very practical, actionable language with relevant, real-life and hypothetical examples throughout. Using simple, accessible language, the author explains everything you need to know to get started managing strategy in a health care organization. The book includes a description of the basic multi-step process of creating and then managing a strategic plan, as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT). The second edition is a major expansion offering 10 additional chapters that examine the finer details of formulating and implementing strategic initiatives. The Second Edition: • Explores the most commonly used strategy options along with practical guidelines on when and how to use them • Examines to the strategic contributions of key business functions including finance, marketing, human resources, and legal • Looks at general factors in the management of organizations that have a direct bearing on the execution of their strategies Perfect for those pursuing a career in health care management, health care leadership, biotech entrepreneurs, technology startups, government administrators, and more, Managing Health Care Business Strategy offers a framework of widely-accepted strategic planning principles coupled with practical advice on how they work in the real-world. The book is appropriate for graduate and undergraduate courses (in schools of business, public health, medicine, hospital administration, public administration, law), community college programs, continuing education, and professional education.
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Previous page
  1. ISBN-10
    1284081109
  2. ISBN-13
    978-1284081107
  3. Edition
    2nd
  4. Publisher
    Jones & Bartlett Learning
  5. Publication date
    April 3, 2017
  6. Language
    English
  7. Dimensions
    7.4 x 1.1 x 9.1 inches
  8. Print length
    424 pages
  9. See all details
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Editorial Reviews

About the Author

Lecturer in Health Law and Management, Department of Health Policy and Management, Harvard School of Public Health, Boston, Massachusetts

Product details

  • Publisher ‏ : ‎ Jones & Bartlett Learning; 2nd edition (April 3, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 424 pages
  • ISBN-10 ‏ : ‎ 1284081109
  • ISBN-13 ‏ : ‎ 978-1284081107
  • Item Weight ‏ : ‎ 2.06 pounds
  • Dimensions ‏ : ‎ 7.4 x 1.1 x 9.1 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 94 ratings

About the author

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George B. Moseley

George B. Moseley

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4.7 out of 5 stars
4.7 out of 5
94 global ratings

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Nicole M.
5.0 out of 5 stars Serves a purpose
Reviewed in the United States on June 8, 2023
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Bought for school. It is serving it’s purpose.
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A man from Scandinavia
4.0 out of 5 stars A real textbook
Reviewed in the United States on August 6, 2023
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Maybe even more examples could make it the fivestar
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Why there was no plastic cover for a new book? I didn't like it.
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5.0 out of 5 stars awesome buy!! thanks for this
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awesome buy!! thanks for this
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5.0 out of 5 stars I love Amazon rent
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I like this book because it was easy to read. It came fast. I also loved renting books off Amazon because it was so easy to do so. I would highly recommend using Amazon rent for college books or any other books that you made me.
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