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Public Relations Practices 8th Edition

4.3 4.3 out of 5 stars 40 ratings

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MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
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Product details

  • Publisher ‏ : ‎ Pearson; 8th edition (December 29, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0133127648
  • ISBN-13 ‏ : ‎ 978-0133127645
  • Item Weight ‏ : ‎ 15 ounces
  • Dimensions ‏ : ‎ 0.4 x 6.9 x 9 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 40 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
40 global ratings

Top reviews from the United States

Reviewed in the United States on March 18, 2020
This book, required for a PR case studies class, is extremely interesting and gives a lot of examples of good and bad PR. It's very helpful for beginners to practice basic PR skills.
Reviewed in the United States on December 9, 2017
Really interesting case studies. Used this textbook for my Public Relations Case studies class at Otterbein University. I reccommend having students write about important principles exercised in teach case study. Great book!