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Using Your Brain--For a Change: Neuro-Linguistic Programming Paperback – January 1, 1985

4.7 4.7 out of 5 stars 170 ratings

The book is typically presented for the layperson, but there is much practical insight and value here for experienced practitioners and master practitioners alike. The Afterword tells why the attitude of curiosity is so essential for NLP and our ongoing journeys through life. Some of the things that Using Your Brain -- for a CHANGE covers include:

Fast Phobia Cure: An approach to a workshop participant’s fear of “elevators.” Of particular interest here is the discussion of the principles and effects of dissociation and the application of submodalities within this context.

Motivation Strategies: Motivational strategies explored from a submodality perspective, and within the context of toward and away from motivation. The most personal change issues that are brought into therapy have a lot to do with motivation, and workshop participants’ motivational strategies for “waking up” are used to explore how our own submodalities can be utilized to enhance motivation in other areas of our lives.

Contrastive Analysis and Belief Change Patterns: An in-depth exploration of contrastive analysis of submodalities is presented in order to show how confusion can be made into understanding. The underlying pattern of contrastive analysis is then modified to create the “belief change pattern” for removing limiting beliefs and installing new, more positive beliefs in their place (utilizing the submodalities of doubt at key stages). Significant emphasis is also placed on the importance of information gathering and set-up to understand how use of a specific pattern should be best tailored for each individual.

Swish: The reader is able to gain a clear understanding of the technology behind one of the most well-known NLP techniques. This book is worth reading for the important insights and invaluable information to be gained on the Swish alone.

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Product details

  • Publisher ‏ : ‎ Real People Press (January 1, 1985)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 165 pages
  • ISBN-10 ‏ : ‎ 0911226273
  • ISBN-13 ‏ : ‎ 978-0911226270
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6 x 0.5 x 9 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 170 ratings

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
170 global ratings

Top reviews from the United States

Reviewed in the United States on May 18, 2017
Great book. I particularly like the section on motivation strategies.

Perhaps some school teachers should read this book to understand that their audience all learn at different paces and methods. I liked the example the author gave about giving the drugs to the teachers to take to be at the same speed as their students. Sadly that would not work in most US schools. Kid's are way smarter than adults give them due credit.

Share this book with teenagers who are seeking answers to their education questions.

School's are essentially dumbing down institutions. That's by design.

If you have the chance to send your child to another country's school send them to Finland.
7 people found this helpful
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Reviewed in the United States on November 10, 2009
If you are into nlp, you may notice it can be hit and miss when it comes to finding good books which convey nlp and how to do it in an interesting, fascinating and even an exciting way.

Based on Bandler trainings, and edited by Steve and Connirae Andreas, 'Using Your Brain' definitely falls into the hit category. If you are like me, as you read along, it's like being at the actual training doing the actual exercises, learning from observing others, seeing their issues being resolved, appreciating how brillant Bandler's thinking and reframing can be.

It's apparent that this book introduces the swish pattern which can be useful for changing compulsions and habits.

Working with submodalities was pretty new, and pretty exciting to work on something as one reads along. It's like being present at the invention of the wheel. Submodalities are the finer distinctions of your visual, auditory or kinesthetic representations.

For example, if you think about something you like that you would like to dislike, say alcohol or tobacco, your pictures, sounds or sensations of what you like and dislike are probably of a different size and in a different location, intensity etc, so you can change the size and location of what you like to what you dislike, and stop desiring alcohol. Useful.

I also like the chapters on belief change, learning, and understanding confusion, which enables you to contrast the different pictures you make in different states, and how you can change them and make them more useful. I used this on singing technique and got many more favorable comments than usual.

Steve Andreas book 
Change Your Mind-And Keep the Change : Advanced NLP Submodalities Interventions  was inspired partly by and intended to be read with this book, and discusses many things not discussed in this book such as Timelines, and also discusses the swish and submodalities in even more detail.

I hope you find this review helpful, and I believe you will enjoy the book...
25 people found this helpful
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Reviewed in the United States on December 19, 2017
A great, simply written and easy to understand handbook for those who want an introduction to NLP. Use it on yourself, your partner or family, to get rid of phobias, succeed with weight loss programs, stop smoking and feel better about yourself - it's all explained here! Easy to read, easy to follow, easy to do exercises. I recommend it to all my coaching clients, for when I'm not working with them!
5 people found this helpful
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Reviewed in the United States on October 12, 2021
I got to this book after I read already some stuff of Richard bandler.

I thought it will be a repeat, but it wasn't, he explains stuff that I guess he makes an assumption that you already read this book. I understood why the swish pattern works and many other things. this book was insightful for me... I read at least 7 books on NLP...
7 people found this helpful
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Reviewed in the United States on December 1, 2010
I've read my fair share of NLP books. This is by far the best one I have ever read. Richard gives excellent break downs on the fast phobia cure, the belief change pattern, the swish pattern and much more. Richard also has a great sense of humor which made me want to keep reading. I read the book from cover to cover and will definitely read it again. If you are into NLP I would highly suggest picking this one up. The sooner you get this book, the sooner you can start to use your brain for a change!
6 people found this helpful
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Reviewed in the United States on October 6, 2020
Glad I got this. Book is in relatively good condition aside from some slight tear on the spine. Otherwise it looks almost new. Now I just gotta find time to read this!
One person found this helpful
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Reviewed in the United States on April 2, 2013
I bought this book and read it. I am new to NLP field. I am fully satisfied and relieved by knowing the mental processes that affect our behavior and how to modify them. Got rid of some unnecessary mental baggage.I have to read it once again and practice the techniques more and more, to imbibe the concepts more thoroughly.
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Reviewed in the United States on July 5, 2013
It's a powerful, fundamental NLP tool book. It is very easy to use and all the exercises are explained clearly and after doing them results are almost immediate.
I would recommend it for anyone with phobias, bad habits or past experiences they would like to deal with.
One person found this helpful
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Top reviews from other countries

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Ronald Rotsburg
5.0 out of 5 stars This is a great book on the understanding of the structure our thinking ...
Reviewed in Canada on November 5, 2017
This is a great book on the understanding of the structure our thinking and how we can play with that structure to create empowering change within ourselves and other.
Priyanka
5.0 out of 5 stars Nice book on NLP
Reviewed in India on May 8, 2019
Nice book on NLP
carlos w. Schenkel
5.0 out of 5 stars best NLP-Bestseller
Reviewed in Germany on June 29, 2015
Das Buch von Richard Bandler ist leicht verständlich und wie ein Krimi zu lesen, obwohl es sowas wie ein Therapie-Transkript ist. Sie lernen dabei, wie ihr Gehirn funktioniert und werden gleich angeregt, gewisse Schritte mitzutun, um die Wirkungsweise zu verstehen.
Das war für mich der überzeugendste Beweis, das Neuro Linguistisches Programmieren funktioniert und wegweisend für die Psycho-Therapie ist. Ich habs zuerst in englisch und dann in deutsch gelesen.
Carlos W. Schenkel
H. C. Lawton
5.0 out of 5 stars excellent service
Reviewed in the United Kingdom on March 12, 2013
Arrived very quickly and for a 2nd hand book as new. This book puts NLP in practical perspective, essential reading for any practitioner of NLP, hypnotherapy or psychotherapy. A very handy book which is a transcript of his seminars and explains a handy toolbox of techniques such as the swish, pulling his approach together holistically. I have come back to edit this. I should have emphasised more how valuable a book this is to therapists, whether psychotherapy, hypnotherapy or NLP, this is invaluable. Perhaps for many client presentations this would be the only resource you need!!! But don't expect to make a fortune unless you construct some added value, its single session and even that will need padding if your client is going to perceive value for money-that is until they realise just how their quality of life has improved? Case Study for the swish. Middle aged female, runs isolated rural B & B and cafe with partner. Not driven for 20 years, gets panic attacks approaching car and freezes completely with white knuckle grip just sitting in drivers seat. I was on holiday, she asked if I might know if psychotherapy could help her as it was severely impacted on her , her partner and the business, they had to close so he could run her, she felt isolated-could not go anywhere, and it impacted generally in that she was in a constant state of tension. Session upstairs with a first comment, it sounds like some more customers, I would normally be running downstairs to help, and we could hear it all clearly. Interview reveals probable cause, do I regress her and have her experience trauma again, even with protection abreaction would be expected, I don't want that here! Used Bandlers swish, straight out of the book, so to speak. Test visualisation positive, told her to get the car keys sit in drivers seat and start it. The car was in the garage, so she had to explain to partner who got it out for her, had to instruct her to depress clutch to start it, what a difference in cars today to 20 years ago, it must have been completely new to her! She was ages I saw her adjust the seat, mirrors, check through all the controls, she was preparing to actually drive and would have done if not a busy bank holiday in the cafe! The measure that she took that in her stride, left it for 4 days before she had the opportunity to drive, and enjoyed it, she knew she did not need to test herself deliberately, she also knew that she also had the confidence, after 20 years of panic attacks. For that lady and her partner, there was a heck of a lot of value in a book for a few quid!
2 people found this helpful
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Amazon カスタマー
5.0 out of 5 stars from the co-creator himself
Reviewed in Japan on April 11, 2003
having been introduced to nlp via reading books, compared to most of the books i've read, USING YOUR BRAIN FOR A CHANGE sure clears up a lot of misunderstandings with regards to NLP process with regards to submodalities. patterns such as confusion to understanding, belief change, learning how to fall in and out of love, and the swish pattern seemed very easy to execute with the kind of seminar transcript format this book offers. compared to the distilled, step by step format other books have to offer, this book gives a much more complete view on how to execute patterns for change using language patterns. there's a lot of things to absorb here especially the attitude that makes NLP such a wonderful learning experience. i think people should read this before going to trainings to know what the co-creator has to say about NLP learning and change.
4 people found this helpful
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